Category : Marketing

M3 Publishing > Marketing
27Jan
content - who will see it?Writing Your Content – Who will see it?

Writing Your Content – Who will see it?

At M3 Media Publishing, we take care in writing content for our clients that will actually resonate with their customers, readers and web visitors.

Our journalists work closely with our clients to understand what issues and challenges they face, in order to attract their attention and engage with them.

However, after getting  the content right, if nobody gets to see your articles, all this work may have been done for nothing.

So who can we get to see your content?

Well, YOU can choose who sees your content, up to a point.

Where to publish your content is sometimes down to you.

Most businesses have blogs on their websites and this is the obvious first choice for publishing your own articles.

However, if we can get your content published in other places, then we open up many wider opportunities for others to see what we have said about you.

Linkedin can help you publish content.

LinkedIn gives us all a very valuable social platform to have our articles published – via Linkedin Pulse and via your own and other groups.

Having said that, getting group managers to publish your content is not always easy. We do spend time working with group managers trying to understand what content they want to publish.

The well-managed groups will usually only publish your content if it is industry specific and informative and I applaud them for that.

This is the sort of content that we should all want to write and, more importantly, it is the sort of content that others want to share out!

If you can find the right audience and create valuable content, others will help you share it with all their Linkedin connections.

Social Media is the key to reaching a bigger audience

Once we have created some engaging content about you and your business, we set up a programme of distribution using twitter.

With our established reputation within three main business sectors, HR & Recruitment, Property & Construction and the Business Expertise sectors, we already have a network of content distributors in each sector.

Check out our 3 magazines within our portfolio HR AspectsProperty AspectsBusiness Aspects

This gives us a massive advantage when working with our clients in each of these sectors, as we can use this extensive support network to help them reach a specifically targeted audience.

This is crucial to successful content marketing.

So distributing content can be quite daunting, but I hope this has helped.

For help with getting your message in front of your chosen target audience, please contact me via:  david @m3publishing.co.uk

Read More
27Jan
article marketing can help drive visits to your websiteHow can articles generate business for you?

How can articles generate business for you?

Articles on their own, may not be enough to generate business for you.

The articles need to sit as part of the route that your prospective customer can choose to follow, that will eventually lead to your front door.

I refer to this route as the ‘customer corridor’ and your articles will work better when they form part of this route.

Very simply, you need to create a number of simple steps for your prospects to take to reach you.
If at each point, your prospect is given some idea that you can still be helpful to him, then the next step is for you to offer them another piece of valuable information.

Thus drawing the customer closer to you.

Think of this as if you were laying a trail of breadcrumbs for them to follow.

The final document should contain a little more ‘in-depth’ information for the reader, which follows the theme of your initial article. Thus retaining the focus of your prospective customer on whatever caught his attention in the first place.

This ‘teaser’ document, as I sometimes call it, should contain information that your reader really wants to see and it should ideally be placed within your website – and hidden from view.

This, critically, will then allow you to offer this information to your reader, in exchange for his email address.

Thereby completing the customers’ ‘route’ to your door and more importantly, providing you with a method of measuring and converting your reader into a partly-qualified prospect.

For help with writing articles that generate business, please contact me via:  david @m3publishing.co.uk

David Lomas

Read More
20Sep
suffer pain when building your business and learn from itGrowing Your Business – Why you should enjoy the pain

Growing Your Business – Why you should enjoy the pain

Growing business should always be a painful process.If it was too easy, then everyone would be doing it and that wouldn’t work out very well at all.

I think to be successful, we expect to suffer in some way, but some of use actually enjoy this pain, especially when it’s not our own…

The simple question ‘why?’ will no doubt produce a varied selection of answers.

As business owners, we can’t be expert at everything, and if the truth be known, we probably don’t all want to be.

A technician who needs to promote his business may wish he had better sales ability, but really, deep down, he’s probably happier working with his equipment and his calculations, than standing in front of an audience presenting his products or motivating his sales team.

Bill Gates, who founded Microsoft is one example of someone with technical and organisational talents. He understood about technology but needed someone to help him grow. He will have quickly identified this as an area in which he would struggle and took on the right people to handle the challenge.

He effectively recognised where his pain would be and dealt with it, before it affected his growth plans. He not only recognised the need to act fast but dealt with the issue in advance. That is the sign of a great thinker.

learn about pain in your customers business in order to help themMost businesses that I talk with, suffer pain when it comes to acquiring customers or generating sales.

In essence, their pain comes when trying to market their business as their skill sets are stronger in the more fundamental areas of their business.

I come across many owners that can’t make a decision about marketing – This is understandable, because they don’t always have expertise in that area, and with so many options available nowadays, they can’t be expected to understand enough about every aspect of social media, marketing and communication.

