Is your online marketing making a difference to your brand’s fortunes? If it isn’t, what should you do about it?
Digital marketing and social media presents significant opportunities but where should you start? Because, if you want things to change, you must start somewhere.
What Does Your Brand Say About You?
Exerting influence is not about blundering in and ordering people about.
Think about how the way a house is furnished says something about its owner’s personality. In the same way, online content says something about your brand and its values.
Taking this strategic approach to building your online presence takes patience, but also, crucially, it’s about finding the right platform to use.
Your online audience likes to feel they are thinking for themselves, making their own decisions, so attempting to direct them towards your brand cannot be your sole strategy. You need to let them find you
This is why brands increasingly use influencers online. Micro-influencers on social media especially have a grassroots reach, and therefore a potency when it comes to talking about a brand.
The idea is to be talked about, rather than be doing the talking. Micro-influencers are generally just regular online users who can spread the word about a brand to their followers. This creates a more organic sense of a brand’s presence.
Be Your Own Influencer
The right kind of third-party content, shared and distributed through the right platform can act in the same way on a brand’s behalf as micro-influencers.
Imagine being written about, being quoted as an expert on a subject that is close to your target audience’s interests. Then imagine this being published online in a credible, sector-specific publication with a targeted following
In the same way that micro-influencers share and spread content, so this newsworthy content is shared. And it is about you. It builds your credibility, your online presence and, ultimately, your influence.
It is not the whole story when it comes to a marketing strategy, but yes, it does work in attracting, engaging and connecting with your target audiences.
Written and distributed the right way, third-party content can help partially pre-qualify your prospects. And being your own influencer through content can yield tangible results.
To discover how you can use third-party content to influence your audience and generate opportunities, contact M3 Media Publishing.
For an addition read, please visit:
- Can Content Marketing Build Trust and Relationships?
- Original Content: How Can it Generate Business?
- Content Marketing: What are its Opportunities for Attraction?