Tag : self isolation

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3Apr
business exhibitors affected by coronavirusCan Business Exhibitors Survive Through Worrying Times?

Can Business Exhibitors Survive Through Worrying Times?

The outbreak of the coronavirus (COVID-19) is creating a dramatic domino effect that’s affecting many aspects of people’s lives and businesses.

With people being urged to undertake social distancing and to self-isolate, many significant events and gatherings across all industries are being cancelled or postponed.

In fact, data intelligence company, PredictHQ, published figures indicating that concerns around COVID-19 led to a 500% surge of cancellations and postponements of significant events in February alone.

Whilst there’s certainly been losses for events companies, what is the key to exhibitors looking ahead and preparing for the future?

“While the government are trying to safeguard industry, taking a proactive approach is imperative for any company looking to insulate itself against the potential economic downturn that looms on the horizon,” suggests David Lomas, from M3 Media Publishing.

The Value of Re-Evaluation

In a 2018 report, the Center for Exhibition Industry Research (CEIR) found that most companies participating in B2B trade shows and exhibitions, allocate 40% of their marketing budget to such events.

This amount dwarfs the 8% that is spent on ‘general online marketing’.

“With such a contrast between the amounts invested in either sector, even a small adjustment between the two is likely to have a big impact on a company’s online presence,” suggests David.

“With events and personal, face-to-face meetings all but eradicated, it is crucial that businesses adopt or enhance their digital strategy for prospecting and engagement.

The Value of Digital

“Digital could be the best avenue for businesses to refocus their resources from exhibitions, trade shows and events,” says David.

“It is also a great opportunity for businesses to generally review their marketing strategies, gain a competitive edge, and ensure that every penny is being spent in the best possible way.”

“It is vital to maintain a sense of normality during these turbulent times, but anything you do to stay ahead of the curve will give you an edge over competitors that are slow to react”

David Lomas, M3 Media Publishing

Digital marketing also has some distinct advantages over other forms of communication.

“It allows you to reach people in their own homes, where it looks like many people will be forced to stay, and requires no physical interaction.”

“What’s more, is that it is easy to measure the return on investment.”

“Exhibitors have an understanding of how their actions drive success,” concludes David. “They now have an opportunity to really understand what digital marketing can do to alternatively help their company excel, either now – or in the future.”

Marketing Aspects Magazine appreciates David Lomas’ contribution.

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19Mar
marketing strategy - keep calm and carry onCould Marketing Guide You Through Turbulent Times?

Could Marketing Guide You Through Turbulent Times?

As the coronavirus (COVID-19) continues to spread across the UK, and the world, it is leaving a lot of people nervous about the future. The mantra continues to be to “keep calm, and carry on”.

For those of you with businesses, why is it important to keep a level head, focus on the future and ensure your business is in an appropriate position to ride out the storm?

Stormy Waters

The global economy has already taken a significant hit and there’s a good chance things will get worst before they get better.

Does this mean you should batten the hatches? Absolutely not.

Now is a great opportunity to take stock and consider your next move, while we hope for the best and prepare for the worst

One of the key areas that should be worth considering is your digital marketing strategy.

With personal face to face meetings all but eradicated, this is a chance to develop strategies to enable you to stay in front of your audience, many of whom are likely to have time on their hands through caring, social distancing and self-isolating.

One major benefit of strengthening your digital marketing activity is that it’s measurable.

Not many other forms of corporate communication can offer the same level of insights that digital marketing can

By bringing a sense of normality to your customers, clients, prospects and peers, not only could it give a competitive edge over others slower to react but also cement your position as a versatile, accessible thought leader navigating others through troubling times.

To discover more about adapting and strengthening your digital marketing options, please contact us.

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