The key to content marketing is to get the relevant information to your chosen prospect, or customer at the right time. How has today’s marketing environment affected that?Read More
At M3 Media Publishing, we take care in writing content for our clients that will actually resonate with their customers, readers and web visitors.
Our journalists work closely with our clients to understand what issues and challenges they face, in order to attract their attention and engage with them.
However, after getting the content right, if nobody gets to see your articles, all this work may have been done for nothing.
So who can we get to see your content?
Well, YOU can choose who sees your content, up to a point.
Where to publish your content is sometimes down to you.
Most businesses have blogs on their websites and this is the obvious first choice for publishing your own articles.
However, if we can get your content published in other places, then we open up many wider opportunities for others to see what we have said about you.
Linkedin can help you publish content.
LinkedIn gives us all a very valuable social platform to have our articles published – via Linkedin Pulse and via your own and other groups.
Having said that, getting group managers to publish your content is not always easy. We do spend time working with group managers trying to understand what content they want to publish.
The well-managed groups will usually only publish your content if it is industry specific and informative and I applaud them for that.
This is the sort of content that we should all want to write and, more importantly, it is the sort of content that others want to share out!
If you can find the right audience and create valuable content, others will help you share it with all their Linkedin connections.
Social Media is the key to reaching a bigger audience
Once we have created some engaging content about you and your business, we set up a programme of distribution using twitter.
With our established reputation within three main business sectors, HR & Recruitment, Property & Construction and the Business Expertise sectors, we already have a network of content distributors in each sector.
This gives us a massive advantage when working with our clients in each of these sectors, as we can use this extensive support network to help them reach a specifically targeted audience.
This is crucial to successful content marketing.
So distributing content can be quite daunting, but I hope this has helped.
For help with getting your message in front of your chosen target audience, please contact me via: david @m3publishing.co.uk
It’s not just about what you post, but also how you present your business through this powerful social medium.
Behaviour has always been the most powerful element of communication, yet few people understand this in sufficient detail.
It is not just about who you interact with, but about HOW you interact with them.
You need to ensure that not only is your twitter account visible, but that your own personality and behaviour is carefully managed.
This is vital nowadays as so many people can now see the way you interact with others via social media and well-used internet business forums like Linkedin.
It is so important how you are perceived by your chosen audience.
Twitter is a valuable place to communicate with others and if you are clever, to search for a find your target audience.
But there is a certain code of behaviour on twitter that it would be prudent to follow.
Especially if you want to win friends and influence people. The title of a book I read some 30 years ago, I seem to remember.
Your tweets or conversations should feel more personal, than the comments that you might post on your Linkedin profile.
This is much more effective and acceptable than pushing out a post that seems more like a marketing message.
I always used to say ‘Treat twitter as if you are at a cocktail party’ – By that I mean: introduce yourself, start a conversation with an engaging question and get to know a little about the people you meet.
If you stick to this principle, you won’t go far wrong.
Want to Become a Twitter Expert – Here are some tips to help you
- Follow your customers, your suppliers and your competitors’ followers
- Find prominent people in your sector and connect them to your network
- Decide carefully who to follow and don’t automatically follow everyone who follows you
- Use keywords to search with search.twitter.com and find valuable and active connections.
- Once you identify the right people, look at whom they are following and who is following them as your potential pool of people you can tap into.
- Update your profile picture and twitter background to show your brand
- Explain to people how you help them
- Twitter is so much more than a sales marketing tool – it’s also good for recruitment – follow and engage with your next potential key salesman.
Success with Twitter is all about making sure your conversations are ‘engaging’, focused on others and not focused on you.
This open approach will help to engage with your followers and will eventually help them feel more integrated with you and your business.