Tag : M3 Media Publishing

M3 Publishing > M3 Media Publishing
31Oct
differentiationWhat is the Lasting Impact of Differentiation?

What is the Lasting Impact of Differentiation?

Differentiation can give your business a competitive advantage with prospects and customers, but only if you choose the right kind of differentiation and you have the right marketing strategy to achieve it.

For many companies, their focus is on making minor adjustments to products to try and differentiate them in the marketplace. This is very much a “new and improved” approach.

However, it is unlikely to yield lasting results.  In fact it can become a one-hit wonder, and end up negatively impacting how target audiences perceive your brand.

There is a way to look at differentiation differently and to use dynamic content to turn it into something with lasting impact.

 

Raising Awareness and Changing Perceptions

If you tell your story powerfully and differently enough, it can help to attract your target audience while building your credibility.

This is differentiation through strategic positioning, using content marketing as the means to achieve this.

 

Good quality, properly targeted content has the potential to engage and connect with audiences and help build and shape a brand’s personality

 

This is likely to have a more lasting impact than individual product differentiation because it is about your entire brand and what it represents to your audience.

What does this involve?  It means shaping narratives that are appropriate to your target audience, and that identify with their issues, needs, fears and pain points.

 

It is crucial to creating powerful story arcs that emphasise your expertise while focusing on what your audience wants to know

 

It is a measured, consistent process of disseminating information about you, creating a positive impression of you that stays in the minds of your audience.  It is not a hard sales message, nor is it to do with publicising your achievements.

What will differentiate you is depth. The more your audience feels it knows you, the more it will feel it can trust you, and, ultimately, buy from you.

 

What Could Differentiation Mean For YOU?

M3 Media Publishing is hosting one of their regular, dynamic breakfast workshops in Central Manchester on 4 December 2018.

Join them to explore how differentiation can help your business to thrive.

For more information about these events, or to book your place, please watch the video below or click here.

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5Oct
Marketing challenges at the Marketing Challenge eventMarketing Challenges: Should You Think Differently About Pitching?

Marketing Challenges: Should You Think Differently About Pitching?

M3 Media Publishing’s recent Marketing Challenge event, held at The St James’s Club in Manchester City Centre, focused on storytelling as a prospecting tool.

Pitching to prospects, or even starting a conversation, can be an important part of your marketing strategy, and it should involve content.

 

The Marketing Challenges of Storytelling

What sort of introduction should you make when meeting potential prospects?

You might provide an answer that may just be a job title or role.  You may describe the nuts and bolts of what you do.  Instead, you should capture concisely how you help others.

 

The legacy of what you do is what counts. If you have substantially made a difference to a business, or saved or made them lots of money, that will immediately get your potential prospect’s attention

 

How does this translate into a narrative?

It’s like constructing a plot. How many films or books have you seen where they begin with something riveting and explosive? They might even begin with a climactic event, then work back to show you how this event has come to be.

In our recent Marketing Challenge event, we encouraged our guests to look again at how they communicate on a personal level, and how to leverage storytelling to help them become pitch perfect.

 

What Content Marketing Means

One of the marketing challenges is that people don’t always realise that certain aspects of their communication and interaction are marketing activities.

 

Content marketing is not restricted to words or images, or things posted online or put into print, as it can also be about the verbal delivery of content

 

This is one of the ways our Marketing Challenge events set out to challenge thinking: it’s about how marketing is integral to your business objectives.

It’s not simply to do with whether you choose to spend your budget on campaigns, or enlist specialist help.

 

You are marketing yourself whether you intend to or not, by the very act of communicating to others about your business

 

That means that it makes sense to make this marketing activity count.

What marketing challenges do you face?  Contact us to find out how we can help you think differently about addressing them.

Alternatively, to discover more about our Marketing Challenge events, or to book onto a future event, please click here.

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24Sep
business prospectingWhat is Challenging Your Business Prospecting Success?

