As the coronavirus (COVID-19) continues to spread across the UK, and the world, it is leaving a lot of people nervous about the future. The mantra continues to be to “keep calm, and carry on”.
For those of you with businesses, why is it important to keep a level head, focus on the future and ensure your business is in an appropriate position to ride out the storm?
The global economy has already taken a significant hit and there’s a good chance things will get worst before they get better.
Does this mean you should batten the hatches? Absolutely not.
One of the key areas that should be worth considering is your digital marketing strategy.
With personal face to face meetings all but eradicated, this is a chance to develop strategies to enable you to stay in front of your audience, many of whom are likely to have time on their hands through caring, social distancing and self-isolating.
One major benefit of strengthening your digital marketing activity is that it’s measurable.
By bringing a sense of normality to your customers, clients, prospects and peers, not only could it give a competitive edge over others slower to react but also cement your position as a versatile, accessible thought leader navigating others through troubling times.
To discover more about adapting and strengthening your digital marketing options, please contact us.