Tag : business exhibition UK

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16Jan
MSN 2019Marketing Aspects Magazine is Media Partner at MSN 2019

Marketing Aspects Magazine is Media Partner at MSN 2019

Marketing Show North 2019 (MSN 2019) was previously known as Prolific North Live, and is the largest marketing expo outside London, which covers the broad interests of marketing and media.

That makes it an ideal fit for M3 Media Publishing to partner with them, via our Marketing Aspects Magazine.

 

The Importance of Content in Marketing

We talk a lot about the importance of content, but that’s because it really does matter.

One of the topics we’ve discussed is the way that content and expos complement each other, and how digital and physical marketing activities dovetail to maximise opportunities.

MSN 2019 provides us with the opportunity to put our words into practice.

The expo provides professionals from across a range of marketing disciplines to come together. It’s also an excellent opportunity for buyers and suppliers to connect with different marketing businesses.

 

We aim to showcase the power of content, and the huge potential of content marketing in raising the awareness of target audiences and helping businesses engage and connect with them

 

In this, we have our own unique publishing platform in Marketing Aspects Magazine.

At the expo, you’ll find us in the Media Partner Zone.

 

About MSN 2019

Marketing Show North promises to be an unmissable opportunity for anyone connected to – or interested in – marketing and its various strands.

Expect to see key figures representing leading brands in the world of marketing. There’ll be seminars and workshops to attend, along with expert speakers and dynamic demos.

For its networking value alone, MSN 2019 is a key event in the marketing calendar, and a dynamic destination for making new contacts and meeting potential prospects and clients.

It is run by Prolific North, an independently-owned publishing and events company based in Manchester, and event specialists Don’t Panic Event Management.

Marketing Show North runs for two days, on 27 and 28 February 2019, in EventCity, next to the Trafford Centre, Manchester.

For more information about Marketing Show North 2019, or to register, please visit marketingshownorth.co.uk.

Discover more about MSN 2019

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16Jan
content marketingCan Content Marketing Boost Business Exhibition Success?

Can Content Marketing Boost Business Exhibition Success?

The marketing activity you do before a business exhibition plays a vital part in deciding whether it is successful. A content strategy is critical to this.

Business events are unlikely to be effective in simply selling themselves. Marketing is essential.

This means putting in the necessary work in advance, and much of this should focus on content marketing.

 

How Content Marketing Helps Events

The point of content marketing is to use content to raise awareness, both of the event and of its exhibitors.

This content should be shaped, refined and distributed with the aim of changing people’s behaviours and actions, to ensure they attend the event.

To do this, it must work to fulfill certain key objectives, such as:

  • Attracting more attendees to the event
  • Attracting prospects for the event’s exhibitors
  • Driving event attendees to specific exhibition stands
  • Cross-selling products or services, or highlighting opportunities on the back of the event

 

Exhibitions will typically have a broad range of exhibitors, with different target audiences, so it must be clear who this content is aimed at

 

What Kind of Content is Effective?

Content comes in a variety of forms, including videos, audio and written words. However, one kind of content that works across these different media and is highly effective is storytelling.

 

Making storytelling a focus for content means finding the hook that will attract audiences to you

 

This includes discovering your audiences’ pain points and how you demonstrate your understanding of them, and what you can do to ease them.

Content marketing is not about direct sales messages.

 

Distributing and Sharing Content

Which channels you choose to ensure your content reaches its target audience is also a hugely important decision.

It relies on you developing a clear understanding of your audience and where you’re most likely to be able to engage with them, including the social networks and platforms they use.

A useful way of making content attractive to target audiences is through the use of a third party platform.

This is where someone talks about you, and quotes you as an expert in your field, rather than you addressing your audience directly.

Our portfolio of sector specific magazines offers this kind of third-party platform for content marketing.

 

What Happens After the Event?

This is as important as preparation before the exhibition, and activity during it.

 

For following up leads, content can continue to add value by refining and repurposing it to help further engage and connect with leads, turning them into prospects

 

These follow-ups should be relevant and you should make them a priority.

It is important not to let your content go to waste. Use it as a vital strategic tool in marketing your business exhibition, and to support your exhibitors.

To discover how content can improve your chances of success before, during and after your next business exhibition, please click here.

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