While it’s true that marketing isn’t rocket science, it does require clarity and following a strategy to maximise results.
Most businesses engage in some form of marketing, but many don’t have a defined strategic approach, or understand properly why they should be marketing themselves in certain ways.
The concept behind our Marketing Challenge workshops is to get people thinking about broader aspects of marketing for the success of their businesses. Our latest Marketing Challenge event was held at The St James’s Club in central Manchester.
The Effort Behind Marketing Success
In front of an invited audience of entrepreneurs, business owners, influencers and professionals, M3 Media Publishing’s CEO, David Lomas, gave a compelling talk about marketing strategy, content and the power of storytelling.
David talked about the importance of developing a marketing plan and why focusing first on the effort, before any expected results, was crucial. He explained the value of content, when to use it, and how to use stories to attract, engage and connect with a target audience.
Going through M3 Media Publishing’s six-step strategy for content marketing, known as FACETS, David demonstrated how stories, told in the right way, and shaped for a specific target audience, can help pre-qualify prospects and, ultimately, attract new customers.
Taking on board lively feedback from the audience throughout, David illustrated the potency of storytelling as a marketing tool, and how to strip this down to its bare essence for maximum impact.
How Did You Do That?
David’s formula for storytelling success is a simple one: it is not about the detail, but rather the leagcy. It should encourage the listener to want to know more about you, and whether you can do for them what you did for others.
A key part of the workshop was to encourage attendees to develop stories of their own, share them, and improve them.
As David explained, people don’t buy from you without trust, and that stories and engaging content are an effective means of building that trust.
To discover more about the Marketing Challenge events, or to book onto the next event, please click here.