Tag : public speaking

M3 Publishing > public speaking
13Aug
public speaking - David Lomas M3 Media PublishingPublic Speaking: What is the Value in Facing your Audience?

Public Speaking: What is the Value in Facing your Audience?

Content Marketing itself has great value, but much of the content we produce can only be effectively realised if you get the distribution right.

There is a wide choice of digital channels through which to distribute your message, but there is one key channel that predates the digital revolution and is one of the oldest means of communication.

This key channel is public speaking.

Facing your audience is a very powerful means of communication, and if you are capable of integrating it into your communications strategy, it can be really effective.

 

Putting a Face to the Name

Personalising your brand, and its’ values, is a desirable, if sometimes elusive goal. The idea is to engage with customers, to attract them. Networking is one way of doing this, but it can often lack focus, and you can be working against the competing noise of everyone else in the room.

 

Public speaking enables you to address an audience directly, with the express purpose of conveying your message to them, without relying on drinks and canapés as props. You are meeting everyone in the room, guaranteed, and you are giving yourself the opportunity to make a lasting impression on your audience

 

Strategically Speaking

Using yourself as a marketing tool by speaking in public should be seen as a strategic move.

Public speaking should not be about ego; it is actually much more about your audience, and in this sense the same rules apply as with other content: address your audience’s needs, give them something of value.

This is also a form of research. By speaking to an audience and interacting with people asking you questions, you can find out more about them. They will tell you about themselves and their needs, which can then help shape your future material.

 

Public speaking is a two-way portal: you are reaching your audience, face to face, and at the same time you are making yourself accessible to them, to their ideas and feedback

 

M3 Media’s approach has always been to combine personal interaction with digital publishing and other types of content marketing.

The M3 Connections events, held in partnership with the likes of Gateley Plc, RBS, Baker Tilly and Santander, are a perfect example of this. They are not simply networking opportunities, they are ways of engaging with an audience directly, talking to them and interacting with them, as a key way of doing business.

 

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22Dec
write good content of interest to your audienceAre you sending out the right message?

Are you sending out the right message?

Sharing good quality content with any audience surely makes good business sense, doesn’t it? We all need to give out valuable messages to our audience to first gain their attention, in order to begin to engage with them.

This is similarly true when giving a speech or presentation, or even when we may make our 60-second introduction speech at a networking-style event. We must always try to grab the attention of our audience with a message or story that resonates with them.

If we start by talking about something that is relevant and ‘of value’ to our audience, then it provides us the opportunity, at a later stage, to ask them questions and use our stories to provide the answers that they may bee seeking to their individual challenges.

The information you give out initially, must stay relevant to your prospects’ current business issues, in order to catch their attention. It must not be focused or be directly relevant to your own product or service offering.

It is far better not to be talking about yourself at all. In fact the whole focus of your message must be on your prospects, not you!

This is exactly the same way that we should also position and focus our social media activity. Social media works far better when you try to engage with others and take an interest in them. The clue is in the name!

It is therefore, very important that the content that we push out to our contacts via social media has real value to our prospects. It must not be simply a blatant or even, ‘slightly-hidden’ sales message about our products and services – we see too much of that already.

In this digital and social media world, asking questions and then sharing valuable information with others is the critical first stage of customer engagement. You need to ask the questions forst to identify what information can be deemed ‘valuable’ to your prospect.

This sociable attitude will help you to initially discover the VALUE that your prospect will recognise and enable you to connect with them. At some stage they WILL want to hear more, I promise you.

Then, all you need to do, is to ensure that you have a ready supply of good quality, valuable content for your new audience!

David Lomas
www.m3mediapublishing.co.uk
Content Creators & Digital Publishers

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