What is Challenging Your Business Prospecting Success?

Business prospecting has certain things in common with a much older form of prospecting.

The California Gold Rush began in 1848, drawing approximately 300,000 people to what became a frantic scramble for gold.  For many of these prospectors, they relied on basic, labour-intensive techniques to extract gold from streams and riverbeds, such as panning.

Later, more advanced mining technology allowed people to recover the modern-day equivalent of billions of dollars of gold.  However, by the end of the Gold Rush, relatively few prospectors had significant riches to show for their efforts.

 

In business prospecting, competing for the attention of potential prospects, it can also feel a touch primitive, involving lots of energy for little return

 

What if there a was a way of striking a richer seam of reward, using more sophisticated methods to attract prospects?

This is what dynamic content marketing offers.

 

Is There an Alternative Route to Prospecting Success?

There’s a potentially valuable online business audience looking for answers, for guidance and for things that will make their lives easier.

How would you get their attention? How do you attract, engage and connect with these valuable business leads?

 

Like the original Gold Rush prospectors, do you run with the crowd? Are you attending the same networking events as everyone else, or looking for the same kind of contacts, the managers and decision-makers?

 

What if there was an alternative route to success, a different map to lead you to the richest seams for prospecting?  And what if you could use it to partially pre-qualify your prospects?

This is where using powerful content can make a difference.

Content marketing is the map to your gold seam. But there’s a twist.  You supply the map to your prospects, so that instead of you spending all your time looking for them, it brings them to YOU.

 

Will You Take the Marketing Challenge?

What’s the best way of discovering alternative routes for business prospecting, how to use content to attract your target audience, and how to help you build useful and potentially profitable relationships?

M3 Media Publishing’s regular, dynamic Marketing Challenge events, held at The St James’s Club in Central Manchester, answer these questions and more.

The Marketing Challenge event, on 3 October 2018, focuses on how you can avoid the competition when prospecting.  To attend this event, or to discover more about future events, please click below:

 

 

For an accompanying read about our previous events, please visit:

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12Jul
original contentOriginal Content – What are the Keys to its Success?

Original Content – What are the Keys to its Success?

Good content is the key to better SEO rankings and successful social media marketing. You may have already heard this elsewhere.  In fact, you may have heard it repeated lots of times.  But what does having good content actually mean?  The answer is that it needs to be original content.

The actual originality of online content is primarily about uniqueness, and this is where things get interesting.

Writing original content requires an ability to look at things with a fresh pair of eyes and, crucially, get this different viewpoint across to the reader.

 

Taking a Fresh Perspective

There are over 3 billion internet users worldwide and over 2 billion active users of social media. On WordPress there are 56 million blog posts published each month. How original can your content be in this context?

 

We know that the content we write is constantly competing for attention, so it has to stand out. But we can actually help it do this if it is about something people are already expressing an interest in.

 

Alot of the time, publishing original content is to do with taking a fresh perspective on existing issues.  Or drawing from a variety of information sources and putting material together in ways that will highlight particular points.

We are not simply reshuffling the deck.  We are identifying what your target audience is interested in, or can be attracted to, and shaping the content to fit.

 

Upping the Quality Factor

Making original content sound interesting is crucial. Unless you’re blessed with a topic that’s inherently attention-grabbing, talking about any subject requires a degree of inventiveness in order to make the material sing off the screen.

This is not simply some critical judgement about good writing.

 

Google measures the value of content by its uniqueness and quality. Quality is therefore measurable in very real terms, once published, as expressed in Google rankings.

 

We look to find a unique twist to a story or topic, because this is what really pays off, in terms of getting your content noticed.

 

Making it Shareable

What’s going to make your content spread like wildfire across your targeted social media channels? This is where our strategic thinking comes in.  If your content is original, is it also timely?  Does it connect with some burning issue of the day, or a particular trend?

 

Original content stands out and attracts interest. This determines how we write content at M3 Media Publishing.

