Category : Connections Events

M3 Publishing > Connections Events
13Jul
storytelling legacyStorytelling: What is Your Legacy?

Storytelling: What is Your Legacy?

“What do you do?” How common is that question when you’re networking, or in most conversations?

And what is your answer?

Take a pause here, because you can answer that question differently, in such a way that you make people take notice.  This is about the power of storytelling and leaving a legacy that lingers in people’s minds.

This is what we explored in the most recent of our Marketing Challenge workshops, held at The St James’s Club, Manchester.

 

Contains No Nuts

Marketers will reiterate that when you promote a product or service you highlight the benefits, not the features.  The features are not always what your prospects and customers need to know. What they need to know is how what you offer them will make a difference to their lives.

That is why marketing consumer goods is all about marketing lifestyles, aspirations and emotions.

Effective storytelling follows a similar principle. You miss out the nuts and bolts and focus on the stuff that resonates emotionally.

There are two key elements here: pain and legacy.

 

Pain and Legacy

Start with the pain:

  • What problems do your customers and prospects have?
  • What issues keep them awake at night?
  • What could their long-term consequences be without your involvement?

Are they failing to maintain their profit margins, or suffering a high staff turnover? Are their energy bills too high, or their distribution channels too restricted?

Knowing and understanding these pains can be an initial attention-getter.

Then it’s about following it up with the legacy part:

  • What changes have you enabled your customers, similar to the prospect you are addressing, to make?
  • What are the long-term benefits of your involvement?

Boil this down to something concise and it is far more effective than simply telling people what you do.

 

Practical Aspects

While much marketing should be common sense, like all deceptively simple things, it can be hard to tell your stories well.  It’s as much about developing a mindset as following guidelines or rules.  This is what the first part of our recent Marketing Challenge event looked at.

 

Our Marketing Challenge events are informal and friendly, but focused.  They are events with a purpose, enabling guests to attract, connect and educate their target audiences

 

Guest were given a storytelling structure, then we lead them through a dynamic, involving workshop where they developed their legacy stories.

Our aim is to ensure that guests leave with something that not only can they think about, but which they can use to improve their own marketing and engagement with customers and prospects.

That’s our legacy. What will be yours?

 

To read more about July’s Marketing Challenge event, please click here.
To discover more about the Marketing Challenge events or to register for a future event please click here.

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13Aug
public speaking - David Lomas M3 Media PublishingPublic Speaking: What is the Value in Facing your Audience?

Public Speaking: What is the Value in Facing your Audience?

Content marketing has great value, but much of the content we produce can only be effectively realised if you get the distribution right.

There is a wide choice of digital channels through which to distribute your message, but there is one key channel that predates the digital revolution and is one of the oldest means of communication.

This key channel is public speaking.

Facing your audience is a very powerful means of communication, and if you are capable of integrating it into your communications strategy, it can be really effective.

 

Putting a Face to the Name

Personalising your brand, and its’ values, is a desirable, if sometimes elusive goal. The idea is to engage with customers, to attract them. Networking is one way of doing this, but it can often lack focus, and you can be working against the competing noise of everyone else in the room.

 

Public speaking enables you to address an audience directly, with the express purpose of conveying your message to them, without relying on drinks and canapés as props. You are meeting everyone in the room, guaranteed, and you are giving yourself the opportunity to make a lasting impression on your audience

 

Strategically Speaking

Using yourself as a marketing tool by speaking in public should be seen as a strategic move.

Public speaking should not be about ego; it is actually much more about your audience, and in this sense the same rules apply as with other content: address your audience’s needs, give them something of value.

This is also a form of research. By speaking to an audience and interacting with people asking you questions, you can find out more about them. They will tell you about themselves and their needs, which can then help shape your future material.

 

Public speaking is a two-way portal: you are reaching your audience, face to face, and at the same time you are making yourself accessible to them, to their ideas and feedback

 

M3 Media Publishing’s approach has always been to combine personal interaction with digital publishing and other types of content marketing.

