David Lomas

30Sep

m3 / RBS connections events for business owners and directors

RBS – A Bank with a Solid Customer Focus

RBS Group (future Williams & Glyn) Corporate Banking in Spinningfields, Manchester recently hosted another successful Connections event for their business customers.

These evening events are designed with their customers in mind, as they provide a great opportunity for Directors and business leaders to make some really valuable connections.

The main focus at the event was a business growth workshop, presented jointly by Andrew Thorp of and David Lomas who heads up M3 Media Publishing.

These two experienced speakers engaged the audience with ideas for using stories to improve your marketing. David highlighted how powerful the right sort of content can be to a business. A couple of very amusing stories from attendees, were heard during the workshop session.

David, who heads up M3 Media Publishing also spoke about the way the RBS (future Williams & Glyn) team were doing a superb job in creating business opportunities for their customers.

He commented: ” and his team do a great job hosting this event in Manchester. In my opinion, there is nothing more valuable to a business owner than to be put face-to-face with a prospective customer. When that meeting comes through an introduction from RBS, it adds real value and credibility to that connection”.

, Client Services Director at RBS added: “We felt the event was a great success. The overriding value gained by attendees was the information gleaned from the workshop and the calibre of the guests that attended, and their willingness to engage in credible business discussion.

Are you a director or business owner who would like to come along to a future Connections Event and meet other successful business leaders and directors? If so, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch.

23Jun

content marketing expert David Lomas of M3 Media Publishing

By David LomasIn Marketing Strategy

M3 Connections Event reveals the Value of Trust

The Value of Trust was the subject on everybody’s lips last night at the latest M3 Connections event, which was held in Spinningfield, Manchester at the offices of RBS – soon to be named Williams & Glyn.

This well-attended event for Directors and business owners was packed with tips and insights on how to value, create and promote ‘Trust’ with your prospects and customers.

A superb presentation from David Lomas on the value of trust and a workshop which helped to find stories from the audience, gave insights into the world of content marketing and social media. His talk provided some real in-depth knowledge on how to formulate your ‘Trust Strategy’ in order to influence your prospective customers in advance of your sales approach.

The event was actually broadcast live to the rest of the world using Periscope – an App which connects to your twitter audience in real time. Emphasising the innovative approach that David and his team have to social marketing and communication.

The discussions between the 40+ business leaders in the room continued for long after David’s presentation finished and guests commented on the value of the information they had gained.

The venue, on the 7th floor at RBS Spinningfields, Manchester, overlooks the city centre and provides a wonderful backdrop for a relaxed yet vibrant atmosphere. Many attendees commented that they had made some valuable connections during the evening.

If you are director or business leader based in Manchester or the North West and would like to make quality connections at a future event, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch with you.

24Mar

By David LomasIn Content Marketing

Business event finds ‘trust’ vital to prospects

The recent M3 Connections business event hosted by RBS Group Corporate Banking in Spinningfields Manchester was a great success.

With a few dozen selected business leaders participating in a business growth-related workshop, the room buzzed with a really positive chatter.

Speaker Garry Samuels conducted the workshop at this invitation-only business event, on behalf of David Lomas, who heads up the team at M3 Media Publishing and did a superb job.

The overriding value gained from the room was how important it is to create trust when prospecting.

Many of the guests wanted to understand how to do this in advance of a meeting with a prospective customer.

As specialists in the field of customer acquisition, M3 Media Publishing do have considerable experience on the subject.

David Lomas commented: “With so many people wanting the answer to this question, I have decided to cover the issue in our next workshops at our next two events.

If you are director or business leader based in Manchester or the North West and would like to attend a future event, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch with you.

27Jan

article marketing can help drive visits to your website

By David LomasIn Content Marketing

How can articles generate business for you?

Articles on their own, may not be enough to generate business for you.

The articles need to sit as part of the route that your prospective customer can choose to follow, that will eventually lead to your front door.

I refer to this route as the ‘customer corridor’ and your articles will work better when they form part of this route.

Very simply, you need to create a number of simple steps for your prospects to take to reach you.
If at each point, your prospect is given some idea that you can still be helpful to him, then the next step is for you to offer them another piece of valuable information.

Thus drawing the customer closer to you.

Think of this as if you were laying a trail of breadcrumbs for them to follow.

The final document should contain a little more ‘in-depth’ information for the reader, which follows the theme of your initial article. Thus retaining the focus of your prospective customer on whatever caught his attention in the first place.

This ‘teaser’ document, as I sometimes call it, should contain information that your reader really wants to see and it should ideally be placed within your website – and hidden from view.

This, critically, will then allow you to offer this information to your reader, in exchange for his email address.

Thereby completing the customers’ ‘route’ to your door and more importantly, providing you with a method of measuring and converting your reader into a partly-qualified prospect.

For help with writing articles that generate business, please contact me via: david @m3publishing.co.uk

David Lomas

17Feb

By David LomasIn Marketing Strategy

Connections event at Pareto proves successful

Tuesday 14th January welcomed over 40 guests to the latest M3 Connections Event, held in partnership with Pareto at their Head Office in Wilmslow.

