To some, this may sound like a rather rude headline. It is not meant to be.
It is actually meant to catch your attention and enable us to tell you about a subtle but important change from our friends at Google.
A recent statement from them about it’s ‘mobile first index‘ will soon start to have an impact on those businesses that are not keeping up with technology.
It is predicted that by the end of 2017, three quarters of all internet searches will be performed on a mobile device. This is why Google is changing the way it assesses websites – by keeping results not only relevant to the subject of the search, but to the actual device being used.
This means that any business that has not optimised or made their website more readable on a mobile device, is going to suffer when it comes to website results by becoming effectively hard to find or “lost” in the world of the web.
This statement from Google is what changes the situation for the, shall we say, old-fashioned websites – and there are plenty of them out there.
The critical phrase from Google reads:
“Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site”
This set of algorithms will be referred to as their ‘Mobile First Index‘.
Businesses that are still displaying an out-of-date website MUST now change the way they look at website optimisation.
Going forward, they should also consider the ‘content‘ aspect of their website and the way it is set out for prospective visitors. These factors are equally important for both driving visitors and holding their attention on your web pages.
If you wish to stay out of the web wilderness, please call M3 Media Publishing on 0161 922 8571 or visit m3publishing.co.uk.