Tag : content writing

M3 Publishing > content writing
31Jan
content - wordpressContent: How Can You Convert it into Business?

Content: How Can You Convert it into Business?

Content is a serious marketing tool that can generate considerable sales results.  It is not a luxury or an add-on to your core business if, or when, you have the time or resources for it.

Content adds substance to a business’ online – and offline – presence and does so in such a way that it attracts interest.   It engages and, ultimately, helps to convert people into qualified prospects.

 

Attraction and Retention

SEO can get you ranked higher on search engines and it can encourage clicks onto your web pages.  Once you have attracted your audience to you, does your content keep them interested so that they don’t simply move onto something else?  Online attention spans are notoriously short.

Content works strategically.  It enables you to allow people find you online and, once they have found you, to want to find out more about you.  This provides you with opportunities to engage with those prospects.

 

M3 Media Publishing’s methodology is to combine high quality, powerful, content with psychological insight and the use of social media and other channels to distribute it, to attract customers

 

The essence of great content is storytelling.  This can make your brand and your business stand out from the competition, while exploring the kinds of issues and problems your customers have.

M3 Media Publishing’s sector-specific, authoritative, digital magazines publish stories that highlight business leaders’ expertise and creates powerful third party recommendations.

 

The Legacy of Successful Content

Peter Knight, is an expert property consultant, with Knight Morris.  He explains how the M3’s approach has helped his business.

“I wanted an innovative, creative and cost-effective way to raise my company profile,” he explains. “The results of my strategically-placed articles, in M3’s digital magazines, have exceeded my expectations.”

 

M3 Media Publishing’s articles, coupled with engagement, offers an excellent return on investment.  One piece of business per year is all it has taken for us to surpass our spend with them

Peter Knight, Lead Building Surveying Partner at Knight Morris

 

“The original content has allowed readers to explore issues that affect them and seek out my professional help and advice,” concludes Peter.

To discover how content can generate business for you, please call 0161 922 8571 or visit m3publishing.co.uk.

 


David Lomas - How can you use content to get more customers?David Lomas, CEO of M3 Media Publishing, is hosting a special seminar, entitled “How Can You Use Content to Get More Customers?” at the prestigious E3 Business Expo in Bolton on 5 April 2017.

To find out more about his appearance, click here.  Alternatively, to book your free place at the Expo or the seminar, please click here.

Read More
15Apr
headlinesHow Can Intriguing Headlines Help Your Stories Connect?

How Can Intriguing Headlines Help Your Stories Connect?

At our recent M3 Connections event, jointly hosted with RBS (Future Williams and Glyn), over 50 business leaders and directors discovered the real value of headlines. This invitation-only gathering, in Central Manchester, gave me the opportunity to talk about how to attract interest, through headlines that intrigue.

I spoke about how to engage an audience’s attention by using headlines that spark interest. I also explained the importance of headlines and how they are the key to engaging with an audience by attracting or even provoking them.

The object is to make readers want to read more. Treat them as people and not as prospects.  Give them something to think about, and don’t simply talk at them with facts.

Andrew Thorp, of MojoLife, fully complemented my talk with his follow-up session about the power and potency of storytelling. Andrew focused on how well-constructed stories can give an audience a sense of emotional investment in a particular subject or topic.

Everyone in this room is in the influencing business
Andrew Thorp, MojoLife

Andrew advised that turning dry case studies into stories with human interest was a valuable way of attracting and retaining people’s attention.

The talks were followed by a group workshop session where attendees shared stories, learned about shaping them to make them more dramatic; and then came up with dynamic headlines for them. This was a very practical way of putting the things, that Andrew and I had talked about, into practice.

RBS Relationship Director, Steve Taylor, commented on how the M3 Connections events have real value for making business connections. “These events combine valuable insights with supportive connecting and a proper exchange of views that can really spark inspiration for all involved”.

David Lomas
CEO, M3 Media Publishing

 

If you are director or business leader based in Manchester or the North West and would like to make quality connections at a future event, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch with you.

Name *

Business Name *

Email *

Telephone

Read More
11Jul
spread your stories using social media as part of a content marketing campaignContent-sharing – How can you benefit from it?

Content-sharing – How can you benefit from it?

Sending or sharing good quality content with your audience makes perfect sense to me. We all need to give out a valuable message first, in order to subsequently attract and then engage with our target audience.

This is true in other ways of communication, when, for example, we may be giving a speech. If we start by talking about something that is relevant and ‘of real value’ to our audience, then maybe, we let them know we could have some answers to their challenges. Your audience are then immediately engaged with what you are saying and will hopefully pay attention to you.

The information does not need to be about our own products or services and in fact it only works if you talk about something OTHER than yourself. This is exactly the same with your social media activity.

Google likes valuable, well-written content 

It is important that what we push out to our contacts via social media has value to THEM and is not just a sales message about our products and services. I am sure most of you will agree that we see too much of that already.

In this digital and social media world, sharing valuable information with others is the critical first stage of engagement. If this content is relevant to your audience, it will help you to initially connect with them and at some stage they will hopefully want to hear more from you.

One clever way of starting this engagement process is to have a ready supply of good quality content, ready-prepared. You can then use this content as part of your strategy to attract your target audience.

How to raise your social influence by ‘sharing content’.

M3 Content Marketing Programme enables you to boost your social media profile by providing you with well-written and engaging articles that you can share and tweet through your social media forums and groups. The articles they share with you are all professionally written by their team of journalists and will each be relevant to a particular sector.

These articles are published across a portfolio of professionally-managed blogs and higher Page-ranked websites, and can then be shared by you through your social media forums – thus boosting your activity and raising your profile and influence.

M3 Media Publishing can show you ways of including articles about you in this content in order to not only raise your profile, position you as an expert but actually generate leads and connections for your business.

The main sectors in which M3 presently provide content are:

Property & Construction
HR & Recruitment
Business Expertise
Marketing & Communications
Retirement Sector
Exporting

If you want to join our content distribution programme email us at:-   info@ m3publishing.co.uk detailing the sectors in which you prefer to receive content.

Read More