At our recent M3 Connections event, jointly hosted with RBS (Future Williams and Glyn), over 50 business leaders and directors discovered the real value of headlines. This invitation-only gathering, in Central Manchester, gave me the opportunity to talk about how to attract interest, through headlines that intrigue.
I spoke about how to engage an audience’s attention by using headlines that spark interest. I also explained the importance of headlines and how they are the key to engaging with an audience by attracting or even provoking them.
The object is to make readers want to read more. Treat them as people and not as prospects. Give them something to think about, and don’t simply talk at them with facts.
Andrew Thorp, of MojoLife, fully complemented my talk with his follow-up session about the power and potency of storytelling. Andrew focused on how well-constructed stories can give an audience a sense of emotional investment in a particular subject or topic.
“Everyone in this room is in the influencing business”
Andrew Thorp, MojoLife
Andrew advised that turning dry case studies into stories with human interest was a valuable way of attracting and retaining people’s attention.
The talks were followed by a group workshop session where attendees shared stories, learned about shaping them to make them more dramatic; and then came up with dynamic headlines for them. This was a very practical way of putting the things, that Andrew and I had talked about, into practice.
RBS Relationship Director, Steve Taylor, commented on how the M3 Connections events have real value for making business connections. “These events combine valuable insights with supportive connecting and a proper exchange of views that can really spark inspiration for all involved”.
CEO, M3 Media Publishing
If you are director or business leader based in Manchester or the North West and would like to make quality connections at a future event, please call M3 Media Publishing on 08450 519374.
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