SEO | M3 Publishing

31Jan

Content: How Can You Convert it into Business?

Content is a serious marketing tool that can generate considerable sales results. It is not a luxury or an add-on to your core business if, or when, you have the time or resources for it.

Content adds substance to a business’ online – and offline – presence and does so in such a way that it attracts interest. It engages and, ultimately, helps to convert people into qualified prospects.

Attraction and Retention

SEO can get you ranked higher on search engines and it can encourage clicks onto your web pages. Once you have attracted your audience to you, does your content keep them interested so that they don’t simply move onto something else? Online attention spans are notoriously short.

Content works strategically. It enables you to allow people find you online and, once they have found you, to want to find out more about you. This provides you with opportunities to engage with those prospects.

M3 Media Publishing’s methodology is to combine high quality, powerful, content with psychological insight and the use of social media and other channels to distribute it, to attract customers

The essence of great content is storytelling. This can make your brand and your business stand out from the competition, while exploring the kinds of issues and problems your customers have.

M3 Media Publishing’s sector-specific, authoritative, digital magazines publish stories that highlight business leaders’ expertise and creates powerful third party recommendations.

The Legacy of Successful Content

Peter Knight, is an expert property consultant, with Knight Morris. He explains how the M3’s approach has helped his business.

“I wanted an innovative, creative and cost-effective way to raise my company profile,” he explains. “The results of my strategically-placed articles, in M3’s digital magazines, have exceeded my expectations.”

“M3 Media Publishing’s articles, coupled with engagement, offers an excellent return on investment. One piece of business per year is all it has taken for us to surpass our spend with them”

Peter Knight, Lead Building Surveying Partner at Knight Morris

“The original content has allowed readers to explore issues that affect them and seek out my professional help and advice,” concludes Peter.

To discover how content can generate business for you, please call 0161 922 8571 or visit m3publishing.co.uk.

24Jan

By David LomasIn Internet and Digital

The Importance of Being Found on Google

Whenever working with new clients, I am occasionally asked why it is so important to be found on page one of Google. Actually, the answer to that is pretty straightforward, because the purpose of Search Engine Optimisation (SEO) is to increase traffic to your site.

Statistics show that web searchers are most likely to click on the first few entries on page one first and rarely do they ever go too far beyond page two, at all.

This is especially pertinent to the world’s most popular search engine – Google. The logic behind this practice is that people tend to trust (and click on) the top results in Google. This results in more visitors for the pages that are fortunate enough to reach page one for a given keyword, term, or phrase.

Aside from the obvious benefit of increased traffic, here are three more advantages that come with being found on page one in Google:

1. Enhanced Brand Recognition

As more pages on your site reach the first page in Google, web surfers will begin to become familiar with your site name and brand. This in turn helps you create a more authoritative and diverse web presence.

2. Increasing Content Authority

When one of your pages ranks on the first page in Google, that page is more likely to be seen as trustworthy and authoritative by its readers. Therefore, not only will the page receive more visitors, but each visitor will be more receptive to the page’s content as well.

3. Higher Site Value

If you ever decide to sell your website in the future, or have it appraised, having many pages that rank on the first page in Google for popular keywords will undoubtedly increase the perceived value of the site, not only in the eyes of an appraiser but also from the perspective of a prospective buyer.

Finally, it is important to note that showing up on the first page of Google for your targeted keywords should be a goal to strive towards. Since 95% of initial clicks will come from the first page, that leaves only 5% of all clicks to be spread out amongst successive pages.

Few people are diligent enough to continue searching through more than the first page which means that unless you rank highly enough to be within the coveted top few listings, chances are your site will remain obscure.

Are you trying to build brand and grow a lucrative business?

My advice is to first rank highly with Google and the rest will follow.

David Lomas
M3 Media Publishing

13Oct

By David LomasIn Content Marketing, Internet and Digital

What do you know about ‘Hummingbird’ and how it affects you?

Google recently implemented their latest and most powerful search algorithm, ‘Hummingbird’.

What a great name, and a great way of catching our attention.

Named ‘Hummingbird’ because it deals with both ‘speed’ and ‘precision’, it was introduced around the beginning of September and its’ intention is that it will improve the relevance of Google’s search results – particularly for longer, multi-word queries.

Nowadays, consumers, whether they are in business or domestic consumers, behave differently. We all as consumers, have so much more confidence in Google as a search engine that we trust to get accurate results.

This is what Google want – To find, as accurately as possible, the exact information for which you are searching.

This leads people to enter much more complex search queries into the Google website.

So rather than searching for car servicing, the customer now may request something far more specific to their particular needs, like ‘Mercedes recommended oil brand CL500’ – effectively asking for exactly what they want to know about.

This means that your business has to work to attract a much more targeted customer, by using what we call ‘long-tail keywords’.

It is all getting a bit complicated but the end result, in my opinion, is that hummingbird will help you cut through wasted enquiries and find the customers that you can really want to help.

Read my full article here at LetsTalkSocialMedia.co.uk

David Lomas