 

The value of great, original content is not just in its uniqueness alone.  It is also in the when and the where, and the context in which we publish it.

To find out how we can create the right content to reach your audience and build your customer base, call M3 Media Publishing on 0161 922 8571 or contact us.

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31Jan
content - wordpressContent: How Can You Convert it into Business?

Content: How Can You Convert it into Business?

Content is a serious marketing tool that can generate considerable sales results.  It is not a luxury or an add-on to your core business if, or when, you have the time or resources for it.

Content adds substance to a business’ online – and offline – presence and does so in such a way that it attracts interest.   It engages and, ultimately, helps to convert people into qualified prospects.

 

Attraction and Retention

SEO can get you ranked higher on search engines and it can encourage clicks onto your web pages.  Once you have attracted your audience to you, does your content keep them interested so that they don’t simply move onto something else?  Online attention spans are notoriously short.

Content works strategically.  It enables you to allow people find you online and, once they have found you, to want to find out more about you.  This provides you with opportunities to engage with those prospects.

 

M3 Media Publishing’s methodology is to combine high quality, powerful, content with psychological insight and the use of social media and other channels to distribute it, to attract customers

 

The essence of great content is storytelling.  This can make your brand and your business stand out from the competition, while exploring the kinds of issues and problems your customers have.

M3 Media Publishing’s sector-specific, authoritative, digital magazines publish stories that highlight business leaders’ expertise and creates powerful third party recommendations.

 

The Legacy of Successful Content

Peter Knight, is an expert property consultant, with Knight Morris.  He explains how the M3’s approach has helped his business.

“I wanted an innovative, creative and cost-effective way to raise my company profile,” he explains. “The results of my strategically-placed articles, in M3’s digital magazines, have exceeded my expectations.”

 

“M3 Media Publishing’s articles, coupled with engagement, offers an excellent return on investment.  One piece of business per year is all it has taken for us to surpass our spend with them”

Peter Knight, Lead Building Surveying Partner at Knight Morris

 

“The original content has allowed readers to explore issues that affect them and seek out my professional help and advice,” concludes Peter.

To discover how content can generate business for you, please call 0161 922 8571 or visit m3publishing.co.uk.

 

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13Aug
public speaking - David Lomas M3 Media PublishingPublic Speaking: What is the Value in Facing your Audience?

Public Speaking: What is the Value in Facing your Audience?

Content marketing has great value, but much of the content we produce can only be effectively realised if you get the distribution right.

There is a wide choice of digital channels through which to distribute your message, but there is one key channel that predates the digital revolution and is one of the oldest means of communication.

This key channel is public speaking.

Facing your audience is a very powerful means of communication, and if you are capable of integrating it into your communications strategy, it can be really effective.

 

Putting a Face to the Name

Personalising your brand, and its’ values, is a desirable, if sometimes elusive goal. The idea is to engage with customers, to attract them. Networking is one way of doing this, but it can often lack focus, and you can be working against the competing noise of everyone else in the room.

 

Public speaking enables you to address an audience directly, with the express purpose of conveying your message to them, without relying on drinks and canapés as props. You are meeting everyone in the room, guaranteed, and you are giving yourself the opportunity to make a lasting impression on your audience

 

Strategically Speaking

Using yourself as a marketing tool by speaking in public should be seen as a strategic move.

Public speaking should not be about ego; it is actually much more about your audience, and in this sense the same rules apply as with other content: address your audience’s needs, give them something of value.

This is also a form of research. By speaking to an audience and interacting with people asking you questions, you can find out more about them. They will tell you about themselves and their needs, which can then help shape your future material.

 

Public speaking is a two-way portal: you are reaching your audience, face to face, and at the same time you are making yourself accessible to them, to their ideas and feedback

 

M3 Media Publishing’s approach has always been to combine personal interaction with digital publishing and other types of content marketing.

