With Google’s latest algorithm, which focuses on how mobile-ready your website should be, all businesses will need to get their act together, or may even disappear from the face of the earth!
OK, so it’s not actually, quite that bad – until your business may suddenly stop appearing in Google’s search results of course.
The subject of being Mobile-Ready, then becomes a matter that maybe needs to be given your very urgent attention.
Seriously though, we should all have mobile-friendly or mobile-ready websites by now – It is 2015, after all.
In fact, I would suggest that any business looking to compete and stand apart from their competition, should be looking even further ahead. We must all try and find new ways to stay ahead of the game.
Many businesses that I talk to will, as usual, be trying to play ‘catch-up’ upon hearing this news about mobile. But surely, they should want to get ahead of their competition – not just draw level.
You don’t want to be ‘as good’ as your competitors but strive to be ‘better than them’.
How do we adapt to ‘mobile’?
There are technical things that some SEO and Web guys will not be as good at as others. We therefore have to find the better ones out there
Getting the technical stuff right is really a matter of you first assessing and choosing the people that you use to look after your ‘webstuff’.
I would want to ensure that they will be dealing with your website ‘individually’, and not treating it like every other website they work on. Things like responsive design may not be right for everyone and all your web content may not easily be transferred from the large screen to the small mobile screen.
Therefore, going for the cheapest website design or SEO is not, in my humble opinion, the way to success!
Heading up my team at M3 Media Developments is Paul, who lectures in SEO – I know he is good and I do what HE tells me to do when it comes to SEO, because I consider he is the expert in his particular field.
I allow him free reign to develop all our websites and he can then focus his attention and his creative talent on building my business via improved lead acquisition and conversion rates.
That also means we both stay happy!
What can we do to get ahead in the mobile era?
The next stage of development will be ‘Mobile Apps’.
The one thing that Google will like even more than a mobile-friendly website, will be a mobile app.
My prediction is that “One day, all websites will be mobile Apps”
Some 10 years ago, I predicted that all websites would be based on blog platforms – and that is more or less the case now.
Why will Apps rule the world?
They will not ‘ALL’ rule the world of course, but the websites that deliver ‘valuable and relevant information’ direct to their recipient in super fast time, will be top dog when it comes to Google.
We will all have to stand out as individuals within our business sectors and have the requisite ‘background and experience’ that supports our claim to be an ‘expert’. This is ideally the information which needs to be in front of your prospects before your product or services.
At M3 Media Publishing we are presently creating a lightning-fast ‘mobile profile App’ which will enable you to create TRUST with your prospects before you meet them. Giving you the perfect edge over your competition.
Learn how we can position you as a trusted expert: Please call me on 08450 519374