Tag : content marketing Manchester

M3 Publishing > content marketing Manchester
31Jan
content - wordpressContent: How Can You Convert it into Business?

Content: How Can You Convert it into Business?

Content is a serious marketing tool that can generate considerable sales results.  It is not a luxury or an add-on to your core business if, or when, you have the time or resources for it.

Content adds substance to a business’ online – and offline – presence and does so in such a way that it attracts interest.   It engages and, ultimately, helps to convert people into qualified prospects.

 

Attraction and Retention

SEO can get you ranked higher on search engines and it can encourage clicks onto your web pages.  Once you have attracted your audience to you, does your content keep them interested so that they don’t simply move onto something else?  Online attention spans are notoriously short.

Content works strategically.  It enables you to allow people find you online and, once they have found you, to want to find out more about you.  This provides you with opportunities to engage with those prospects.

 

M3 Media Publishing’s methodology is to combine high quality, powerful, content with psychological insight and the use of social media and other channels to distribute it, to attract customers

 

The essence of great content is storytelling.  This can make your brand and your business stand out from the competition, while exploring the kinds of issues and problems your customers have.

M3 Media Publishing’s sector-specific, authoritative, digital magazines publish stories that highlight business leaders’ expertise and creates powerful third party recommendations.

 

The Legacy of Successful Content

Peter Knight, is an expert property consultant, with Knight Morris.  He explains how the M3’s approach has helped his business.

“I wanted an innovative, creative and cost-effective way to raise my company profile,” he explains. “The results of my strategically-placed articles, in M3’s digital magazines, have exceeded my expectations.”

 

M3 Media Publishing’s articles, coupled with engagement, offers an excellent return on investment.  One piece of business per year is all it has taken for us to surpass our spend with them

Peter Knight, Lead Building Surveying Partner at Knight Morris

 

“The original content has allowed readers to explore issues that affect them and seek out my professional help and advice,” concludes Peter.

To discover how content can generate business for you, please call 0161 922 8571 or visit m3publishing.co.uk.

 


David Lomas - How can you use content to get more customers?David Lomas, CEO of M3 Media Publishing, is hosting a special seminar, entitled “How Can You Use Content to Get More Customers?” at the prestigious E3 Business Expo in Bolton on 5 April 2017.

To find out more about his appearance, click here.  Alternatively, to book your free place at the Expo or the seminar, please click here.

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3May
M3 and All Survey StorytellingCan Strong Storytelling Accelerate Business Development?

Can Strong Storytelling Accelerate Business Development?

We talk a lot about the value of storytelling when it comes to engaging with an audience because we know that it works.  And storytelling has real power to open up business opportunities.

Uncovering the Asbestos Threat

All Survey is a business specialising in conducting asbestos surveys. Gemma Voaden is lead asbestos surveyor with All Survey and in this role she has built up a clear picture of the scale of the issue.

At a recent M3 Connections event, she told a story to illustrate her work and how asbestos is a potentially widespread threat. A chain of charity shops asked All Survey to inspect its stores but felt pretty confident that they were in the clear. Gemma and her team went in, and discovered asbestos in 176 of the shops. Three had to be immediately closed for safety reasons.

When she recounted the story, it clicked immediately with her audience. M3 developed and published the story and distributed it through social media.  Gemma continued to use it as a perfect example of the value in what her business does, and how asbestos surveys are very much in the public interest.

 

On the Accelerator

All Survey is one of 80 enterprises involved in the Entrepreneurial Spark business accelerator programme in Manchester. This is being run in partnership with NatWest and KPMG.

The programme recently ran a pitching competition called Acceler8 and All Survey was one of the winners. Gemma’s business is well suited to strong storytelling because it’s key subject matter, asbestos as an ongoing, hidden threat, has the potential to be immediately intriguing.

Gemma’s pitch was a bid for financial assistance in marketing All Survey so that her message about asbestos can reach key decision-makers.

“Asbestos is still around and it’s a deadly, hidden killer that kills over 5000 people per year in the UK today”, warns Gemma.  “We want to set up the first UK Asbestos Register to reach more people with this message”

 

Future Storytelling With M3

NatWest has awarded All Survey a cash prize for its successful asbestos pitch. This will help All Survey to continue its work with M3 in developing its marketing message.

