Tag : social media marketing

M3 Publishing > social media marketing
23Oct
customer corridorHave you Set out your Customer Corridor?

Have you Set out your Customer Corridor?

Imagine a prospective customer walking down your ‘customer corridor’ to reach your office for your first meeting.

Your office is carefully positioned right at the far end of this potentially valuable customer corridor.

This is to ensure that you have some influence over them when they arrive. (Not dis-similar to how the supermarkets work – getting you to follow a carefully-planned route around their stores).

On the way along this customer corridor, your prospects are enticed to follow your route where they will pass by a selection of subtle images and messages about YOU.

 

Written and visual messages can highlight the advice you have been giving to your customers, in turn, letting your prospects know about the things that you understand about their business issues and their sector

 

Maybe along the way, your prospect pictures the ways that other businesses, just like his (or hers) have benefited from your help and guidance in the past.

By the time he gets to your office, how do you think he now may be feeling about meeting you?

This is pure ‘influencing‘ not selling.  And it works very effectively.  Even moreso, if these messages come from a third party – which is a subtle form of endorsement – creating a very powerful content strategy for your business.

We refer to this concept of attracting customers via content, the internet and social media as laying a trail of ‘digital breadcrumbs‘.

 

How Can a Corridor Improve my Sales Conversion?

Ask yourself these questions:

  1. How, after travelling along your carefully-designed corridor, may the picture of what you do, have improved in the mind of your prospect?
  2. As your prospect should now know much more about you, would he (or she) feel that he did this all by himself and did not feel coerced?
  3. How much better are your chances of now getting that sale?

 

The more we know about someone’s business and behaviour, the more confident we are – and more likely – to make a sales decision.

67% of the information prospects gain about you, is found by them, BEFORE they even make contact with you.

Discover how you can create, and stay in control of, what they find, by contacting us.

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11Jul
twitterTiming is Everything: How Can You Use Twitter Strategically?

Timing is Everything: How Can You Use Twitter Strategically?

Like all social media, Twitter has to be used strategically to be most effective. It is fast and it’s concise.  If you want your message to be seen, and shared, then tweeting it once is not enough.  The life of a tweet is short, under 20 minutes. The other thing to take into consideration is how Twitter works.

The Twitter Timeline Feature

In the interests of improving user quality, Twitter allows users to order the tweets they follow in order of those they are most likely to care about, as opposed to simply the most recent ones. These top tweets appear in reverse chronological order, followed by the remainder displayed as usual.

More than ever, using Twitter successfully as a strategic marketing tool requires building a loyal audience. Twitter believes that users of the new feature tend to retweet, and to tweet more.  This is why shareability of content is vital. But it is also crucial to get your audience’s attention, which is where repeat tweeting comes in.

Repetition and Content

If you’re reliant on Twitter’s standard chronology to get your tweets noticed you may want to think again. Whereas repeat tweets help address the issue of capturing your audience, you now have to take into account whether or not they will opt for the new algorithm preference.

Tweets may end up ranking higher depending on the level that their audience responds to them and interacts with them. Audience engagement is hugely important as interactions can also substantially extend a tweet’s lifespan.

Despite the limitations of the form, tweets are, like other content, dependent on engagement through the way they appeal to and intrigue an audience.

To use Twitter as a successful marketing tool, combine:

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27Jan
content - who will see it?Writing Your Content – Who will see it?

Writing Your Content – Who will see it?

At M3 Media Publishing, we take care in writing content for our clients that will actually resonate with their customers, readers and web visitors.

Our journalists work closely with our clients to understand what issues and challenges they face, in order to attract their attention and engage with them.

However, after getting  the content right, if nobody gets to see your articles, all this work may have been done for nothing.

So who can we get to see your content?

Well, YOU can choose who sees your content, up to a point.

Where to publish your content is sometimes down to you.

Most businesses have blogs on their websites and this is the obvious first choice for publishing your own articles.

However, if we can get your content published in other places, then we open up many wider opportunities for others to see what we have said about you.

Linkedin can help you publish content.

LinkedIn gives us all a very valuable social platform to have our articles published – via Linkedin Pulse and via your own and other groups.

Having said that, getting group managers to publish your content is not always easy. We do spend time working with group managers trying to understand what content they want to publish.

The well-managed groups will usually only publish your content if it is industry specific and informative and I applaud them for that.

This is the sort of content that we should all want to write and, more importantly, it is the sort of content that others want to share out!

If you can find the right audience and create valuable content, others will help you share it with all their Linkedin connections.

Social Media is the key to reaching a bigger audience

Once we have created some engaging content about you and your business, we set up a programme of distribution using twitter.

With our established reputation within three main business sectors, HR & Recruitment, Property & Construction and the Business Expertise sectors, we already have a network of content distributors in each sector.

Check out our 3 magazines within our portfolio HR AspectsProperty AspectsBusiness Aspects

This gives us a massive advantage when working with our clients in each of these sectors, as we can use this extensive support network to help them reach a specifically targeted audience.

This is crucial to successful content marketing.

So distributing content can be quite daunting, but I hope this has helped.

For help with getting your message in front of your chosen target audience, please contact me via:  david @m3publishing.co.uk

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9Oct
Twitter – Are you abiding by the rules?

Twitter – Are you abiding by the rules?

twitter_bird_with_signSince the rise of Twitter, new rules have had to be ‘drawn up’ on etiquette and proper usage, especially when it comes to business.

It’s not just about what you post, but also how you present your business through this powerful social medium.

Behaviour has always been the most powerful element of communication, yet few people understand this in sufficient detail.

It is not just about who you interact with, but about HOW you interact with them.

You need to ensure that not only is your twitter account visible, but that your own personality and behaviour is carefully managed.

This is vital nowadays as so many people can now see the way you interact with others via social media and well-used internet business forums like Linkedin.

It is so important how you are perceived by your chosen audience.

Twitter is a valuable place to communicate with others and if you are clever, to search for a find your target audience.

But there is a certain code of behaviour on twitter that it would be prudent to follow.

Especially if you want to win friends and influence people. The title of a book I read some 30 years ago, I seem to remember.

Your tweets or conversations should feel more personal, than the comments that you might post on your Linkedin profile.

This is much more effective and acceptable than pushing out a post that seems more like a marketing message.

I always used to say ‘Treat twitter as if you are at a cocktail party’ – By that I mean: introduce yourself, start a conversation with an engaging question and get to know a little about the people you meet.

If you stick to this principle, you won’t go far wrong.

Want to Become a Twitter Expert – Here are some tips to help you

  • Follow your customers,  your suppliers and your competitors’ followers
  • Find prominent people in your sector and connect them to your network
  • Decide carefully who to follow and don’t automatically follow everyone who follows you
  • Use keywords to search with search.twitter.com and find valuable and active connections.
  • Once you identify the right people, look at whom they are following and who is following them as your potential pool of people you can tap into.
  • Update your profile picture and twitter background to show your brand
  • Explain to people how you help them
  • Twitter is so much more than a sales marketing tool – it’s also good for recruitment – follow and engage with your next potential key salesman.

Success with Twitter is all about making sure your conversations are ‘engaging’, focused on others and not focused on you.

This open approach will help to engage with your followers and will eventually help them feel more integrated with you and your business.

David Lomas
08450 519374

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