M3 Media Publishing’s Business Connections events are a perfect example of this. They are not simply networking opportunities, they are ways of engaging with an audience directly, talking to them and interacting with them, as a key way of doing business.

To discover more about our events, please click here.

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28Jun
communication: david lomas & johnny mharHow Does M3 Plan To Help Businesses With Communication?

How Does M3 Plan To Help Businesses With Communication?

We understand how crucial it is to reach out and connect with audiences. We also know that this is made more effective if it involves more than one channel of communication. We have a portfolio of digital magazines containing expert opinion on matters.  These include HR, recruitment and leadership, property, construction and finance, exporting and international trade.

We also host our popular, invitation-only, Connections Events, in association with Royal Bank of Scotland (Future Williams & Glynn).  These events provide opportunities for us to strategically connect local business owners and leaders together.

Now we want to enhance how we help businesses engage with their customers by creating our very own media centre in the heart of Manchester.

The Ideal Location

Our new Manchester city centre postcode is, naturally M3, at Via Offices’ serviced business centre, Halifax House, on Deansgate, which provides specialised business accommodation and communications.

Via Offices is part of Via Group, who also provide IT and telecoms solutions.  Via Group’s CEO, Johnny Mhar, sees us, in turn, as being right for Halifax House.

“Our approach is very much in sync with how M3 goes about helping local businesses develop.  Via Group provides the physical means for businesses to operate at a level that is right for them. M3, meanwhile, helps them communicate with their intended audience and expand their customer-base

Johnny Mhar, Via Group

We feel that working with Via Group is the right fit for us, because we share their enthusiasm for helping businesses grow. Being in Halifax House puts us in the heart of a dynamic city and its business culture, which is where we feel we belong.

Opportunity and Expansion

The move is all about us improving our service and preparing for positive future developments.  M3 Media Centre will provide a base for our expanded creative and administrative team.  It will also give us the opportunity to provide on-site support, guidance and resources to our business clients and the Greater Manchester community. We are also planning seminars, to assist businesses to understand how communication and storytelling can benefit them.

Our aim is to ensure that business communications are seen and heard via the channels that will connect with their targeted audiences.

If you would like to discover more about how the Media Centre can help you to communicate your stories to your audience, please call 08450 519 374.  Alternatively, you can fill in your details below and our team will contact you.

David Lomas
M3 Media Publishing

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3May
M3 and All Survey StorytellingCan Strong Storytelling Accelerate Business Development?

Can Strong Storytelling Accelerate Business Development?

We talk a lot about the value of storytelling when it comes to engaging with an audience because we know that it works.  And storytelling has real power to open up business opportunities.

Uncovering the Asbestos Threat

All Survey is a business specialising in conducting asbestos surveys. Gemma Voaden is lead asbestos surveyor with All Survey and in this role she has built up a clear picture of the scale of the issue.

At a recent M3 Connections event, she told a story to illustrate her work and how asbestos is a potentially widespread threat. A chain of charity shops asked All Survey to inspect its stores but felt pretty confident that they were in the clear. Gemma and her team went in, and discovered asbestos in 176 of the shops. Three had to be immediately closed for safety reasons.

When she recounted the story, it clicked immediately with her audience. M3 developed and published the story and distributed it through social media.  Gemma continued to use it as a perfect example of the value in what her business does, and how asbestos surveys are very much in the public interest.

 

On the Accelerator

All Survey is one of 80 enterprises involved in the Entrepreneurial Spark business accelerator programme in Manchester. This is being run in partnership with NatWest and KPMG.

The programme recently ran a pitching competition called Acceler8 and All Survey was one of the winners. Gemma’s business is well suited to strong storytelling because it’s key subject matter, asbestos as an ongoing, hidden threat, has the potential to be immediately intriguing.

Gemma’s pitch was a bid for financial assistance in marketing All Survey so that her message about asbestos can reach key decision-makers.

