Author : David Lomas

M3 Publishing > Articles by: David Lomas
Connections event at Pareto proves successful

Connections event at Pareto proves successful

M3 Media Publishing run networking for directors at Pareto Law Tuesday 14th January welcomed over 40 guests to the latest M3 Connections Event, held in partnership with Pareto at their Head Office in Wilmslow.

These regular events are designed to bring together business leaders from across the North West to promote the exchange of business contacts and referrals.

Guest speaker was Andrew Thorp, who is the co-founder of Manchester-based Mojo Your Business. Andrew held an interactive workshop, delivering insights on ‘Creating a Connected Business’.

Showing how we can all use story-telling as a tool for building rapport and for engaging employees, Andrew explored the power and impact of combining the macro, or bigger picture, with the micro, or more specific details of each story.

The highly engaging presentation saw attendees then work in individual groups to come up with their own suggestions for stories, before a number of them shared theirs with the room as a whole.

Introduced and concluded by David Lomas of M3 Media Publishing, the presentation also welcomed questions from delegates, promoting interaction and continuing discussion throughout.

The evening concluded with drinks and informal networking amongst attendees, hosted in Pareto’s lounge reception.

Pareto Marketing Director Paul Drew commented. “These events are a unique and valuable tool for local businesses to build a base of contacts in their region, with representatives attending from a range of industry backgrounds and organisations”.

David Lomas added “We were extremely pleased with the whole event and the reaction from so many of the attendees, who commented on how many valuable connections they made on the night. We look forward to our next event here at Pareto on March 11th”

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M3 event partnership proves good for Pareto

M3 event partnership proves good for Pareto

m3eventcharlotte&karenThe 12th of November recently saw Pareto Law partner media publishing experts M3 Publishing to deliver their bespoke ‘Connections’ event, held at the Pareto head office in Wilmslow.

A presentation from Senior Sales Training Consultant Steve Lowndes, from Pareto, focused upon the importance of sales training and development in business.

Steve outlined the Pareto offering as the Uk’s foremost and leading Graduate sales recruitment and training operation.

Two other presenters contributed to what was a vibrant evening, with some fascinating discussions taking place afterwards over the refreshments.

This joint venture drew business leaders from 23 different organisations across the Greater Manchester area for an evening of presentations, discussion and networking with great success.

Would you like an invite to one of our Connections events for directors and business owners?

If you are a business owner or director and you would like to meet like-minded entrepreneurs at one of our other invitation-only events in either Manchester, Preston or Liverpool, held in conjunction with Baker Tilly, please contact

To see a more extensive report and photographs from the Pareto Connections event on their own website, please CLICK HERE

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What do you know about ‘Hummingbird’ and how it affects you?

What do you know about ‘Hummingbird’ and how it affects you?

algorithm from Google reads your contentGoogle recently implemented their latest and most powerful search algorithm, ‘Hummingbird’.

What a great name, and a great way of catching our attention.

Named ‘Hummingbird’ because it deals with both ‘speed’ and ‘precision’, it was introduced around the beginning of September and its’ intention is that it will improve the relevance of Google’s search results – particularly for longer, multi-word queries.

Nowadays, consumers, whether they are in business or domestic consumers, behave differently. We all as consumers, have so much more confidence in Google as a search engine that we trust to get accurate results.

This is what Google want – To find, as accurately as possible, the exact information for which you are searching.

This leads people to enter much more complex search queries into the Google website.

So rather than searching for car servicing, the customer now may request something far more specific to their particular needs, like ‘Mercedes recommended oil brand CL500’ – effectively asking for exactly what they want to know about.

This means that your business has to work to attract a much more targeted customer, by using what we call ‘long-tail keywords’.

It is all getting a bit complicated but the end result, in my opinion, is that hummingbird will help you cut through wasted enquiries and find the customers that you can really want to help.

Read my full article here at

David Lomas

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Social Media Success Story – Jonathan Cornes from JC Associates – Building Surveyors

Social Media Success Story – Jonathan Cornes from JC Associates – Building Surveyors

socialmediaapprovedby Jonathan Cornes, Surveyor

I posted on twitter a couple of days ago, asking if anybody knew a land surveyor to do an urgent job in the Stoke on Trent area.

Within 5 minutes I had three responses; one of which referred me to a land surveying company called Blueplan in Derby.

I called them straight away, they knew I had enquired about them and acknowledged me as an existing customer.

I thought that was brilliant, and I aim to be just as efficient!

I sent them the details for the job. They sent me a quote within 15 minutes and I issued the instruction 15 minutes later!!!

Social Media working at its’ best.

Jonathan Cornes has been a contributor to Property Aspects Magazine. Find him at

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Twitter – Are you abiding by the rules?

Twitter – Are you abiding by the rules?

twitter_bird_with_signSince the rise of Twitter, new rules have had to be ‘drawn up’ on etiquette and proper usage, especially when it comes to business.

