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In the fast-paced world of modern business, making a lasting impression and capturing the attention of potential clients is a
Have you ever stopped to consider the time, effort and resources that you put into identifying and approaching new clients, suppliers or potential business partners?
Could that time be spent more effectively?
On what matters most – That is you talking directly with those prospects, once they’ve already been pre-qualified.
Just imagine. No more having to make faceless cold calls. No more hoping the person you want to speak to will be available – or if they’re not, waiting for them to return your call. No more employing costly telemarketing.
Quite simply – no more hassle, stress or inconvenience, and a bunch of suitable prospects that are happy to have a conversation with you.
Well, that imagination can easily become reality if you take advantage of the opportunities available to you through M3 Publishing’s Thought Club.
And if you’re not there, there’s no doubt your competitors will be. How can you afford to miss out?
Thought Club is a new and innovative form of collaborative business networking.
Many people can be put off by the negative connotations often associated with networking – a hot and stuffy room, full of over-enthusiastic salesmen who want to thrust their business cards into your hand and have more interest in hearing their own voice than paying any real attention to what you have to say.
Quite simply, Thought Club reverses this as events and discussion groups are about avoiding sales pitches. No-one leaves an event feeling they’ve been ‘sold to.’
Instead, the focus is on questions and answers – starting conversations which can be followed up on a consultative basis. In effect, it’s almost reverse sales psychology.
David Lomas, CEO of M3 Publications which runs Thought Club, explains:
“Thought Club provides a sound foundation for business leaders and entrepreneurs to start their thought-leadership journey.”
“Your Conversations are most successful when they’re about the person you are talking with and not about your own business. Most people get it the wrong way round. Most people will invariably prefer to talk about their problems and challenges when given half a chance. The key is firstly, learn to listen and then be ready to put impactful questions to your audience”.
“Thought Club will add another dimension to your sales approach, enabling you to have impactful, thought-provoking conversations.”
Another key element of Thought Club events is how delegates are managed. Rather than a ‘free for all’ to visit, careful attention is given to our attendee list – including asking other attendees who they’d most like to see there. This gives our events an extra sense of exclusivity and professionalism.
David Lomas concludes: “People who attend our events come to be inspired, and to think in a different way. But, naturally, this understanding of Thought Leadership techniques can also result in sales without all the heavy-handed, often pushy, stages of a sales process.”
Mention M3 Media Publishing’s Thought Club and people might automatically think about content.
The production of thought leadership articles for members by his editorial team is the axis his unique content marketing system revolves around.
Take a look at any of the well-read business magazines in his portfolio. They’re bursting with thought leadership content.
Another equally impactful part of Thought Club is the monthly online networking events and regular smaller targeted discussion groups.
And, as you’d expect of David, they’re not just rooms full of hopefuls thrusting business cards in each other’s faces.
Conversations Get Collaborations
The events and discussion groups are built on the same principles as the content side of Thought Club membership. Both are about avoiding sales pitches.
At the event, the focus is on questions and answers, starting conversations that can be followed up on a consultative basis. It’s almost a reverse sales psychology.
“Thought leadership conversations are most successful when they’re about the other person, not about your business,” David explains. “Most people get it the wrong way round. But, let’s be honest, we’ll all talk all day and night about our problems and challenges when we’re given half a chance. And that’s what adds another dimension to impactful, thought-provoking conversations.
Time-Saving Business Matchmaking
Thought leadership serves a broader purpose than gaining new clients and it isn’t primarily a sales platform.
“The people who attend our events come to be inspired to think in a different way. But, naturally, it can kill two birds with one stone and result in sales without going through all the stages of the sales process.”
At a recent 15-head round table discussion group, for example, a senior partner of a 300-partner law firm posed questions relating to moving premises.
He told David afterwards, “I learned so much from all the valuable input people gave and there was at least seven people around the table I’d like to speak to again.”
“We’re in a privileged position that demand to attend our networking events and discussion groups is always high, “David concludes. “So, we can cherry pick who we let in.
“This way, I can ensure the right balance of people. Yes, of course it can gain clients, but it’s on a different level than selling.
“Having said that, it’s just as much of a priority for us to work as a business partner of our members. We’re always trying to find clients to put them together with. And we encourage them to bring their contacts as guests to our events, too.”
The words ‘credible’ and ‘sales’ don’t always sit well in the same sentence.
Salespeople are notorious for hard-nosed and spammy sales
Most people realise that good quality content is fundamental to your marketing success.Whether you are advertising your business, speaking at