In turbulent times, many businesses naturally respond by cutting back on their marketing budgets. Why could this be a damaging move?Read More
Growing business should always be a painful process.If it was too easy, then everyone would be doing it and that wouldn’t work out very well at all.
I think to be successful, we expect to suffer in some way, but some of use actually enjoy this pain, especially when it’s not our own…
The simple question ‘why?’ will no doubt produce a varied selection of answers.
As business owners, we can’t be expert at everything, and if the truth be known, we probably don’t all want to be.
A technician who needs to promote his business may wish he had better sales ability, but really, deep down, he’s probably happier working with his equipment and his calculations, than standing in front of an audience presenting his products or motivating his sales team.
Bill Gates, who founded Microsoft is one example of someone with technical and organisational talents. He understood about technology but needed someone to help him grow. He will have quickly identified this as an area in which he would struggle and took on the right people to handle the challenge.
He effectively recognised where his pain would be and dealt with it, before it affected his growth plans. He not only recognised the need to act fast but dealt with the issue in advance. That is the sign of a great thinker.
In essence, their pain comes when trying to market their business as their skill sets are stronger in the more fundamental areas of their business.
I come across many owners that can’t make a decision about marketing – This is understandable, because they don’t always have expertise in that area, and with so many options available nowadays, they can’t be expected to understand enough about every aspect of social media, marketing and communication.
A sensible business will turn to an expert to help them in certain areas where they are not as competent.
When it comes to moving your business forward through marketing, you need to be quick and decisive, or others will pass you by and you may end up playing ‘catch up’ with your competitors!
Marketing Success is in finding your customers’ pain.
A simple tip when compiling your marketing strategy, is to focus on the pain that your customers are feeling – and then focusing your efforts on questioning them about how it affects their business.
If you can then offer them a workable and measureable solution, you will get the maximum attention from your prospect.
In today’s ‘pull marketing’ world, this is a strategy that fits beautifully with the way that consumers behave.
Bill Gates again is the perfect example of the businessman who recognised the ‘pain’ that other businesses were suffering with data management and flexibility of access and he offered a solution for their problem.
…and I think it worked out OK for Bill.
So, if you want to be more effective in growing your business, let us show you how to use your customer’s pain to get you more business.
For Pain Relief, please contact M3 Media Publishing contact firstname.lastname@example.org