Tag : differentiation

M3 Publishing > differentiation
9Dec
marketing challenge pitchMarketing Challenge: Could You Become Pitch Perfect?

Marketing Challenge: Could You Become Pitch Perfect?

At our Marketing Challenge Breakfast events, we focus on real life marketing issues and use the actual problems that our attendees face as the basis for problem-solving discussions.

At our most recent event, held at The St James’s Club, in central Manchester, our guests had a lively, roundtable discussion looking at how to re-position an events and destination management company.

Why focus on one business’ issues?

Because, by looking at what kinds of issues are involved, and with the help of our marketing partners, we can help shed a light on various aspects of business and marketing strategies.

Making it real makes it more immediate, and accessible, for our attendees.

 

Our Marketing Challenge events are multi-faceted, not only looking at one business as a case study and discussing possible solutions, but also involving everyone attending looking at how they present their own business offering

 

Striking the Right Pitch

Another major aspect to the Marketing Challenge event is encouraging attendees to think differently about how they market themselves, and even what marketing means.

For example, what do you understand content marketing to mean?  Is it restricted to material you publish or broadcast online or in print, or can it encompass your own, personal business interactions?

What about when you pitch yourself to others? How can you stand out from the crowd?

Our answer: storytelling.

 

We encourage attendees to look at different ways of talking about or introducing themselves and their business; to focus not on job titles, or overused ways of describing their service or product but using a story about the value they bring to their customers

 

What challenge did the customer face? What was the result of your help? How did this impact their business?

The idea is to boil this down to something very concise, little more than a strapline, that can hook listeners in.

When we ask our event guests to perfect their own individual story as a pitching device, we’re really asking them to create and draw on their own content, as a valuable, personal marketing resource.

 

Are You Pitch Perfect?

Our Marketing Challenge events focus on how both business and marketing strategies can work in real situations. It’s not cold and theoretical. Ultimately, it’s about people coming together to learn from each other.

If you want to attend a future Marketing Challenge event, please contact us.

Read more about our recent Marketing Challenge event by visiting Marketing Challenge Event Champions Differentiation

Read More
31Oct
differentiationWhat is the Lasting Impact of Differentiation?

What is the Lasting Impact of Differentiation?

Differentiation can give your business a competitive advantage with prospects and customers, but only if you choose the right kind of differentiation and you have the right marketing strategy to achieve it.

For many companies, their focus is on making minor adjustments to products to try and differentiate them in the marketplace. This is very much a “new and improved” approach.

However, it is unlikely to yield lasting results.  In fact it can become a one-hit wonder, and end up negatively impacting how target audiences perceive your brand.

There is a way to look at differentiation differently and to use dynamic content to turn it into something with lasting impact.

 

Raising Awareness and Changing Perceptions

If you tell your story powerfully and differently enough, it can help to attract your target audience while building your credibility.

This is differentiation through strategic positioning, using content marketing as the means to achieve this.

 

Good quality, properly targeted content has the potential to engage and connect with audiences and help build and shape a brand’s personality

 

This is likely to have a more lasting impact than individual product differentiation because it is about your entire brand and what it represents to your audience.

What does this involve?  It means shaping narratives that are appropriate to your target audience, and that identify with their issues, needs, fears and pain points.

 

It is crucial to creating powerful story arcs that emphasise your expertise while focusing on what your audience wants to know

 

It is a measured, consistent process of disseminating information about you, creating a positive impression of you that stays in the minds of your audience.  It is not a hard sales message, nor is it to do with publicising your achievements.

What will differentiate you is depth. The more your audience feels it knows you, the more it will feel it can trust you, and, ultimately, buy from you.

 

What Could Differentiation Mean For YOU?

M3 Media Publishing hosted one of their regular, dynamic breakfast workshops in Central Manchester, which explored how differentiation can help your business to thrive.

For more information about these events, or to book your place, please watch the video below or click here.

Read More