Tag : trust strategy

M3 Publishing > trust strategy
16Nov
how are you building trust with othersAre you building trust with your audience?

Are you building trust with your audience?

One of the most important aspects of marketing is building trust with your audience. Without wishing to gain trust, there really is no reason to go any further with a marketing campaign – because who would buy from you?

So why would you want to waste money on marketing your products or services if your prospective customers don’t believe you can deliver?

In all the years that I have been developing content marketing campaigns for clients, I have found that nothing is as effective and important as developing a sense of trust in what their businesses have to offer.

Today’s consumer is much more aware of who they choose to deal with. They are wary of buying from unknown brands because they have learned the hard way that not all companies and products always do what they say they can.

Establishing a reputation with your content

Yes, we can get traffic to your website with catchy headlines and with well-written content but I also know that this is not enough to convert today’s consumer. In order to buy from you, I know that prospective customers need to believe that you are a reputable business, have a strong sense of ethics and provide products or services that are exactly what you say they are.

With online marketing, this takes a lot of work because they cannot see you, hear your voice or get non-verbal messages when communicating with you. I believe that if you give them something of substance, something they can learn from, then you can quickly establish yourself as a person of authority and that is someone they can trust.

Website Content must Resonate with Readers

This influences the type of content and messages that you should include on your website. It needs to go deeper into the minds of your visitor and resonate with them. This is of much more value to your web visitor than merely talking about your products or services.

I suggest you write about how you would address certain issues or problems they might be having and then illustrate how you helped one of your customers solve that particular issue. Once you ‘prove’ that you know what you are talking about and can offer them rock solid proof that you have helped others, they will begin to understand that you can do what you say you can.

If you can create a sense of trust in the fact that you know what you are talking about, I believe those visitors to your site will begin to trust in you. Remember, trust is the ultimate motivator for today’s buyer so that is what you need to focus on. If they trust you, they will decide to buy from you.

It’s really that simple.

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23Jun
content marketing expert David Lomas of M3 Media PublishingM3 Connections Event reveals the Value of Trust

M3 Connections Event reveals the Value of Trust

The Value of Trust was the subject on everybody’s lips last night at the latest M3 Connections event, which was held in Spinningfield, Manchester at the offices of RBS – soon to be named Williams & Glyn.

This well-attended event for Directors and business owners was packed with tips and insights on how to value, create and promote ‘Trust’ with your prospects and customers.

A superb presentation from David Lomas on the value of trust and  a workshop which helped to find stories from the audience,  gave insights into the world of content marketing and social media. His talk provided some real in-depth knowledge on how to formulate your ‘Trust Strategy’ in order to influence your prospective customers in advance of your sales approach.

The event was actually broadcast live to the rest of the world using Periscope – an App which connects to your twitter audience in real time. Emphasising the innovative approach that David and his team have to social marketing and communication.

The discussions between the 40+ business leaders in the room continued for long after David’s presentation finished and guests commented on the value of the information they had gained.

The venue, on the 7th floor at RBS Spinningfields, Manchester, overlooks the city centre and provides a wonderful backdrop for a relaxed yet vibrant atmosphere. Many attendees commented that they had made some valuable connections during the evening.
 
If you are director or business leader based in Manchester or the North West and would like to make quality connections at a future event, please call M3 Media Publishing on 08450 519374.

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