Tag : Mojo your business

M3 Publishing >
15Apr
headlinesHow Can Intriguing Headlines Help Your Stories Connect?

How Can Intriguing Headlines Help Your Stories Connect?

At our recent M3 Connections event, jointly hosted with RBS (Future Williams and Glyn), over 50 business leaders and directors discovered the real value of headlines. This invitation-only gathering, in Central Manchester, gave me the opportunity to talk about how to attract interest, through headlines that intrigue.

I spoke about how to engage an audience’s attention by using headlines that spark interest. I also explained the importance of headlines and how they are the key to engaging with an audience by attracting or even provoking them.

The object is to make readers want to read more. Treat them as people and not as prospects.  Give them something to think about, and don’t simply talk at them with facts.

Andrew Thorp, of MojoLife, fully complemented my talk with his follow-up session about the power and potency of storytelling. Andrew focused on how well-constructed stories can give an audience a sense of emotional investment in a particular subject or topic.

Everyone in this room is in the influencing business
Andrew Thorp, MojoLife

Andrew advised that turning dry case studies into stories with human interest was a valuable way of attracting and retaining people’s attention.

The talks were followed by a group workshop session where attendees shared stories, learned about shaping them to make them more dramatic; and then came up with dynamic headlines for them. This was a very practical way of putting the things, that Andrew and I had talked about, into practice.

RBS Relationship Director, Steve Taylor, commented on how the M3 Connections events have real value for making business connections. “These events combine valuable insights with supportive connecting and a proper exchange of views that can really spark inspiration for all involved”.

David Lomas
CEO, M3 Media Publishing

 

If you are director or business leader based in Manchester or the North West and would like to make quality connections at a future event, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch with you.

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30Sep
m3 / RBS connections events for business owners and directorsRBS – A Bank with a Solid Customer Focus

RBS – A Bank with a Solid Customer Focus

RBS Group (future Williams & Glyn) Corporate Banking in Spinningfields, Manchester recently hosted another successful Connections event for their business customers.

These evening events are designed with their customers in mind, as they provide a great opportunity for Directors and business leaders to make some really valuable connections.

The main focus at the event was a business growth workshop, presented jointly by Andrew Thorp of Mojo Your Business and David Lomas who heads up M3 Media Publishing.

These two experienced speakers engaged the audience with ideas for using stories to improve your marketing. David highlighted how powerful the right sort of content can be to a business. A couple of very amusing stories from attendees, were heard during the workshop session.

David, who heads up M3 Media Publishing also spoke about the way the RBS (future Williams & Glyn) team were doing a superb job in creating business opportunities for their customers.

He commented: “Rob Taylor and his team do a great job hosting this event in Manchester. In my opinion, there is nothing more valuable to a business owner than to be put face-to-face with a prospective customer. When that meeting comes through an introduction from RBS, it adds real value and credibility to that connection”.

Rob Taylor, Client Services Director at RBS added: “We felt the event was a great success. The overriding value gained by attendees was the information gleaned from the workshop and the calibre of the guests that attended, and their willingness to engage in credible business discussion.

 

Are you a director or business owner who would like to come along to a future Connections Event and meet other successful business leaders and directors? If so, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch.

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