The internet is awash with noise from the sheer volume of its traffic and content. Everyone is vying for attention, whether it’s via a website or one of many social media channels.
All this competition has generated a certain obsessiveness over search engine rankings. In fact, a whole SEO industry thrives on it.
But the fact is, the internet is not simply the digital equivalent of the market trader’s stall, that is just a lot of banter and customer engagement, based on shouting louder than the competition.
The internet is a great generator of interest and continues to have enormous potential to be exploited
Content has become something of a watchword. But what does generating content really mean?
Generating Interest Around your Brand
Content marketing creates an expanding sphere of interest around something. This isn’t an intellectual exercise, rather it’s common sense.
Successful marketing and promotion has always been about telling stories. Content marketing takes this principle, runs with it and in doing so, increases the interest generated
The importance of being found on Google is an established fact. The key is in how to be found.
The beauty of generating interesting content is that not only can it result in a higher ranking, but also once users click through, they will actually find something of value to read about. This makes them much more likely to stick around.
The Value of Content Marketing
Our clients achieve multiple listings on page one of Google, which can be attributed to the success of the content that we generate for them.
It is difficult to measure the actual sales impact of content generation, but given the evolving nature of Google’s search algorithms, and the established fact that online audiences respond positively to meaningful content, it has a clear value
The content in our portfolio of digital magazines also has, what we call, ‘currency‘ – it has intrinsic value.
The next time you hear about the possibility of interest rates going up, think about the other interest rate – the interest in valuable content that reflects in Google rankings, attracts clicks, conversions and customers to you.
If you want to attract interest from your target prospects, using content that is valuable to them, please contact M3 Media Publishing.