It’s not just about what you post, but also how you present your business through this powerful social medium.

Behaviour has always been the most powerful element of communication, yet few people understand this in sufficient detail.

It is not just about who you interact with, but about HOW you interact with them.

You need to ensure that not only is your twitter account visible, but that your own personality and behaviour is carefully managed.

This is vital nowadays as so many people can now see the way you interact with others via social media and well-used internet business forums like Linkedin.

It is so important how you are perceived by your chosen audience.

Twitter is a valuable place to communicate with others and if you are clever, to search for a find your target audience.

But there is a certain code of behaviour on twitter that it would be prudent to follow.

Especially if you want to win friends and influence people. The title of a book I read some 30 years ago, I seem to remember.

Your tweets or conversations should feel more personal, than the comments that you might post on your Linkedin profile.

This is much more effective and acceptable than pushing out a post that seems more like a marketing message.

I always used to say ‘Treat twitter as if you are at a cocktail party’ – By that I mean: introduce yourself, start a conversation with an engaging question and get to know a little about the people you meet.

If you stick to this principle, you won’t go far wrong.

Want to Become a Twitter Expert – Here are some tips to help you

  • Follow your customers,  your suppliers and your competitors’ followers
  • Find prominent people in your sector and connect them to your network
  • Decide carefully who to follow and don’t automatically follow everyone who follows you
  • Use keywords to search with and find valuable and active connections.
  • Once you identify the right people, look at whom they are following and who is following them as your potential pool of people you can tap into.
  • Update your profile picture and twitter background to show your brand
  • Explain to people how you help them
  • Twitter is so much more than a sales marketing tool – it’s also good for recruitment – follow and engage with your next potential key salesman.

Success with Twitter is all about making sure your conversations are ‘engaging’, focused on others and not focused on you.

This open approach will help to engage with your followers and will eventually help them feel more integrated with you and your business.

David Lomas
08450 519374

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Social Media Success Story – Mike Potts, Echo Acoustics

Social Media Success Story – Mike Potts, Echo Acoustics

socialmediaapprovedby Mike Potts, Echo Acoustics

“When I started out freelancing, I promoted my impending move on LinkedIn, before I made ‘the leap’.

Through that communication, I managed to secure some work before I’d even left my previous company!

In the following year or so LinkedIn has proved to be a goldmine of contacts and leads. My business turnover doubled in year two with a 50% turnover increase in year three and it is continuing to grow.

Linkedin is great, but it has to be used intelligently and followed up with personal contact.

People are more likely to employ or recommend you if they’ve actually met you and ideally, got to like you as well.

I mainly get my stories and content pushed out through now Property Aspects Magazine using Linkedin and Twitter.

Through this, I’ve attracted calls from complete strangers who have found me from as far afield as the Middle East, based on the content created, the way I’ve written my biography and the keywords I have used in there”.

Mike Potts is a client of M3 Media Publishing and you can find him at

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How do you attract customers to your business?

How do you attract customers to your business?

audiencemenContent marketing can be an effective way to attract customers to your business as long as you follow the rules.

The quality of your content is important, as initially, it needs to help you ‘engage’ with your audience.

This needs to be done with a powerful headline before anything else.

The shorter the headline the better and try and get a word into it that catches the attention of your specific target audience.

“We are going to attract new customers”.

This has surely got to be the campaign slogan for any business, because if you do not attract customers you are potentially going backwards as a business and allowing your competitors an opportunity to step in and maybe overtake you.

Creating content to attract customers

Many business people tell me they have been offered poor quality content, by so-called SEO experts in the past and have then been told: “It is only for the search engines, it isn’t important”.

Well, take it from me, it damn well is!!

Never use crappy content, that is stuffed with keywords and from a factual point of view, is of little or no value at all.

Bad content will actually downgrade the page rank of your website!

Also, NEVER use duplicate content – it can have a serious effect on your wealth. As two major banks in the UK have recently experienced with what can only be a lack of good advice from their digital team.

Good stories about your business can become part of your ‘word of mouth’ marketing, because nowadays, as we all have access to social media, they can be ‘shared’ to many others, by whoever reads them.

But this is only likely to happen if your readers perceive what they read to be valuable.

Sharing content is so important nowadays.

Content marketing is not just filling articles with keywords and putting them on your website.

The key is producing ‘engaging’ content which is necessary when attracting customers. The second thing is to work at getting it ‘shared’ by others.

That is what the search engines really want to see, as it is one of the important ways that they actually measure the popularity and value of your website.

So, ensure that you provide relevant, useful and focused information for your readers or prospective customers, and they are more likely to read it, pass it around their social connections and then hopefully, come back for more!

If you want to learn how to tie in your social media activity to an effective content marketing strategy, please talk to me!

