Content Marketing itself has great value, but much of the content we produce can only be effectively realised if you get the distribution right.
There is a wide choice of digital channels through which to distribute your message, but there is one key channel that predates the digital revolution and is one of the oldest means of communication.
This key channel is public speaking.
Facing your audience is a very powerful means of communication, and if you are capable of integrating it into your communications strategy, it can be really effective.
Putting a Face to the Name
Personalising your brand, and its’ values, is a desirable, if sometimes elusive goal. The idea is to engage with customers, to attract them. Networking is one way of doing this, but it can often lack focus, and you can be working against the competing noise of everyone else in the room.
Public speaking enables you to address an audience directly, with the express purpose of conveying your message to them, without relying on drinks and canapés as props. You are meeting everyone in the room, guaranteed, and you are giving yourself the opportunity to make a lasting impression on your audience
Using yourself as a marketing tool by speaking in public should be seen as a strategic move.
Public speaking should not be about ego; it is actually much more about your audience, and in this sense the same rules apply as with other content: address your audience’s needs, give them something of value.
This is also a form of research. By speaking to an audience and interacting with people asking you questions, you can find out more about them. They will tell you about themselves and their needs, which can then help shape your future material.
Public speaking is a two-way portal: you are reaching your audience, face to face, and at the same time you are making yourself accessible to them, to their ideas and feedback
M3 Media’s approach has always been to combine personal interaction with digital publishing and other types of content marketing.
The M3 Connections events, held in partnership with the likes of Gateley Plc, RBS, Baker Tilly and Santander, are a perfect example of this. They are not simply networking opportunities, they are ways of engaging with an audience directly, talking to them and interacting with them, as a key way of doing business.