Tag : Google Algorithm

M3 Publishing > Google Algorithm
28Dec
mobile phone - mobile websiteMobile Websites: Keep Up or Get Lost

Mobile Websites: Keep Up or Get Lost

To some, this may sound like a rather rude headline.  It is not meant to be.

It is actually meant to catch your attention and enable us to tell you about a subtle but important change from our friends at Google.

A recent statement from them about it’s ‘mobile first index‘ will soon start to have an impact on those businesses that are not keeping up with technology.

It is predicted that by the end of 2017, three quarters of all internet searches will be performed on a mobile device. This is why Google is changing the way it assesses websites – by keeping results not only relevant to the subject of the search, but to the actual device being used.

This means that any business that has not optimised or made their website more readable on a mobile device, is going to suffer when it comes to website results by becoming effectively hard to find or “lost” in the world of the web.

This statement from Google is what changes the situation for the, shall we say, old-fashioned websites – and there are plenty of them out there.

The critical phrase from Google reads:

 

“Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site”

 

This set of algorithms will be referred to as their ‘Mobile First Index‘.

Businesses that are still displaying an out-of-date website MUST now change the way they look at website optimisation.

Going forward, they should also consider the ‘content‘ aspect of their website and the way it is set out for prospective visitors. These factors are equally important for both driving visitors and holding their attention on your web pages.

If you wish to stay out of the web wilderness, please call M3 Media Publishing on 0161 922 8571 or visit m3publishing.co.uk.

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13Jul
Content marketing experts need to appreciate what Google are doing to improve results for quality contentUnderstanding Google’s ‘Phantom 2 Algorithm’

Understanding Google’s ‘Phantom 2 Algorithm’

Google has gladdened my heart yet again. This time with their ‘Phantom 2 Algorithm’. As someone who is passionate about good quality content, I would like to commend them in their drive to ensure we all provide quality content for our web visitors.

I will endeavour to explain about their latest algorithm, which has been referred to as ‘Phantom 2’.

This is because the effects were already being seen by some of us in the ‘content-driven’ sector, before it was announced publicly by the guys at Google.

The good news for me is that this algorithm will ensure that those websites containing massive amounts of dire content, stuffed with keywords and providing no discernible ‘quality of information’, will be seriously downgraded.

It also hits the “How to…’ articles that are used by many people as a pre-curser to a sales pitch and, in my opinion, not really providing us with the information that we may need when starting out on our ‘research paths’.

Businesses and brands that want to produce content for it’s ‘value to the customer’ will be rewarded. If they do the job properly, then visitors will be engaged and in turn, will stay on their websites for longer.

The end result being more business and I would suggest, maybe a higher customer spend in the end.

What is Google’s Phantom 2 algorithm looking for?

I have simplified the main things that the latest Google algorithm ‘Phantom2’ looks for:

  • Images
  • Videos
  • A wider use of vocabulary
  • Related words as well as key words
  • A higher word count per article.

Ideally we should write about topics that matter to our customers. – This does not mean that your content must be directly-related to your sales offering – in fact it shouldn’t.

This element of Google’s content strategy fits in perfectly with how we feel about content marketing at M3 Media Publishing. It is something that we have been doing for 12 years.

We believe that the first step you should take is in first getting the customer or web visitor to feel comfortable with you as an organisation. It is then possible to lead them to your door – along what I have previously referred to as my ‘Customer Corridor“.

Well-written content can do this. From there, once you have gained a level of trust with your prospect, you can more easily tempt him or her to find out what you are offering.

This effectively allows you to attract your customers, rather than pushing your message at them.

Perfect!

David Lomas

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