At our Marketing Challenge Breakfast events, we focus on real life marketing issues and use the actual problems that our attendees face as the basis for problem-solving discussions.
At our most recent event, held at The St James’s Club, in central Manchester, our guests had a lively, roundtable discussion looking at how to re-position an events and destination management company.
Why focus on one business’ issues?
Because, by looking at what kinds of issues are involved, and with the help of our marketing partners, we can help shed a light on various aspects of business and marketing strategies.
Making it real makes it more immediate, and accessible, for our attendees.
Our Marketing Challenge events are multi-faceted, not only looking at one business as a case study and discussing possible solutions, but also involving everyone attending looking at how they present their own business offering
Striking the Right Pitch
Another major aspect to the Marketing Challenge event is encouraging attendees to think differently about how they market themselves, and even what marketing means.
For example, what do you understand content marketing to mean? Is it restricted to material you publish or broadcast online or in print, or can it encompass your own, personal business interactions?
What about when you pitch yourself to others? How can you stand out from the crowd?
Our answer: storytelling.
We encourage attendees to look at different ways of talking about or introducing themselves and their business; to focus not on job titles, or overused ways of describing their service or product but using a story about the value they bring to their customers
What challenge did the customer face? What was the result of your help? How did this impact their business?
The idea is to boil this down to something very concise, little more than a strapline, that can hook listeners in.
When we ask our event guests to perfect their own individual story as a pitching device, we’re really asking them to create and draw on their own content, as a valuable, personal marketing resource.
Are You Pitch Perfect?
Our Marketing Challenge events focus on how both business and marketing strategies can work in real situations. It’s not cold and theoretical. Ultimately, it’s about people coming together to learn from each other.
If you want to attend a future Marketing Challenge event, please contact us.
Read more about our recent Marketing Challenge event by visiting Marketing Challenge Event Champions Differentiation