Author : David Lomas

M3 Publishing > Articles by: David Lomas
8Oct
Social Media Success Story – Mike Potts, Echo Acoustics

Social Media Success Story – Mike Potts, Echo Acoustics

socialmediaapprovedby Mike Potts, Echo Acoustics

“When I started out freelancing, I promoted my impending move on LinkedIn, before I made ‘the leap’.

Through that communication, I managed to secure some work before I’d even left my previous company!

In the following year or so LinkedIn has proved to be a goldmine of contacts and leads. My business turnover doubled in year two with a 50% turnover increase in year three and it is continuing to grow.

Linkedin is great, but it has to be used intelligently and followed up with personal contact.

People are more likely to employ or recommend you if they’ve actually met you and ideally, got to like you as well.

I mainly get my stories and content pushed out through now Property Aspects Magazine using Linkedin and Twitter.

Through this, I’ve attracted calls from complete strangers who have found me from as far afield as the Middle East, based on the content created, the way I’ve written my biography and the keywords I have used in there”.

Mike Potts is a client of M3 Media Publishing and you can find him at www.echo-acoustics.co.uk

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29Sep
How Social Media can help the NW Property and Construction Sector

How Social Media can help the NW Property and Construction Sector

PropAspectstwittericonOur North West-focused Property Aspects Magazine is a digital publication that helps construction & Property related businesses in the Region to raise their profile in order to attract business.

It is used to publish and then distribute articles and PR-related stories across  the internet using social media.

We believe that many property and construction-related businesses are still set in a very traditional mindset – particularly when it comes to doing their marketing.

They may be missing some valuable opportunities.

They are, I am sure, surviving quite well without social media, but I do ask, How much more business would they have if they were embracing it?

One of our clients has been using the programme that we set him up with, alongside the content we create for him and his business in Property Aspects Magazine.

Only last month he told me that him and his new partner are sitting on over £1 million of quoted business which they have received as a result of our programme.

I was pleased and quite pleasantly shocked at the same time.

If any business is operating within the property and construction sector and looking to attract more customers and connections, they should consider looking into our unique social media programme.

Property Aspects Magazine – How does it help businesses in the Property and Construction sector?

The success of Property Aspects Magazine hinges on unique, well-written content that is produced for your business and which is focused on the particular target audience that you wish to reach.

The magazine is built in a way that these articles can be distributed very effectively to literally thousand of well-targeted and relevant businesses each month.  Enabling you to not only raise awareness of your business and services but also boosts your individual profile within your chosen social media forums.

Running alongside this magazine we run a series of events which are set up to strategically place you in front of our other business partners and prospects.

Effectively, a very clever social media programme, that could help you generate quality business leads.

For an explanation about how we work, please contact David Lomas on 08450 519374

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27Sep
Do you know what is meant by ‘attraction marketing’?

Do you know what is meant by ‘attraction marketing’?

Attraction-MarketingNowadays, as customers, we have access to an incredible amount of information online.

We are able to check out, in advance of our buying decision, any products and services that we might need. This also includes those products that we are offered through commercial marketing channels and, of course, any services that we may have been offered via sales or business development people.

In the past, we may have automatically agreed to a sales meeting in order to discuss and evaluate a product or service.

Then of course we may end up being sold to!

We now have a choice…

Many of us now tend to go and research the products that we are considering buying. We now have such easy access to the Internet and this provides us all with the ability to evaluate our impending purchase in advance.

More importantly, we now want to see what other people are saying about the businesses that we are looking to deal with – I call it ‘Trip Advisor Syndrome’.

Have we not at some point been influenced by ‘guest comments’ when choosing a hotel? I know I certainly have.

When we search for information, we are in effect, looking for someone to trust, someone to advise us correctly about making our decision to buy.

It is therefore important that when we market our businesses using content, that we firstly use it to gain ‘trust’ before anything else.

To do this, we have to give out advice and show that we are happy to help others, without ANY suggestion that we want something in return.

This can be done particularly well, by keeping the amount we say, to a minimum.

The phrase ‘less is more’ is very relevant in this situation.

To make a small, but valuable comment about a critical issue affecting a prospective customer, can really enhance your reputation.

It also gives your prospective customer real confidence in you and a positive impression of your ability.

In summary, my advice to you…

Keep it short and sweet and focus on the people you wish to meet!

David Lomas
M3 Media Publishing

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