Tag : Digital Marketing

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19Mar
marketing strategy - keep calm and carry onCould Marketing Guide You Through Turbulent Times?

Could Marketing Guide You Through Turbulent Times?

As the coronavirus (COVID-19) continues to spread across the UK, and the world, it is leaving a lot of people nervous about the future. The mantra continues to be to “keep calm, and carry on”.

For those of you with businesses, why is it important to keep a level head, focus on the future and ensure your business is in an appropriate position to ride out the storm?

Stormy Waters

The global economy has already taken a significant hit and there’s a good chance things will get worst before they get better.

Does this mean you should batten the hatches? Absolutely not.

Now is a great opportunity to take stock and consider your next move, while we hope for the best and prepare for the worst

One of the key areas that should be worth considering is your digital marketing strategy.

With personal face to face meetings all but eradicated, this is a chance to develop strategies to enable you to stay in front of your audience, many of whom are likely to have time on their hands through caring, social distancing and self-isolating.

One major benefit of strengthening your digital marketing activity is that it’s measurable.

Not many other forms of corporate communication can offer the same level of insights that digital marketing can

By bringing a sense of normality to your customers, clients, prospects and peers, not only could it give a competitive edge over others slower to react but also cement your position as a versatile, accessible thought leader navigating others through troubling times.

To discover more about adapting and strengthening your digital marketing options, please contact us.

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13Aug
public speaking - David Lomas M3 Media PublishingPublic Speaking: What is the Value in Facing your Audience?

Public Speaking: What is the Value in Facing your Audience?

Content marketing has great value, but much of the content we produce can only be effectively realised if you get the distribution right.

There is a wide choice of digital channels through which to distribute your message, but there is one key channel that predates the digital revolution and is one of the oldest means of communication.

This key channel is public speaking.

Facing your audience is a very powerful means of communication, and if you are capable of integrating it into your communications strategy, it can be really effective.

 

Putting a Face to the Name

Personalising your brand, and its’ values, is a desirable, if sometimes elusive goal. The idea is to engage with customers, to attract them. Networking is one way of doing this, but it can often lack focus, and you can be working against the competing noise of everyone else in the room.

 

Public speaking enables you to address an audience directly, with the express purpose of conveying your message to them, without relying on drinks and canapés as props. You are meeting everyone in the room, guaranteed, and you are giving yourself the opportunity to make a lasting impression on your audience

 

Strategically Speaking

Using yourself as a marketing tool by speaking in public should be seen as a strategic move.

Public speaking should not be about ego; it is actually much more about your audience, and in this sense the same rules apply as with other content: address your audience’s needs, give them something of value.

This is also a form of research. By speaking to an audience and interacting with people asking you questions, you can find out more about them. They will tell you about themselves and their needs, which can then help shape your future material.

 

Public speaking is a two-way portal: you are reaching your audience, face to face, and at the same time you are making yourself accessible to them, to their ideas and feedback

 

M3 Media Publishing’s approach has always been to combine personal interaction with digital publishing and other types of content marketing.

M3 Media Publishing’s Business Connections events are a perfect example of this. They are not simply networking opportunities, they are ways of engaging with an audience directly, talking to them and interacting with them, as a key way of doing business.

To discover more about our events, please click here.

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