Tag : content writing

M3 Publishing > content writing
12Jul
original contentOriginal Content – What are the Keys to its Success?

Original Content – What are the Keys to its Success?

Good content is the key to better SEO rankings and successful social media marketing. You may have already heard this elsewhere.  In fact, you may have heard it repeated lots of times.  But what does having good content actually mean?  The answer is that it needs to be original content.

The actual originality of online content is primarily about uniqueness, and this is where things get interesting.

Writing original content requires an ability to look at things with a fresh pair of eyes and, crucially, get this different viewpoint across to the reader.

 

Taking a Fresh Perspective

There are over 3 billion internet users worldwide and over 2 billion active users of social media. On WordPress there are 56 million blog posts published each month. How original can your content be in this context?

 

We know that the content we write is constantly competing for attention, so it has to stand out. But we can actually help it do this if it is about something people are already expressing an interest in.

 

Alot of the time, publishing original content is to do with taking a fresh perspective on existing issues.  Or drawing from a variety of information sources and putting material together in ways that will highlight particular points.

We are not simply reshuffling the deck.  We are identifying what your target audience is interested in, or can be attracted to, and shaping the content to fit.

 

Upping the Quality Factor

Making original content sound interesting is crucial. Unless you’re blessed with a topic that’s inherently attention-grabbing, talking about any subject requires a degree of inventiveness in order to make the material sing off the screen.

This is not simply some critical judgement about good writing.

 

Google measures the value of content by its uniqueness and quality. Quality is therefore measurable in very real terms, once published, as expressed in Google rankings.

 

We look to find a unique twist to a story or topic, because this is what really pays off, in terms of getting your content noticed.

 

Making it Shareable

What’s going to make your content spread like wildfire across your targeted social media channels? This is where our strategic thinking comes in.  If your content is original, is it also timely?  Does it connect with some burning issue of the day, or a particular trend?

 

Original content stands out and attracts interest. This determines how we write content at M3 Media Publishing.

 

The value of great, original content is not just in its uniqueness alone.  It is also in the when and the where, and the context in which we publish it.

To find out how we can create the right content to reach your audience and build your customer base, call M3 Media Publishing on 0161 922 8571 or contact us.

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9Jul
content marketingCan Content Marketing Build Trust and Relationships?

Can Content Marketing Build Trust and Relationships?

Is content marketing a dubious concept? Some might think so, because it shifts the emphasis away from selling. However, this is precisely why content marketing can be so effective.

Content marketing is an essential means of building trust and relationships with prospects, contacts and customers in a digital age.

Imagine the traditional corner shop. It’s reputation in a neighbourhood may now be something of a cliché, but it can still be a place where the shopkeeper knows his customers well, where he has built face-to-face relationships with them, and where they trust him or her.

Content marketing helps to capture the essence of this corner shop experience and use it to help businesses reach out and connect with their target audience.

It uses three special ingredients to do this: personalisation, customer-focus, and value.

 

Make Content Marketing Personal

The digital experience, as a customer, can feel very remote and impersonal. However, using online channels can personalise what a business can offer, providing they use them in the right way.

Social media provides the perfect, organic marketing platform, providing you have the kind of content that can tap into your audience’s likes, needs and concerns.

Just like the shopkeeper talking to customers over the counter, ensure that your content makes your audience feel like you’re talking to them, directly and personally.

 

Concentrate on the Customer

Rather than attempting to sell something to your audience, your content should be empathetic, offers something of value and sees things from their perspective.

By making your audience know that you understand them, this allows them to build trust in you.

Good shopkeepers ask customers how they are, what ails them, what they’re interested in. It’s about the customer, first and foremost.

 

Give Good Value

If you give something extra, freely, people appreciate this. It’s a proven part of customer service and it works for content.

Content adds value because it addresses issues and recognises problems, and you can offer it as free advice to your prospects and customers.  What do you want in return? Enough to be able to build a dialogue with your audience.

Using certain tools and analytics, we know exactly who is taking an interest in us and, in some instances, know what their pains are before they have spoken to us.  This enables us to have a much focused dialogue.

Content marketing helps businesses build relationships and trust. By explicitly not selling, you’ll be surprised at the opportunities that you can generate.

To discover how content can build trust and relationships with your audience, call M3 Media Publishing on 0161 922 8571 or contact us.

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31Jan
content - wordpressContent: How Can You Convert it into Business?

Content: How Can You Convert it into Business?

Content is a serious marketing tool that can generate considerable sales results.  It is not a luxury or an add-on to your core business if, or when, you have the time or resources for it.

Content adds substance to a business’ online – and offline – presence and does so in such a way that it attracts interest.   It engages and, ultimately, helps to convert people into qualified prospects.

 

Attraction and Retention

SEO can get you ranked higher on search engines and it can encourage clicks onto your web pages.  Once you have attracted your audience to you, does your content keep them interested so that they don’t simply move onto something else?  Online attention spans are notoriously short.

