Tag : content quality

M3 Publishing > content quality
12Jul
original contentOriginal Content – What are the Keys to its Success?

Original Content – What are the Keys to its Success?

Good content is the key to better SEO rankings and successful social media marketing. You may have already heard this elsewhere.  In fact, you may have heard it repeated lots of times.  But what does having good content actually mean?  The answer is that it needs to be original content.

The actual originality of online content is primarily about uniqueness, and this is where things get interesting.

Writing original content requires an ability to look at things with a fresh pair of eyes and, crucially, get this different viewpoint across to the reader.

 

Taking a Fresh Perspective

There are over 3 billion internet users worldwide and over 2 billion active users of social media. On WordPress there are 56 million blog posts published each month. How original can your content be in this context?

 

We know that the content we write is constantly competing for attention, so it has to stand out. But we can actually help it do this if it is about something people are already expressing an interest in.

 

Alot of the time, publishing original content is to do with taking a fresh perspective on existing issues.  Or drawing from a variety of information sources and putting material together in ways that will highlight particular points.

We are not simply reshuffling the deck.  We are identifying what your target audience is interested in, or can be attracted to, and shaping the content to fit.

 

Upping the Quality Factor

Making original content sound interesting is crucial. Unless you’re blessed with a topic that’s inherently attention-grabbing, talking about any subject requires a degree of inventiveness in order to make the material sing off the screen.

This is not simply some critical judgement about good writing.

 

Google measures the value of content by its uniqueness and quality. Quality is therefore measurable in very real terms, once published, as expressed in Google rankings.

 

We look to find a unique twist to a story or topic, because this is what really pays off, in terms of getting your content noticed.

 

Making it Shareable

What’s going to make your content spread like wildfire across your targeted social media channels? This is where our strategic thinking comes in.  If your content is original, is it also timely?  Does it connect with some burning issue of the day, or a particular trend?

 

Original content stands out and attracts interest. This determines how we write content at M3 Media Publishing.

 

The value of great, original content is not just in its uniqueness alone.  It is also in the when and the where, and the context in which we publish it.

To find out how we can create the right content to reach your audience and build your customer base, call M3 Media Publishing on 0161 922 8571 or contact us.

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31Jan
content - wordpressContent: How Can You Convert it into Business?

Content: How Can You Convert it into Business?

Content is a serious marketing tool that can generate considerable sales results.  It is not a luxury or an add-on to your core business if, or when, you have the time or resources for it.

Content adds substance to a business’ online – and offline – presence and does so in such a way that it attracts interest.   It engages and, ultimately, helps to convert people into qualified prospects.

 

Attraction and Retention

SEO can get you ranked higher on search engines and it can encourage clicks onto your web pages.  Once you have attracted your audience to you, does your content keep them interested so that they don’t simply move onto something else?  Online attention spans are notoriously short.

Content works strategically.  It enables you to allow people find you online and, once they have found you, to want to find out more about you.  This provides you with opportunities to engage with those prospects.

 

M3 Media Publishing’s methodology is to combine high quality, powerful, content with psychological insight and the use of social media and other channels to distribute it, to attract customers

 

The essence of great content is storytelling.  This can make your brand and your business stand out from the competition, while exploring the kinds of issues and problems your customers have.

M3 Media Publishing’s sector-specific, authoritative, digital magazines publish stories that highlight business leaders’ expertise and creates powerful third party recommendations.

 

The Legacy of Successful Content

Peter Knight, is an expert property consultant, with Knight Morris.  He explains how the M3’s approach has helped his business.

“I wanted an innovative, creative and cost-effective way to raise my company profile,” he explains. “The results of my strategically-placed articles, in M3’s digital magazines, have exceeded my expectations.”

 

“M3 Media Publishing’s articles, coupled with engagement, offers an excellent return on investment.  One piece of business per year is all it has taken for us to surpass our spend with them”

Peter Knight, Lead Building Surveying Partner at Knight Morris

 

“The original content has allowed readers to explore issues that affect them and seek out my professional help and advice,” concludes Peter.

To discover how content can generate business for you, please call 0161 922 8571 or visit m3publishing.co.uk.

 

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