Tag : The St James’s Club Manchester

M3 Publishing > The St James's Club Manchester
5Oct
Marketing challenges at the Marketing Challenge eventMarketing Challenges: Should You Think Differently About Pitching?

Marketing Challenges: Should You Think Differently About Pitching?

M3 Media Publishing’s recent Marketing Challenge event, held at The St James’s Club in Manchester City Centre, focused on storytelling as a prospecting tool.

Pitching to prospects, or even starting a conversation, can be an important part of your marketing strategy, and it should involve content.

 

The Marketing Challenges of Storytelling

What sort of introduction should you make when meeting potential prospects?

You might provide an answer that may just be a job title or role.  You may describe the nuts and bolts of what you do.  Instead, you should capture concisely how you help others.

 

The legacy of what you do is what counts. If you have substantially made a difference to a business, or saved or made them lots of money, that will immediately get your potential prospect’s attention

 

How does this translate into a narrative?

It’s like constructing a plot. How many films or books have you seen where they begin with something riveting and explosive? They might even begin with a climactic event, then work back to show you how this event has come to be.

In our recent Marketing Challenge event, we encouraged our guests to look again at how they communicate on a personal level, and how to leverage storytelling to help them become pitch perfect.

 

What Content Marketing Means

One of the marketing challenges is that people don’t always realise that certain aspects of their communication and interaction are marketing activities.

 

Content marketing is not restricted to words or images, or things posted online or put into print, as it can also be about the verbal delivery of content

 

This is one of the ways our Marketing Challenge events set out to challenge thinking: it’s about how marketing is integral to your business objectives.

It’s not simply to do with whether you choose to spend your budget on campaigns, or enlist specialist help.

 

You are marketing yourself whether you intend to or not, by the very act of communicating to others about your business

 

That means that it makes sense to make this marketing activity count.

What marketing challenges do you face?  Contact us to find out how we can help you think differently about addressing them.

Alternatively, to discover more about our Marketing Challenge events, or to book onto a future event, please click here.

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24Sep
business prospectingWhat is Challenging Your Business Prospecting Success?

What is Challenging Your Business Prospecting Success?

Business prospecting has certain things in common with a much older form of prospecting.

The California Gold Rush began in 1848, drawing approximately 300,000 people to what became a frantic scramble for gold.  For many of these prospectors, they relied on basic, labour-intensive techniques to extract gold from streams and riverbeds, such as panning.

Later, more advanced mining technology allowed people to recover the modern-day equivalent of billions of dollars of gold.  However, by the end of the Gold Rush, relatively few prospectors had significant riches to show for their efforts.

 

In business prospecting, competing for the attention of potential prospects, it can also feel a touch primitive, involving lots of energy for little return

 

What if there a was a way of striking a richer seam of reward, using more sophisticated methods to attract prospects?

This is what dynamic content marketing offers.

 

Is There an Alternative Route to Prospecting Success?

There’s a potentially valuable online business audience looking for answers, for guidance and for things that will make their lives easier.

How would you get their attention? How do you attract, engage and connect with these valuable business leads?

 

Like the original Gold Rush prospectors, do you run with the crowd? Are you attending the same networking events as everyone else, or looking for the same kind of contacts, the managers and decision-makers?

 

What if there was an alternative route to success, a different map to lead you to the richest seams for prospecting?  And what if you could use it to partially pre-qualify your prospects?

This is where using powerful content can make a difference.

Content marketing is the map to your gold seam. But there’s a twist.  You supply the map to your prospects, so that instead of you spending all your time looking for them, it brings them to YOU.

 

Will You Take the Marketing Challenge?

What’s the best way of discovering alternative routes for business prospecting, how to use content to attract your target audience, and how to help you build useful and potentially profitable relationships?

M3 Media Publishing’s regular, dynamic Marketing Challenge events, held at The St James’s Club in Central Manchester, answer these questions and more.

The Marketing Challenge event, on 3 October 2018, focuses on how you can avoid the competition when prospecting.  To attend this event, or to discover more about future events, please click below:

 

 

For an accompanying read about our previous events, please visit:

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13Jul
storytelling legacyStorytelling: What is Your Legacy?