“Asbestos is still around and it’s a deadly, hidden killer that kills over 5000 people per year in the UK today”, warns Gemma.  “We want to set up the first UK Asbestos Register to reach more people with this message”

 

Future Storytelling With M3

NatWest has awarded All Survey a cash prize for its successful asbestos pitch. This will help All Survey to continue its work with M3 in developing its marketing message.

 

“The team at M3 Media Publishing know about storytelling and we have compelling stories to tell”
GEMMA VOADEN

 

“Alongside Entrepreneurial Spark’s help in focusing our energies, we’ll be able to move that much closer to realising our goals”, concludes Gemma.

 

If you would like some assistance in getting your stories to your audience please contact us.  Alternatively, if you fill in your details below, one of the M3 team will get in touch.

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22Dec
write good content to get your message rightAre you Sending Out the Right Message?

Are you Sending Out the Right Message?

Sharing good quality content with any audience surely makes good business sense, doesn’t it?  We all need to give out a valuable message to our audience to first gain their attention, in order to begin to engage with them.

This is similarly true when giving a speech or presentation, or even when we may make our 60-second introduction speech at a networking-style event.

 

It is Not About You

We must always try to grab the attention of our audience with a message or story that resonates with them.

 

If we start by talking about something that is relevant and ‘of value’ to our audience, then it provides us the opportunity, at a later stage, to ask them questions and use our stories to provide the answers that they may bee seeking to their individual challenges

 

The information you give out, initially, must stay relevant to your prospects’ current business issues, in order to catch their attention. It must not be focused or be directly relevant to your own product or service offering.

It is far better not to be talking about yourself at all. In fact the whole focus of your message must be on your prospects, not you!

This is exactly the same way that we should also position and focus our social media activity. Social media works far better when you try to engage with others and take an interest in them. The clue is in the name!

 

The Importance of Content

It is very important that the content that we push out to our contacts via social media has real value to our prospects. It must not be simply a blatant sales message about our products and services – we see too much of that already.

 

In this digital and social media world, asking questions and then sharing valuable information with others is the critical first stage of customer engagement

 

You need to ask the questions first to identify what information can be deemed ‘valuable’ to your prospect.

This sociable attitude will help you to initially discover the VALUE that your prospect will recognise and enable you to connect with them. At some stage they WILL want to hear more, I promise you.

Then, all you need to do, is to ensure that you have a supply of good quality, valuable content for your new audience!

 

David Lomas
CEO, M3 Media Publishing

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1Dec
RBS / M3 Connections EventRBS event proves popular with Manchester businesses

RBS event proves popular with Manchester businesses

Royal Bank of Scotland (future Williams & Glyn) Commercial Banking in Manchester hosted another Directors event last night in partnership with Content Marketing specialists, M3 Media Publishing.

This invitation-only event was attended by 40+ local business leaders and directors.

Presenting a workshop at the event, David Lomas explained the value of content to business and how to use it to gain trust with prospects. He illustrated some powerful facts on how real engagement can be made with your target audience and how trust is critical in attracting new business.

David Lomas of M3 Media discusses 'the value of content' with the audience of Directors

David Lomas of M3 Media discusses ‘the value of content’ with the audience

After the workshop, David commented “We are pleased to be working with Royal Bank of Scotland”. Our workshops address the positives of dealing with business growth and RBS have an untold wealth of experience to make things happen.

It is great to give business leaders the opportunity to get introduced to and to collaborate with other good-quality business owners.”

Robert Taylor, RBS Relationship Director, continued “The Business Connections event was a great way of adding value to our customers in and around Manchester. There was a great atmosphere on the night which meant that everybody was able to easily interact with one another and gain new business connections”.

Rob added: “My thanks go to the team at M3 Media Publishing for the thought-provoking presentation they delivered on the night, it was very well-received by everyone”.

For information about the Directors Connections events at RBS, please call M3 Media Publishing on 08450 519374.  Alternatively, please fill in your details below and one of our team will get in touch with you.

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