The real power in marketing yourself and your business using content, is to have it written and published by someone with real credibility in your sector.
If your prospects and customers can get to read and even see you being asked for advice on issues relevant to them, it can create confidence in you and helps develop real trust. In part, the helps towards their perception of you being a thought leader.
Prospects and customers need to learn about you first, before they consider whether to conduct business with you. They then need to ‘like’ what they see or hear in order to trust you
It is actually your ‘behaviour’ that people are watching, even though many of us do not realise this.
More importantly, the last thing that they want to hear is a sales message from you. Instead, they want to hear and see your expertise.
They just want to hear solid advice and to see your ‘understanding of their business‘ and it will be much more powerful if it comes from an independent and credible source.
Within our portfolio of magazines, we are able to show your thoughts and your expertise with an assured confidence that sits comfortably with your audience.
It is the first step in attracting a customer – showing your expertise in their sector.
One of the most important issues for decision makers is that YOU understand THEIR business sector, not just your own
This is what you must convey to your prospects and customers in your content whether in your articles or on your website.
If you get some third party content, published and positioned elsewhere, in front of your chosen target audience
All that remains is to complete the route to setting up a conversation by using conversion techniques that helps to trigger a response from your target audience.