M3 Media Publishing’s Business Connections events are a perfect example of this. They are not simply networking opportunities, they are ways of engaging with an audience directly, talking to them and interacting with them, as a key way of doing business.

To discover more about our events, please click here.

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9Feb
Business: M3 Connections EventRBS Event Provides Business Connections Inspiration

RBS Event Provides Business Connections Inspiration

Royal Bank of Scotland (Future Williams & Glyn) hosted their recent Connections Event, in partnership with M3 Media Publishing. Over 40 business owners, leaders and entrepreneurs attended this popular, invitation-only, occasion in central Manchester.

RBS Relationship Director, Robert Taylor, talks enthusiastically about the potential of these events to unlock business opportunities.

“The purpose of the Connections Events is not to have banter and canapes.  We want to provide something of real benefit to our customers”, says Robert.  “The events bring serious decision-makers together and gives them an opportunity to explore relationships with like-minded people, in a relaxed but stimulating atmosphere”.

David Lomas, content marketing expert and CEO of M3 Media Publishing led an inspirational workshop on “The Value of a Click”.  He explained how the right kind of content, properly deployed, can lead to measurable business growth and success.

“People look for people, they don’t look for businesses.  These events are a great opportunity to get people together so they spark off one another, and see how telling their own stories can help them attract customers

David Lomas, M3 Media Publishing

“The room really came alive,” concludes David.  “Because the diverse group of people attending could see where their various interests and goals intersected, they were able to clearly express this to one another. It was a great night.”

The RBS and M3-hosted Connections Events are suitable for directors and business owners in the North West.  With attendance being by invitation only, thought-provoking ideas and lively discussions compliment the connections being made.

If you are based in the North West and  interested in attending a future Connections Event, please fill in your details below.

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1Dec
RBS / M3 Connections EventRBS event proves popular with Manchester businesses

RBS event proves popular with Manchester businesses

Royal Bank of Scotland (future Williams & Glyn) Commercial Banking in Manchester hosted another Directors event last night in partnership with Content Marketing specialists, M3 Media Publishing.

This invitation-only event was attended by 40+ local business leaders and directors.

Presenting a workshop at the event, David Lomas explained the value of content to business and how to use it to gain trust with prospects. He illustrated some powerful facts on how real engagement can be made with your target audience and how trust is critical in attracting new business.

David Lomas of M3 Media discusses 'the value of content' with the audience of Directors

David Lomas of M3 Media discusses ‘the value of content’ with the audience

After the workshop, David commented “We are pleased to be working with Royal Bank of Scotland”. Our workshops address the positives of dealing with business growth and RBS have an untold wealth of experience to make things happen.

It is great to give business leaders the opportunity to get introduced to and to collaborate with other good-quality business owners.”

Robert Taylor, RBS Relationship Director, continued “The Business Connections event was a great way of adding value to our customers in and around Manchester. There was a great atmosphere on the night which meant that everybody was able to easily interact with one another and gain new business connections”.

Rob added: “My thanks go to the team at M3 Media Publishing for the thought-provoking presentation they delivered on the night, it was very well-received by everyone”.

For information about the Directors Connections events at RBS, please call M3 Media Publishing on 08450 519374.  Alternatively, please fill in your details below and one of our team will get in touch with you.

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30Sep
m3 / RBS connections events for business owners and directorsRBS – A Bank with a Solid Customer Focus

RBS – A Bank with a Solid Customer Focus

RBS Group (future Williams & Glyn) Corporate Banking in Spinningfields, Manchester recently hosted another successful Connections event for their business customers.

These evening events are designed with their customers in mind, as they provide a great opportunity for Directors and business leaders to make some really valuable connections.

The main focus at the event was a business growth workshop, presented jointly by Andrew Thorp of Mojo Your Business and David Lomas who heads up M3 Media Publishing.

