Good content is the key to better SEO rankings and successful social media marketing. You may have already heard this elsewhere. In fact, you may have heard it repeated lots of times. But what does having good content actually mean? The answer is that it needs to be original content.
The actual originality of online content is primarily about uniqueness, and this is where things get interesting.
Writing original content requires an ability to look at things with a fresh pair of eyes and, crucially, get this different viewpoint across to the reader.
Taking a Fresh Perspective
There are over 3 billion internet users worldwide and over 2 billion active users of social media. On WordPress there are 56 million blog posts published each month. How original can your content be in this context?
We know that the content we write is constantly competing for attention, so it has to stand out. But we can actually help it do this if it is about something people are already expressing an interest in.
Alot of the time, publishing original content is to do with taking a fresh perspective on existing issues. Or drawing from a variety of information sources and putting material together in ways that will highlight particular points.
We are not simply reshuffling the deck. We are identifying what your target audience is interested in, or can be attracted to, and shaping the content to fit.
Upping the Quality Factor
Making original content sound interesting is crucial. Unless you’re blessed with a topic that’s inherently attention-grabbing, talking about any subject requires a degree of inventiveness in order to make the material sing off the screen.
This is not simply some critical judgement about good writing.
Google measures the value of content by its uniqueness and quality. Quality is therefore measurable in very real terms, once published, as expressed in Google rankings.
We look to find a unique twist to a story or topic, because this is what really pays off, in terms of getting your content noticed.
Making it Shareable
What’s going to make your content spread like wildfire across your targeted social media channels? This is where our strategic thinking comes in. If your content is original, is it also timely? Does it connect with some burning issue of the day, or a particular trend?
Original content stands out and attracts interest. This determines how we write content at M3 Media Publishing.
The value of great, original content is not just in its uniqueness alone. It is also in the when and the where, and the context in which we publish it.