Tag : twitter

M3 Publishing > twitter
11Jul
twitterTiming is Everything: How Can You Use Twitter Strategically?

Timing is Everything: How Can You Use Twitter Strategically?

Like all social media, Twitter has to be used strategically to be most effective. It is fast and it’s concise.  If you want your message to be seen, and shared, then tweeting it once is not enough.  The life of a tweet is short, under 20 minutes. The other thing to take into consideration is how Twitter works.

The Twitter Timeline Feature

In the interests of improving user quality, Twitter allows users to order the tweets they follow in order of those they are most likely to care about, as opposed to simply the most recent ones. These top tweets appear in reverse chronological order, followed by the remainder displayed as usual.

More than ever, using Twitter successfully as a strategic marketing tool requires building a loyal audience. Twitter believes that users of the new feature tend to retweet, and to tweet more.  This is why shareability of content is vital. But it is also crucial to get your audience’s attention, which is where repeat tweeting comes in.

Repetition and Content

If you’re reliant on Twitter’s standard chronology to get your tweets noticed you may want to think again. Whereas repeat tweets help address the issue of capturing your audience, you now have to take into account whether or not they will opt for the new algorithm preference.

Tweets may end up ranking higher depending on the level that their audience responds to them and interacts with them. Audience engagement is hugely important as interactions can also substantially extend a tweet’s lifespan.

Despite the limitations of the form, tweets are, like other content, dependent on engagement through the way they appeal to and intrigue an audience.

To use Twitter as a successful marketing tool, combine:

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9Oct
Twitter – Are you abiding by the rules?

Twitter – Are you abiding by the rules?

twitter_bird_with_signSince the rise of Twitter, new rules have had to be ‘drawn up’ on etiquette and proper usage, especially when it comes to business.

It’s not just about what you post, but also how you present your business through this powerful social medium.

Behaviour has always been the most powerful element of communication, yet few people understand this in sufficient detail.

It is not just about who you interact with, but about HOW you interact with them.

You need to ensure that not only is your twitter account visible, but that your own personality and behaviour is carefully managed.

This is vital nowadays as so many people can now see the way you interact with others via social media and well-used internet business forums like Linkedin.

It is so important how you are perceived by your chosen audience.

Twitter is a valuable place to communicate with others and if you are clever, to search for a find your target audience.

But there is a certain code of behaviour on twitter that it would be prudent to follow.

Especially if you want to win friends and influence people. The title of a book I read some 30 years ago, I seem to remember.

Your tweets or conversations should feel more personal, than the comments that you might post on your Linkedin profile.

This is much more effective and acceptable than pushing out a post that seems more like a marketing message.

I always used to say ‘Treat twitter as if you are at a cocktail party’ – By that I mean: introduce yourself, start a conversation with an engaging question and get to know a little about the people you meet.

If you stick to this principle, you won’t go far wrong.

Want to Become a Twitter Expert – Here are some tips to help you

  • Follow your customers,  your suppliers and your competitors’ followers
  • Find prominent people in your sector and connect them to your network
  • Decide carefully who to follow and don’t automatically follow everyone who follows you
  • Use keywords to search with search.twitter.com and find valuable and active connections.
  • Once you identify the right people, look at whom they are following and who is following them as your potential pool of people you can tap into.
  • Update your profile picture and twitter background to show your brand
  • Explain to people how you help them
  • Twitter is so much more than a sales marketing tool – it’s also good for recruitment – follow and engage with your next potential key salesman.

Success with Twitter is all about making sure your conversations are ‘engaging’, focused on others and not focused on you.

This open approach will help to engage with your followers and will eventually help them feel more integrated with you and your business.

David Lomas
08450 519374

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8Oct
How do you attract customers to your business?

How do you attract customers to your business?

audiencemenContent marketing can be an effective way to attract customers to your business as long as you follow the rules.

The quality of your content is important, as initially, it needs to help you ‘engage’ with your audience.

This needs to be done with a powerful headline before anything else.

The shorter the headline the better and try and get a word into it that catches the attention of your specific target audience.

“We are going to attract new customers”.

This has surely got to be the campaign slogan for any business, because if you do not attract customers you are potentially going backwards as a business and allowing your competitors an opportunity to step in and maybe overtake you.

Creating content to attract customers

Many business people tell me they have been offered poor quality content, by so-called SEO experts in the past and have then been told: “It is only for the search engines, it isn’t important”.

Well, take it from me, it damn well is!!

Never use crappy content, that is stuffed with keywords and from a factual point of view, is of little or no value at all.

Bad content will actually downgrade the page rank of your website!

Also, NEVER use duplicate content – it can have a serious effect on your wealth. As two major banks in the UK have recently experienced with what can only be a lack of good advice from their digital team.

Good stories about your business can become part of your ‘word of mouth’ marketing, because nowadays, as we all have access to social media, they can be ‘shared’ to many others, by whoever reads them.

But this is only likely to happen if your readers perceive what they read to be valuable.

Sharing content is so important nowadays.

Content marketing is not just filling articles with keywords and putting them on your website.

The key is producing ‘engaging’ content which is necessary when attracting customers. The second thing is to work at getting it ‘shared’ by others.

That is what the search engines really want to see, as it is one of the important ways that they actually measure the popularity and value of your website.

So, ensure that you provide relevant, useful and focused information for your readers or prospective customers, and they are more likely to read it, pass it around their social connections and then hopefully, come back for more!

If you want to learn how to tie in your social media activity to an effective content marketing strategy, please talk to me!

David Lomas

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