What a great name, and a great way of catching our attention.
Named ‘Hummingbird’ because it deals with both ‘speed’ and ‘precision’, it was introduced around the beginning of September and its’ intention is that it will improve the relevance of Google’s search results – particularly for longer, multi-word queries.
Nowadays, consumers, whether they are in business or domestic consumers, behave differently. We all as consumers, have so much more confidence in Google as a search engine that we trust to get accurate results.
This is what Google want – To find, as accurately as possible, the exact information for which you are searching.
This leads people to enter much more complex search queries into the Google website.
So rather than searching for car servicing, the customer now may request something far more specific to their particular needs, like ‘Mercedes recommended oil brand CL500’ – effectively asking for exactly what they want to know about.
This means that your business has to work to attract a much more targeted customer, by using what we call ‘long-tail keywords’.
It is all getting a bit complicated but the end result, in my opinion, is that hummingbird will help you cut through wasted enquiries and find the customers that you can really want to help.
Read my full article here at LetsTalkSocialMedia.co.uk