The key to content marketing is to get the relevant information to your chosen prospect, or customer at the right time. How has today’s marketing environment affected that?Read More
Content is a serious marketing tool that can generate considerable sales results. It is not a luxury or an add-on to your core business if, or when, you have the time or resources for it.
Content adds substance to a business’ online – and offline – presence and does so in such a way that it attracts interest. It engages and, ultimately, helps to convert people into qualified prospects.
Attraction and Retention
SEO can get you ranked higher on search engines and it can encourage clicks onto your web pages. Once you have attracted your audience to you, does your content keep them interested so that they don’t simply move onto something else? Online attention spans are notoriously short.
Content works strategically. It enables you to allow people find you online and, once they have found you, to want to find out more about you. This provides you with opportunities to engage with those prospects.
M3 Media Publishing’s methodology is to combine high quality, powerful, content with psychological insight and the use of social media and other channels to distribute it, to attract customers
The essence of great content is storytelling. This can make your brand and your business stand out from the competition, while exploring the kinds of issues and problems your customers have.
M3 Media Publishing’s sector-specific, authoritative, digital magazines publish stories that highlight business leaders’ expertise and creates powerful third party recommendations.
The Legacy of Successful Content
“I wanted an innovative, creative and cost-effective way to raise my company profile,” he explains. “The results of my strategically-placed articles, in M3’s digital magazines, have exceeded my expectations.”
“M3 Media Publishing’s articles, coupled with engagement, offers an excellent return on investment. One piece of business per year is all it has taken for us to surpass our spend with them”
Peter Knight, Lead Building Surveying Partner at Knight Morris
“The original content has allowed readers to explore issues that affect them and seek out my professional help and advice,” concludes Peter.
To discover how content can generate business for you, please call 0161 922 8571 or visit m3publishing.co.uk.
At this point in time, we should all know that content writing can either make us or break us, no matter what line of business we are in. We now live in a world of communication where content is what catches the attention of our audience and brings customers towards us.
I have found that the most effective content is that which not only engages the reader but tells them a little bit more about who we are and, in particular, how we behave.
It doesn’t always mean shouting out to the world how great we are but rather telling prospective customers what it is that we are passionate about and what we can offer them.
Yes, it has become a bit of a cliché to hear “Content Is King,” but the fact of the matter is, content really is the supreme being on your website or social media page. Content tells your prospective customers what it is you do, how you think, what your products are and most importantly, what you can do to benefit their personal lives or their businesses.
Having worked in content marketing for over 15 years now, numerous business owners have told me that they find it uncomfortable to write about themselves in a really positive way – I think that is a particularly British thing – that we don’t easily brag about our own achievements. Other business owners just don’t find the time to sit down to write and consequently, have been unable to use content very effectively.
The first thing I do is to tell them they are not alone. No one likes to go about bragging about their victories and of course, most business owners are so wrapped up in the day to day issues of their company that they don’t have their eye on the ball when it comes to content.
Content Marketing – Use an expert to engage your audience
I believe that most, if not all businesses could benefit by hiring professional writers to handle this task for them. In the first place, writers have no qualms about ‘bigging up’ your image because they are not ‘bragging’ about anything they have personally accomplished.
Secondly, some writers are expert at creating content that can ‘engage’ your audience.
Using engaging content to attract and bring your customer to your door is a path that I refer to as your ‘Customer Corridor’. It is the route that a reader takes through your content all the way to sales conversion.
A very good writer will understand how to guide a reader through written content by using a practice known as ‘thought sequencing’ – This is where the reader’s thoughts are influenced as they read your content and they are subsequently prompted to respond via a ‘call to action’.
These are all tools of the Internet marketing sector and something you shouldn’t feel bad about lacking. Connecting with customer is a job that requires a special brand of expertise, so I suggest you let someone else do it for you.
It’s so much more effective when someone else is talking about you and your business and that’s what good writers can do.
David LomasRead More
M3 Media Publishing recently held another of their very popular M3 Connections events at the recently-opened offices of their strategic partners, Baker Tilly in Preston.
Guests were entertained by both David Lomas of M3 Media Group and well known speaker, Andrew Thorp* from Mojo Your Business who conducted a workshop around the question: ‘How do we find the pain in our prospects business – in order to be able to understand how to position our own offering?’
This question was put to the directors and business owners in the usual discussion-style presentation which David and Andrew like to use, in order to stimulate thoughts from the room and to encourage good audience participation.
The guests then start and quickly develop their individual discussions within small groups, made up of their fellow guests sitting at each table.
During these discussions, guests are able to learn much more about their fellow business leaders and the different issues that they face and as a result, make valuable connections.
This relaxed yet informative environment is condusive to forming great relationships with other businesses and plenty of valuable introductions were made on the night.
If you are a director or business owner and wish to be invited to one of these events, please let us know.
M3 Media Publishing
A word about our speaker…
He is a co-founder of MojoLife and plays a key role in its leadership.
Andrew spent many years in the golf & leisure industry as a referee, tournament organiser, marketing manager and journalist.
Find out more about Andrew at Mojo Your BusinessRead More