At M3 Media Publishing, we take care in writing content for our clients that will actually resonate with their customers, readers and web visitors.
Our journalists work closely with our clients to understand what issues and challenges they face, in order to attract their attention and engage with them.
However, after getting the content right, if nobody gets to see your articles, all this work may have been done for nothing.
So who can we get to see your content?
Well, YOU can choose who sees your content, up to a point.
Where to publish your content is sometimes down to you.
Most businesses have blogs on their websites and this is the obvious first choice for publishing your own articles.
However, if we can get your content published in other places, then we open up many wider opportunities for others to see what we have said about you.
Linkedin can help you publish content.
LinkedIn gives us all a very valuable social platform to have our articles published – via Linkedin Pulse and via your own and other groups.
Having said that, getting group managers to publish your content is not always easy. We do spend time working with group managers trying to understand what content they want to publish.
The well-managed groups will usually only publish your content if it is industry specific and informative and I applaud them for that.
This is the sort of content that we should all want to write and, more importantly, it is the sort of content that others want to share out!
If you can find the right audience and create valuable content, others will help you share it with all their Linkedin connections.
Social Media is the key to reaching a bigger audience
Once we have created some engaging content about you and your business, we set up a programme of distribution using twitter.
With our established reputation within three main business sectors, HR & Recruitment, Property & Construction and the Business Expertise sectors, we already have a network of content distributors in each sector.
This gives us a massive advantage when working with our clients in each of these sectors, as we can use this extensive support network to help them reach a specifically targeted audience.
This is crucial to successful content marketing.
So distributing content can be quite daunting, but I hope this has helped.
For help with getting your message in front of your chosen target audience, please contact me via: david @m3publishing.co.uk