David Lomas

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How Social Media can help the NW Property and Construction Sector

How Social Media can help the NW Property and Construction Sector

PropAspectstwittericonOur North West-focused Property Aspects Magazine is a digital publication that helps construction & Property related businesses in the Region to raise their profile in order to attract business.

It is used to publish and then distribute articles and PR-related stories across  the internet using social media.

We believe that many property and construction-related businesses are still set in a very traditional mindset – particularly when it comes to doing their marketing.

They may be missing some valuable opportunities.

They are, I am sure, surviving quite well without social media, but I do ask, How much more business would they have if they were embracing it?

One of our clients has been using the programme that we set him up with, alongside the content we create for him and his business in Property Aspects Magazine.

Only last month he told me that him and his new partner are sitting on over £1 million of quoted business which they have received as a result of our programme.

I was pleased and quite pleasantly shocked at the same time.

If any business is operating within the property and construction sector and looking to attract more customers and connections, they should consider looking into our unique social media programme.

Property Aspects Magazine – How does it help businesses in the Property and Construction sector?

The success of Property Aspects Magazine hinges on unique, well-written content that is produced for your business and which is focused on the particular target audience that you wish to reach.

The magazine is built in a way that these articles can be distributed very effectively to literally thousand of well-targeted and relevant businesses each month.  Enabling you to not only raise awareness of your business and services but also boosts your individual profile within your chosen social media forums.

Running alongside this magazine we run a series of events which are set up to strategically place you in front of our other business partners and prospects.

Effectively, a very clever social media programme, that could help you generate quality business leads.

For an explanation about how we work, please contact David Lomas on 08450 519374

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Do you know what is meant by ‘attraction marketing’?

Do you know what is meant by ‘attraction marketing’?

Attraction-MarketingNowadays, as customers, we have access to an incredible amount of information online.

We are able to check out, in advance of our buying decision, any products and services that we might need. This also includes those products that we are offered through commercial marketing channels and, of course, any services that we may have been offered via sales or business development people.

In the past, we may have automatically agreed to a sales meeting in order to discuss and evaluate a product or service.

Then of course we may end up being sold to!

We now have a choice…

Many of us now tend to go and research the products that we are considering buying. We now have such easy access to the Internet and this provides us all with the ability to evaluate our impending purchase in advance.

More importantly, we now want to see what other people are saying about the businesses that we are looking to deal with – I call it ‘Trip Advisor Syndrome’.

Have we not at some point been influenced by ‘guest comments’ when choosing a hotel? I know I certainly have.

When we search for information, we are in effect, looking for someone to trust, someone to advise us correctly about making our decision to buy.

It is therefore important that when we market our businesses using content, that we firstly use it to gain ‘trust’ before anything else.

To do this, we have to give out advice and show that we are happy to help others, without ANY suggestion that we want something in return.

This can be done particularly well, by keeping the amount we say, to a minimum.

The phrase ‘less is more’ is very relevant in this situation.

To make a small, but valuable comment about a critical issue affecting a prospective customer, can really enhance your reputation.

It also gives your prospective customer real confidence in you and a positive impression of your ability.

In summary, my advice to you…

Keep it short and sweet and focus on the people you wish to meet!

David Lomas
M3 Media Publishing

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Why could some people fail at content marketing?

Why could some people fail at content marketing?

Content MarketingContent marketing has become one of the latest buzzwords on the Internet over the last couple of years.

By now, most people do realise that good quality ‘content’ is fundamental to your marketing success.

Whether you are advertising your business, speaking at an event, presenting your offering at an exhibition or maybe getting your message out via social media, then you will need to create some sort of written, audio or visual content that you can use to attract your target audience.

What is ‘content marketing’ exactly?

Content marketing can be simply described as ‘Getting the relevant information to your chosen prospect, or customer at the right time’.

We have actually used this description to describe marketing for many years. The difference is that nowadays, in today’s ‘attraction marketing’ environment we have to alter the way we write and ‘present’ our content.

Most people fail at content marketing by pushing a sales message at their audience

We must no longer push out our sales message to people. We actually need to attract them to our expertise first, in order to gain their trust.

This means that the style of content and the value of the content we all produce, must be ‘attractive’ to our prospective customer. Then we have a much better chance of moving closer to a sale.

We must now show that we have some expertise in our customer’s sector, as well as just our own.

In this digital age  where many of us adopt a sort of ‘trip advisor syndrome’, it is vitally important that we get others to actually talk about us, in a positive way.

Within the articles we publish via our portfolio of magazines, we are able to position people as ‘knowledgeable’ and more importantly, influential in their chosen sector.

Isn’t one powerful statement from a credible source, endorsing someone’s abilities, far more effective than a person who is continually pushing out a sales message promoting all the services they can provide?

I believe so.

What is the key to producing good content?

The key to creating effective content is to ensure it engages with your specific target audience and offers them an insight into how you have helped others in their situation.

It is important to show that you understand your prospects business sector and the specific issues that they face.

David Lomas
M3 Media Publishing

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