A sensible business will turn to an expert to help them in certain areas where they are not as competent.

When it comes to moving your business forward through marketing, you need to be quick and decisive, or others will pass you by and you may end up playing ‘catch up’ with your competitors!

Marketing Success is in finding your customers’ pain.

A simple tip when compiling your marketing strategy, is to focus on the pain that your customers are feeling – and then focusing your efforts on questioning them about how it affects their business.

If you can then offer them a workable and measureable solution, you will get the maximum attention from your prospect.

In today’s ‘pull marketing’ world, this is a strategy that fits beautifully with the way that consumers behave.

Bill Gates again is the perfect example of the businessman who recognised the ‘pain’ that other businesses were suffering with data management and flexibility of access and he offered a solution for their problem.

…and I think it worked out OK for Bill.

So, if you want to be more effective in growing your business, let us show you how to use your customer’s pain to get you more business.

David Lomas

For Pain Relief, please contact M3 Media Publishing contact david@m3publishing.co.uk

Read More
17Feb
Connections event at Pareto proves successful

Connections event at Pareto proves successful

M3 Media Publishing run networking for directors at Pareto Law Tuesday 14th January welcomed over 40 guests to the latest M3 Connections Event, held in partnership with Pareto at their Head Office in Wilmslow.

These regular events are designed to bring together business leaders from across the North West to promote the exchange of business contacts and referrals.

Guest speaker was Andrew Thorp, who is the co-founder of Manchester-based Mojo Your Business. Andrew held an interactive workshop, delivering insights on ‘Creating a Connected Business’.

Showing how we can all use story-telling as a tool for building rapport and for engaging employees, Andrew explored the power and impact of combining the macro, or bigger picture, with the micro, or more specific details of each story.

The highly engaging presentation saw attendees then work in individual groups to come up with their own suggestions for stories, before a number of them shared theirs with the room as a whole.

Introduced and concluded by David Lomas of M3 Media Publishing, the presentation also welcomed questions from delegates, promoting interaction and continuing discussion throughout.

The evening concluded with drinks and informal networking amongst attendees, hosted in Pareto’s lounge reception.

Pareto Marketing Director Paul Drew commented. “These events are a unique and valuable tool for local businesses to build a base of contacts in their region, with representatives attending from a range of industry backgrounds and organisations”.

David Lomas added “We were extremely pleased with the whole event and the reaction from so many of the attendees, who commented on how many valuable connections they made on the night. We look forward to our next event here at Pareto on March 11th”

Read More
8Oct
How do you attract customers to your business?

How do you attract customers to your business?

audiencemenContent marketing can be an effective way to attract customers to your business as long as you follow the rules.

The quality of your content is important, as initially, it needs to help you ‘engage’ with your audience.

This needs to be done with a powerful headline before anything else.

The shorter the headline the better and try and get a word into it that catches the attention of your specific target audience.

“We are going to attract new customers”.

This has surely got to be the campaign slogan for any business, because if you do not attract customers you are potentially going backwards as a business and allowing your competitors an opportunity to step in and maybe overtake you.

Creating content to attract customers

Many business people tell me they have been offered poor quality content, by so-called SEO experts in the past and have then been told: “It is only for the search engines, it isn’t important”.

Well, take it from me, it damn well is!!

Never use crappy content, that is stuffed with keywords and from a factual point of view, is of little or no value at all.

Bad content will actually downgrade the page rank of your website!

Also, NEVER use duplicate content – it can have a serious effect on your wealth. As two major banks in the UK have recently experienced with what can only be a lack of good advice from their digital team.

Good stories about your business can become part of your ‘word of mouth’ marketing, because nowadays, as we all have access to social media, they can be ‘shared’ to many others, by whoever reads them.

But this is only likely to happen if your readers perceive what they read to be valuable.

Sharing content is so important nowadays.

Content marketing is not just filling articles with keywords and putting them on your website.

The key is producing ‘engaging’ content which is necessary when attracting customers. The second thing is to work at getting it ‘shared’ by others.

That is what the search engines really want to see, as it is one of the important ways that they actually measure the popularity and value of your website.

So, ensure that you provide relevant, useful and focused information for your readers or prospective customers, and they are more likely to read it, pass it around their social connections and then hopefully, come back for more!

If you want to learn how to tie in your social media activity to an effective content marketing strategy, please talk to me!

David Lomas

Read More
29Sep
How Social Media can help the NW Property and Construction Sector

How Social Media can help the NW Property and Construction Sector

PropAspectstwittericonOur North West-focused Property Aspects Magazine is a digital publication that helps construction & Property related businesses in the Region to raise their profile in order to attract business.

It is used to publish and then distribute articles and PR-related stories across  the internet using social media.