Content works strategically.  It enables you to allow people find you online and, once they have found you, to want to find out more about you.  This provides you with opportunities to engage with those prospects.

 

M3 Media Publishing’s methodology is to combine high quality, powerful, content with psychological insight and the use of social media and other channels to distribute it, to attract customers

 

The essence of great content is storytelling.  This can make your brand and your business stand out from the competition, while exploring the kinds of issues and problems your customers have.

M3 Media Publishing’s sector-specific, authoritative, digital magazines publish stories that highlight business leaders’ expertise and creates powerful third party recommendations.

 

The Legacy of Successful Content

Peter Knight, is an expert property consultant, with Knight Morris.  He explains how the M3’s approach has helped his business.

“I wanted an innovative, creative and cost-effective way to raise my company profile,” he explains. “The results of my strategically-placed articles, in M3’s digital magazines, have exceeded my expectations.”

 

“M3 Media Publishing’s articles, coupled with engagement, offers an excellent return on investment.  One piece of business per year is all it has taken for us to surpass our spend with them”

Peter Knight, Lead Building Surveying Partner at Knight Morris

 

“The original content has allowed readers to explore issues that affect them and seek out my professional help and advice,” concludes Peter.

To discover how content can generate business for you, please call 0161 922 8571 or visit m3publishing.co.uk.

 

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15Apr
headlinesHow Can Intriguing Headlines Help Your Stories Connect?

How Can Intriguing Headlines Help Your Stories Connect?

At our recent M3 Connections event, jointly hosted with RBS (Future Williams and Glyn), over 50 business leaders and directors discovered the real value of headlines. This invitation-only gathering, in Central Manchester, gave me the opportunity to talk about how to attract interest, through headlines that intrigue.

I spoke about how to engage an audience’s attention by using headlines that spark interest. I also explained the importance of headlines and how they are the key to engaging with an audience by attracting or even provoking them.

The object is to make readers want to read more. Treat them as people and not as prospects.  Give them something to think about, and don’t simply talk at them with facts.

Andrew Thorp, of MojoLife, fully complemented my talk with his follow-up session about the power and potency of storytelling. Andrew focused on how well-constructed stories can give an audience a sense of emotional investment in a particular subject or topic.

Everyone in this room is in the influencing business
Andrew Thorp, MojoLife

Andrew advised that turning dry case studies into stories with human interest was a valuable way of attracting and retaining people’s attention.

The talks were followed by a group workshop session where attendees shared stories, learned about shaping them to make them more dramatic; and then came up with dynamic headlines for them. This was a very practical way of putting the things, that Andrew and I had talked about, into practice.

RBS Relationship Director, Steve Taylor, commented on how the M3 Connections events have real value for making business connections. “These events combine valuable insights with supportive connecting and a proper exchange of views that can really spark inspiration for all involved”.

David Lomas
CEO, M3 Media Publishing

 

If you are director or business leader based in Manchester or the North West and would like to make quality connections at a future event, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch with you.

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11Jul
spread your stories using social media as part of a content marketing campaignContent-sharing – How can you benefit from it?

Content-sharing – How can you benefit from it?

Sending or sharing good quality content with your audience makes perfect sense to me. We all need to give out a valuable message first, in order to subsequently attract and then engage with our target audience.

This is true in other ways of communication, when, for example, we may be giving a speech. If we start by talking about something that is relevant and ‘of real value’ to our audience, then maybe, we let them know we could have some answers to their challenges. Your audience are then immediately engaged with what you are saying and will hopefully pay attention to you.

The information does not need to be about our own products or services and in fact it only works if you talk about something OTHER than yourself. This is exactly the same with your social media activity.

Google likes valuable, well-written content 

It is important that what we push out to our contacts via social media has value to THEM and is not just a sales message about our products and services. I am sure most of you will agree that we see too much of that already.

In this digital and social media world, sharing valuable information with others is the critical first stage of engagement. If this content is relevant to your audience, it will help you to initially connect with them and at some stage they will hopefully want to hear more from you.

One clever way of starting this engagement process is to have a ready supply of good quality content, ready-prepared. You can then use this content as part of your strategy to attract your target audience.

How to raise your social influence by ‘sharing content’.

M3 Content Marketing Programme enables you to boost your social media profile by providing you with well-written and engaging articles that you can share and tweet through your social media forums and groups. The articles they share with you are all professionally written by their team of journalists and will each be relevant to a particular sector.

These articles are published across a portfolio of professionally-managed blogs and higher Page-ranked websites, and can then be shared by you through your social media forums – thus boosting your activity and raising your profile and influence.

M3 Media Publishing can show you ways of including articles about you in this content in order to not only raise your profile, position you as an expert but actually generate leads and connections for your business.

The main sectors in which M3 presently provide content are:

Property & Construction
HR & Recruitment
Business Expertise
Marketing & Communications
Retirement Sector
Exporting

If you want to join our content distribution programme email us at:-   info@ m3publishing.co.uk detailing the sectors in which you prefer to receive content.

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