Storytelling: What is Your Legacy?

“What do you do?” How common is that question when you’re networking, or in most conversations?

And what is your answer?

Take a pause here, because you can answer that question differently, in such a way that you make people take notice.  This is about the power of storytelling and leaving a legacy that lingers in people’s minds.

This is what we explored in the most recent of our Marketing Challenge workshops, held at The St James’s Club, Manchester.

 

Contains No Nuts

Marketers will reiterate that when you promote a product or service you highlight the benefits, not the features.  The features are not always what your prospects and customers need to know. What they need to know is how what you offer them will make a difference to their lives.

That is why marketing consumer goods is all about marketing lifestyles, aspirations and emotions.

Effective storytelling follows a similar principle. You miss out the nuts and bolts and focus on the stuff that resonates emotionally.

There are two key elements here: pain and legacy.

 

Pain and Legacy

Start with the pain:

  • What problems do your customers and prospects have?
  • What issues keep them awake at night?
  • What could their long-term consequences be without your involvement?

Are they failing to maintain their profit margins, or suffering a high staff turnover? Are their energy bills too high, or their distribution channels too restricted?

Knowing and understanding these pains can be an initial attention-getter.

Then it’s about following it up with the legacy part:

  • What changes have you enabled your customers, similar to the prospect you are addressing, to make?
  • What are the long-term benefits of your involvement?

Boil this down to something concise and it is far more effective than simply telling people what you do.

 

Practical Aspects

While much marketing should be common sense, like all deceptively simple things, it can be hard to tell your stories well.  It’s as much about developing a mindset as following guidelines or rules.  This is what the first part of our recent Marketing Challenge event looked at.

 

Our Marketing Challenge events are informal and friendly, but focused.  They are events with a purpose, enabling guests to attract, connect and educate their target audiences

 

Guest were given a storytelling structure, then we lead them through a dynamic, involving workshop where they developed their legacy stories.

Our aim is to ensure that guests leave with something that not only can they think about, but which they can use to improve their own marketing and engagement with customers and prospects.

That’s our legacy. What will be yours?

 

To read more about July’s Marketing Challenge event, please click here.
To discover more about the Marketing Challenge events or to register for a future event please click here.

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3May
marketing connectionsM3 Media Publishing Event Addresses Your Marketing Challenges

M3 Media Publishing Event Addresses Your Marketing Challenges

While it’s true that marketing isn’t rocket science, it does require clarity and following a strategy to maximise results.

Most businesses engage in some form of marketing, but many don’t have a defined strategic approach, or understand properly why they should be marketing themselves in certain ways.

The concept behind our Marketing Challenge workshops is to get people thinking about broader aspects of marketing for the success of their businesses.  Our latest Marketing Challenge event was held at The St James’s Club in central Manchester.

 

The Effort Behind Marketing Success

In front of an invited audience of entrepreneurs, business owners, influencers and professionals, M3 Media Publishing’s CEO, David Lomas, gave a compelling talk about marketing strategy, content and the power of storytelling.

David talked about the importance of developing a marketing plan and why focusing first on the effort, before any expected results, was crucial.  He explained the value of content, when to use it, and how to use stories to attract, engage and connect with a target audience.

 

david lomas addressing audience

David Lomas addresses the audience

 

Going through M3 Media Publishing’s six-step strategy for content marketing, known as FACETS, David demonstrated how stories, told in the right way, and shaped for a specific target audience, can help pre-qualify prospects and, ultimately, attract new customers.

Taking on board lively feedback from the audience throughout, David illustrated the potency of storytelling as a marketing tool, and how to strip this down to its bare essence for maximum impact.

 

How Did You Do That?

David’s formula for storytelling success is a simple one: it is not about the detail, but rather the leagcy. It should encourage the listener to want to know more about you, and whether you can do for them what you did for others.

A key part of the workshop was to encourage attendees to develop stories of their own, share them, and improve them.

As David explained, people don’t buy from you without trust, and that stories and engaging content are an effective means of building that trust.

To discover more about the Marketing Challenge events, or to book onto the next event, please click here.

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