 

“The team at M3 Media Publishing know about storytelling and we have compelling stories to tell”
GEMMA VOADEN

 

“Alongside Entrepreneurial Spark’s help in focusing our energies, we’ll be able to move that much closer to realising our goals”, concludes Gemma.

 

If you would like some assistance in getting your stories to your audience please contact us.  Alternatively, if you fill in your details below, one of the M3 team will get in touch.

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20Mar
How engaging are your headlinesHow Important are Headlines?

How Important are Headlines?

Headlines are really the most important part of your article writing.  It is the first thing that can grab the attention of your reader or web visitor.

Your headlines, in effect, are your first real point of connection with your prospective customer, so you need to get them right.

Your headline is important to your reader as it is a great indicator of your true ‘behaviour’.  It should NOT try and sell to your reader, but should draw them towards wanting to continue reading the rest of your article.  Don’t try and say too much in your article – make one point and do it well!

Using a ‘question’ in your headline is the most effective way of doing this.  This is also something that the search engines like – especially when the rest of your article contains the answer!

A question, if written well, should be able to attract, intrigue or even to gently provoke your readers to want to read more.  Using more ‘interesting’ verbs will help you do this.

Here is a quick example of how we would aim to attract architects to an article about the benefits of using design software.  In this case, we use two powerful verbs – inspire and achieve.

New Software Inspires Architect to Achieve Top Award

The headline is not only intriguing, but it also alludes to the success or ‘legacy’ within the story.

Writing Headlines – Keep It Simple

There are different elements within any headline that readers will ‘connect’ with.  You can’t squeeze all of them in at once, otherwise you could actually lose the impact you are wanting to create.

Some people suggest headlines should contain no more than seven words, but we have had equal success with longer titles. We would, however, suggest you keep them as simple and ‘to the point’ as possible.

Here are some simple guidelines:-

  • Ensure the message in your headline is clear and ‘to the point’
  • Your headlines should highlight the ‘benefit’ to your reader of reading your article
  • Get your headlines to ‘resonate’ with your reader by showing that you understand their pains or particular business issues

 

 

For help with creating powerful and attractive headlines for your chosen target audience, please call us on 08450 519 374.  Alternatively, fill in your details below and one of our team will contact you.

Good Luck!

David Lomas, CEO
M3 Media Publishing

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27Jan
aim your article writing at people not GoogleHumans or Robots – Who are you writing for?

Humans or Robots – Who are you writing for?

Do you consider this a strange question?

It’s not really, if you understand how the internet works.

When writing content, I much prefer to communicate with ‘people’ rather than ‘search engines’.

If we follow the preachings of Google, and to survive on the internet, you need to pay attention, if not necessarily pay homage to them, we should be writing articles in a natural way.

Over the last 10 years I have seen the way Google has steadily been improving the way they respond to and in turn, value well-written content.

We have come a long way from all that heavily keyworded content, that in many cases made no sense whatsoever. These articles were written in many cases, to accommodate the requests of the search engines.

Things have improved from a Google perspective and good quality, informative content is now being deservedly recognised.

However, the majority of articles that I see on websites, that are written by ‘marketing or SEO agencies for ‘SEO purposes’ are dull and uninspiring, to say the least.

Grammatically, they may be well written, and I am sure that they contain the relevant keywords and phrases that will no doubt attract the search engines.

But from a customers perspective, they are as dull as dishwater.

Who cares? you may ask.

Well as website owners, we all should…

Why is it important to have ‘engaging content’?

Well, when you consider that, next to ‘unique & relevant content’, the most important factor that Google can measure on your website is ‘popularity’, then you may need to re-assess your content strategy.

I recently looked at one particular business who was paying an SEO agency for around 25+ articles each month – to be published on their website.

On the face of it, this is what the search engines wanted to see.

But when I looked at how many of these articles were actually being ‘shared’ by web visitors, the results were very disappointing.

From a count of say 50 articles, I only found a dozen of them had actually been ‘shared’ on social media and none of them more than 5 times!

When you realise that Google’s method of measuring the popularity or ‘value’ of a website is in the number of times ‘others share their content’, this is therefore a content strategy that is having a negative influence on their rankings.

The content was nicely written, but, frankly, it was dull.

So, if you are going to get your content written by others, ensure that they aim it at us humans and not just at the internet spiders.

Otherwise, enjoy your writing!

For help with using engaging content to gain the attention of your chosen target audience, please contact me via:  david @m3publishing.co.uk

David Lomas

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