These regular events are designed to bring together business leaders from across the North West to promote the exchange of business contacts and referrals.

Guest speaker was Andrew Thorp, who is the co-founder of Manchester-based Mojo Your Business. Andrew held an interactive workshop, delivering insights on ‘Creating a Connected Business’.

Showing how we can all use story-telling as a tool for building rapport and for engaging employees, Andrew explored the power and impact of combining the macro, or bigger picture, with the micro, or more specific details of each story.

The highly engaging presentation saw attendees then work in individual groups to come up with their own suggestions for stories, before a number of them shared theirs with the room as a whole.

Introduced and concluded by David Lomas of M3 Media Publishing, the presentation also welcomed questions from delegates, promoting interaction and continuing discussion throughout.

The evening concluded with drinks and informal networking amongst attendees, hosted in Pareto’s lounge reception.

Pareto Marketing Director Paul Drew commented. “These events are a unique and valuable tool for local businesses to build a base of contacts in their region, with representatives attending from a range of industry backgrounds and organisations”.

David Lomas added “We were extremely pleased with the whole event and the reaction from so many of the attendees, who commented on how many valuable connections they made on the night. We look forward to our next event here at Pareto on March 11th”

9Oct

By David LomasIn Internet and Digital

Twitter – Are you abiding by the rules?

Since the rise of Twitter, new rules have had to be ‘drawn up’ on etiquette and proper usage, especially when it comes to business.

It’s not just about what you post, but also how you present your business through this powerful social medium.

Behaviour has always been the most powerful element of communication, yet few people understand this in sufficient detail.

It is not just about who you interact with, but about HOW you interact with them.

You need to ensure that not only is your twitter account visible, but that your own personality and behaviour is carefully managed.

This is vital nowadays as so many people can now see the way you interact with others via social media and well-used internet business forums like Linkedin.

It is so important how you are perceived by your chosen audience.

Twitter is a valuable place to communicate with others and if you are clever, to search for a find your target audience.

But there is a certain code of behaviour on twitter that it would be prudent to follow.

Especially if you want to win friends and influence people. The title of a book I read some 30 years ago, I seem to remember.

Your tweets or conversations should feel more personal, than the comments that you might post on your Linkedin profile.

This is much more effective and acceptable than pushing out a post that seems more like a marketing message.

I always used to say ‘Treat twitter as if you are at a cocktail party’ – By that I mean: introduce yourself, start a conversation with an engaging question and get to know a little about the people you meet.

If you stick to this principle, you won’t go far wrong.

Want to Become a Twitter Expert – Here are some tips to help you

Follow your customers, your suppliers and your competitors’ followers
Find prominent people in your sector and connect them to your network
Decide carefully who to follow and don’t automatically follow everyone who follows you

Use keywords to search with search.twitter.com and find valuable and active connections.
Once you identify the right people, look at whom they are following and who is following them as your potential pool of people you can tap into.
Update your profile picture and twitter background to show your brand
Explain to people how you help them
Twitter is so much more than a sales marketing tool – it’s also good for recruitment – follow and engage with your next potential key salesman.

Success with Twitter is all about making sure your conversations are ‘engaging’, focused on others and not focused on you.

This open approach will help to engage with your followers and will eventually help them feel more integrated with you and your business.

David Lomas
08450 519374

29Sep

By David LomasIn Internet and Digital

How Social Media can help the NW Property and Construction Sector

Our North West-focused Property Aspects Magazine is a digital publication that helps construction & Property related businesses in the Region to raise their profile in order to attract business.

It is used to publish and then distribute articles and PR-related stories across the internet using social media.

We believe that many property and construction-related businesses are still set in a very traditional mindset – particularly when it comes to doing their marketing.

They may be missing some valuable opportunities.

They are, I am sure, surviving quite well without social media, but I do ask, How much more business would they have if they were embracing it?

One of our clients has been using the programme that we set him up with, alongside the content we create for him and his business in Property Aspects Magazine.

Only last month he told me that him and his new partner are sitting on over £1 million of quoted business which they have received as a result of our programme.

I was pleased and quite pleasantly shocked at the same time.

If any business is operating within the property and construction sector and looking to attract more customers and connections, they should consider looking into our unique social media programme.

Property Aspects Magazine – How does it help businesses in the Property and Construction sector?

The success of Property Aspects Magazine hinges on unique, well-written content that is produced for your business and which is focused on the particular target audience that you wish to reach.

The magazine is built in a way that these articles can be distributed very effectively to literally thousand of well-targeted and relevant businesses each month. Enabling you to not only raise awareness of your business and services but also boosts your individual profile within your chosen social media forums.

Running alongside this magazine we run a series of events which are set up to strategically place you in front of our other business partners and prospects.

Effectively, a very clever social media programme, that could help you generate quality business leads.

For an explanation about how we work, please contact David Lomas on 08450 519374

Tag : David Lomas

It is so important how you are perceived by your chosen audience.

Want to Become a Twitter Expert – Here are some tips to help you

Property Aspects Magazine – How does it help businesses in the Property and Construction sector?