Content is a serious marketing tool that can generate considerable sales results. It is not a luxury or an add-on to your core business if, or when, you have the time or resources for it.
Content adds substance to a business’ online – and offline – presence and does so in such a way that it attracts interest. It engages and, ultimately, helps to convert people into qualified prospects.
Attraction and Retention
SEO can get you ranked higher on search engines and it can encourage clicks onto your web pages. Once you have attracted your audience to you, does your content keep them interested so that they don’t simply move onto something else? Online attention spans are notoriously short.
Content works strategically. It enables you to allow people find you online and, once they have found you, to want to find out more about you. This provides you with opportunities to engage with those prospects.
M3 Media Publishing’s methodology is to combine high quality, powerful, content with psychological insight and the use of social media and other channels to distribute it, to attract customers
The essence of great content is storytelling. This can make your brand and your business stand out from the competition, while exploring the kinds of issues and problems your customers have.
M3 Media Publishing’s sector-specific, authoritative, digital magazines publish stories that highlight business leaders’ expertise and creates powerful third party recommendations.
The Legacy of Successful Content
“I wanted an innovative, creative and cost-effective way to raise my company profile,” he explains. “The results of my strategically-placed articles, in M3’s digital magazines, have exceeded my expectations.”
M3 Media Publishing’s articles, coupled with engagement, offers an excellent return on investment. One piece of business per year is all it has taken for us to surpass our spend with them
Peter Knight, Lead Building Surveying Partner at Knight Morris
“The original content has allowed readers to explore issues that affect them and seek out my professional help and advice,” concludes Peter.
To discover how content can generate business for you, please call 0161 922 8571 or visit m3publishing.co.uk.