These two experienced speakers engaged the audience with ideas for using stories to improve your marketing. David highlighted how powerful the right sort of content can be to a business. A couple of very amusing stories from attendees, were heard during the workshop session.

David, who heads up M3 Media Publishing also spoke about the way the RBS (future Williams & Glyn) team were doing a superb job in creating business opportunities for their customers.

He commented: “Rob Taylor and his team do a great job hosting this event in Manchester. In my opinion, there is nothing more valuable to a business owner than to be put face-to-face with a prospective customer. When that meeting comes through an introduction from RBS, it adds real value and credibility to that connection”.

Rob Taylor, Client Services Director at RBS added: “We felt the event was a great success. The overriding value gained by attendees was the information gleaned from the workshop and the calibre of the guests that attended, and their willingness to engage in credible business discussion.

 

Are you a director or business owner who would like to come along to a future Connections Event and meet other successful business leaders and directors? If so, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch.

Name *

Business Name *

Email *

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23Jun
content marketing expert David Lomas of M3 Media PublishingM3 Connections Event reveals the Value of Trust

M3 Connections Event reveals the Value of Trust

The Value of Trust was the subject on everybody’s lips last night at the latest M3 Connections event, which was held in Spinningfield, Manchester at the offices of RBS – soon to be named Williams & Glyn.

This well-attended event for Directors and business owners was packed with tips and insights on how to value, create and promote ‘Trust’ with your prospects and customers.

A superb presentation from David Lomas on the value of trust and  a workshop which helped to find stories from the audience,  gave insights into the world of content marketing and social media. His talk provided some real in-depth knowledge on how to formulate your ‘Trust Strategy’ in order to influence your prospective customers in advance of your sales approach.

The event was actually broadcast live to the rest of the world using Periscope – an App which connects to your twitter audience in real time. Emphasising the innovative approach that David and his team have to social marketing and communication.

The discussions between the 40+ business leaders in the room continued for long after David’s presentation finished and guests commented on the value of the information they had gained.

The venue, on the 7th floor at RBS Spinningfields, Manchester, overlooks the city centre and provides a wonderful backdrop for a relaxed yet vibrant atmosphere. Many attendees commented that they had made some valuable connections during the evening.
 
If you are director or business leader based in Manchester or the North West and would like to make quality connections at a future event, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch with you.

Name *

Business Name *

Email *

Telephone

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24Mar
m3 connections business eventBusiness event finds ‘trust’ vital to prospects

Business event finds ‘trust’ vital to prospects

The recent M3 Connections business event hosted by RBS Group Corporate Banking in Spinningfields Manchester was a great success.

With a few dozen selected business leaders participating in a business growth-related workshop, the room buzzed with a really positive chatter.
Speaker Garry Samuels conducted the workshop at this invitation-only business event, on behalf of David Lomas, who heads up the team at M3 Media Publishing and did a superb job.
The overriding value gained from the room was how important it is to create trust when prospecting.
 Many of the guests wanted to understand how to do this in advance of a meeting with a prospective customer.
As specialists in the field of customer acquisition, M3 Media Publishing do have considerable experience on the subject.
David Lomas commented: “With so many people wanting the answer to this question, I have decided to cover the issue in our next workshops at our next two events.

If you are director or business leader based in Manchester or the North West and would like to attend a future event, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch with you.

Name *

Business Name *

Email *

Telephone

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13Mar
M3 Connections business eventRBS Host M3 Business Event

RBS Host M3 Business Event

RBS Corporate Banking in Manchester have hosted the first business event in a series of Connections Events with Customer Acquisition specialists, M3 Media Publishing.

Held on Wednesday evening, this invitation-only event was attended by local business leaders and business directors.

Garry Samuels, Head of Business Strategy at M3 Media Publishing, was the speaker for the night and explained a few facts about their Prospect Engagement Programme.