We believe that many property and construction-related businesses are still set in a very traditional mindset – particularly when it comes to doing their marketing.

They may be missing some valuable opportunities.

They are, I am sure, surviving quite well without social media, but I do ask, How much more business would they have if they were embracing it?

One of our clients has been using the programme that we set him up with, alongside the content we create for him and his business in Property Aspects Magazine.

Only last month he told me that him and his new partner are sitting on over £1 million of quoted business which they have received as a result of our programme.

I was pleased and quite pleasantly shocked at the same time.

If any business is operating within the property and construction sector and looking to attract more customers and connections, they should consider looking into our unique social media programme.

Property Aspects Magazine – How does it help businesses in the Property and Construction sector?

The success of Property Aspects Magazine hinges on unique, well-written content that is produced for your business and which is focused on the particular target audience that you wish to reach.

The magazine is built in a way that these articles can be distributed very effectively to literally thousand of well-targeted and relevant businesses each month.  Enabling you to not only raise awareness of your business and services but also boosts your individual profile within your chosen social media forums.

Running alongside this magazine we run a series of events which are set up to strategically place you in front of our other business partners and prospects.

Effectively, a very clever social media programme, that could help you generate quality business leads.

For an explanation about how we work, please contact David Lomas on 08450 519374

Read More
27Sep
Do you know what is meant by ‘attraction marketing’?

Do you know what is meant by ‘attraction marketing’?

Attraction-MarketingNowadays, as customers, we have access to an incredible amount of information online.

We are able to check out, in advance of our buying decision, any products and services that we might need. This also includes those products that we are offered through commercial marketing channels and, of course, any services that we may have been offered via sales or business development people.

In the past, we may have automatically agreed to a sales meeting in order to discuss and evaluate a product or service.

Then of course we may end up being sold to!

We now have a choice…

Many of us now tend to go and research the products that we are considering buying. We now have such easy access to the Internet and this provides us all with the ability to evaluate our impending purchase in advance.

More importantly, we now want to see what other people are saying about the businesses that we are looking to deal with – I call it ‘Trip Advisor Syndrome’.

Have we not at some point been influenced by ‘guest comments’ when choosing a hotel? I know I certainly have.

When we search for information, we are in effect, looking for someone to trust, someone to advise us correctly about making our decision to buy.

It is therefore important that when we market our businesses using content, that we firstly use it to gain ‘trust’ before anything else.

To do this, we have to give out advice and show that we are happy to help others, without ANY suggestion that we want something in return.

This can be done particularly well, by keeping the amount we say, to a minimum.

The phrase ‘less is more’ is very relevant in this situation.

To make a small, but valuable comment about a critical issue affecting a prospective customer, can really enhance your reputation.

It also gives your prospective customer real confidence in you and a positive impression of your ability.

In summary, my advice to you…

Keep it short and sweet and focus on the people you wish to meet!

David Lomas
M3 Media Publishing

Read More
27Sep
Why could some people fail at content marketing?

Why could some people fail at content marketing?

Content MarketingContent marketing has become one of the latest buzzwords on the Internet over the last couple of years.

By now, most people do realise that good quality ‘content’ is fundamental to your marketing success.

Whether you are advertising your business, speaking at an event, presenting your offering at an exhibition or maybe getting your message out via social media, then you will need to create some sort of written, audio or visual content that you can use to attract your target audience.

What is ‘content marketing’ exactly?

Content marketing can be simply described as ‘Getting the relevant information to your chosen prospect, or customer at the right time’.

We have actually used this description to describe marketing for many years. The difference is that nowadays, in today’s ‘attraction marketing’ environment we have to alter the way we write and ‘present’ our content.

Most people fail at content marketing by pushing a sales message at their audience

We must no longer push out our sales message to people. We actually need to attract them to our expertise first, in order to gain their trust.

This means that the style of content and the value of the content we all produce, must be ‘attractive’ to our prospective customer. Then we have a much better chance of moving closer to a sale.

We must now show that we have some expertise in our customer’s sector, as well as just our own.

In this digital age  where many of us adopt a sort of ‘trip advisor syndrome’, it is vitally important that we get others to actually talk about us, in a positive way.

Within the articles we publish via our portfolio of magazines, we are able to position people as ‘knowledgeable’ and more importantly, influential in their chosen sector.

Isn’t one powerful statement from a credible source, endorsing someone’s abilities, far more effective than a person who is continually pushing out a sales message promoting all the services they can provide?

I believe so.

What is the key to producing good content?

The key to creating effective content is to ensure it engages with your specific target audience and offers them an insight into how you have helped others in their situation.

It is important to show that you understand your prospects business sector and the specific issues that they face.

David Lomas
M3 Media Publishing

Read More
  • 1
  • 2