He illustrated some powerful facts on how real engagement can be made with a target audience and how trust is critical to gaining new business.

“We are pleased to be working with Royal Bank of Scotland”, said Garry. “Our workshops address the positives of dealing with business growth and RBS have an untold wealth of experience to make things happen. It is great to give business leaders the opportunity to get introduced to and to collaborate with other good-quality business owners.”

Robert Taylor, RBS Relationship Director, continued “The M3 Connections event was a great way of adding value to customers and prospects that we work with, in and around Manchester. There was a great atmosphere on the night which meant that everybody was able to easily interact with one another and gain new business connections that could help them grow their business”.

Rob concluded: “My thanks go to the team at M3 Media Publishing for the superb, thought provoking presentation they delivered on the night.”

 

If you are director or business leader based in Manchester or the North West and would like to make quality connections at a future event, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch with you.

Name *

Business Name *

Email *

Telephone

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4Nov
Baker Tilly host M3 Connections event for business owners and directorsBaker Tilly hosts successful M3 Connections Event

Baker Tilly hosts successful M3 Connections Event

M3 Media Publishing recently held another of their very popular M3 Connections events at the recently-opened offices of  their strategic partners, Baker Tilly in Preston.

Guests were entertained by both David Lomas of M3 Media Group and well known speaker, Andrew Thorp* from Mojo Your Business who conducted a workshop around the question: ‘How do we find the pain in our prospects business – in order to be able to understand how to position our own offering?’

This question was put to the directors and business owners in the usual discussion-style presentation which David and Andrew like to use, in order to stimulate thoughts from the room and to encourage good audience participation.

The guests then start and quickly develop their individual discussions within small groups, made up of their fellow guests sitting at each table.

During these discussions, guests are able to learn much more about their fellow business leaders and the different issues that they face and as a result, make valuable connections.

This relaxed yet informative environment is condusive to forming great relationships with other businesses and plenty of valuable introductions were made on the night.

If you are a director or business owner and wish to be invited to one of these events, please let us know.

David Lomas
M3 Media Publishing

A word about our speaker…

Andrew Thorp speaks about Storytelling*A graduate of Manchester University, Andrew Thorp is a professional speaker and a communication skills trainer.

He is a co-founder of MojoLife and plays a key role in its leadership.

Andrew spent many years in the golf & leisure industry as a referee, tournament organiser, marketing manager and journalist.

Find out more about Andrew at Mojo Your Business

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17Feb
Connections event at Pareto proves successful

Connections event at Pareto proves successful

M3 Media Publishing run networking for directors at Pareto Law Tuesday 14th January welcomed over 40 guests to the latest M3 Connections Event, held in partnership with Pareto at their Head Office in Wilmslow.

These regular events are designed to bring together business leaders from across the North West to promote the exchange of business contacts and referrals.

Guest speaker was Andrew Thorp, who is the co-founder of Manchester-based Mojo Your Business. Andrew held an interactive workshop, delivering insights on ‘Creating a Connected Business’.

Showing how we can all use story-telling as a tool for building rapport and for engaging employees, Andrew explored the power and impact of combining the macro, or bigger picture, with the micro, or more specific details of each story.

The highly engaging presentation saw attendees then work in individual groups to come up with their own suggestions for stories, before a number of them shared theirs with the room as a whole.

Introduced and concluded by David Lomas of M3 Media Publishing, the presentation also welcomed questions from delegates, promoting interaction and continuing discussion throughout.

The evening concluded with drinks and informal networking amongst attendees, hosted in Pareto’s lounge reception.

Pareto Marketing Director Paul Drew commented. “These events are a unique and valuable tool for local businesses to build a base of contacts in their region, with representatives attending from a range of industry backgrounds and organisations”.

David Lomas added “We were extremely pleased with the whole event and the reaction from so many of the attendees, who commented on how many valuable connections they made on the night. We look forward to our next event here at Pareto on March 11th”

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