Tag : Business connections

M3 Publishing > Business connections
30Nov
digital breadcrumbs and your customer corridorWhere Does Your Trail of Digital Breadcrumbs Lead?

Where Does Your Trail of Digital Breadcrumbs Lead?

We all leave digital breadcrumbs behind from our online activity. Some will resonate more than others.  But what if you could determine what was in the trail that you’re leaving, for your target audience to follow?

 

Digital Breadcrumbs and Your Customer Corridor

At our recent Business Connections event held in Manchester, we talked about customer corridors and how, by bringing your prospects towards you, using digital breadcrumbs, you can help them to build a picture of:

  • Who you are, and your behaviour
  • What you did, to successfully benefit a business
  • How you can help them, based on that success

 

This process also pre-qualifies the prospects that arrive at your door.

We think it’s different than a sale funnel because it’s a subtler process, while still routed in a strategy that is designed to generate business.

 

Imagine your customer corridor as an actual corridor. You’re at the end of it and your target audience is drawn along it, prompted by signs and other information about you – your digital breadcrumbs – that encourages them to move further along and deeper into your world

 

In the digital realm, the consumer is king, and people searching the internet like to feel that they are in control of the choices they make.

The process of attracting them subtly and gently, compared with other, more direct marketing activity, will enable them to achieve this.

Most of all, your activities must focus on your target audience, and on their pain points, interests and needs.

 

The Power of Publishing

If you’re going to publish content online – your digital breadcrumbs – that will bring your audience down your customer corridor, how best to do it?

Clearly, you can publish your own blog, and share it through social media channels, to help point people in the direction of your website.  But is this enough? It’s highly competitive out there and somehow you need your content to differentiate you.

What about the platform you choose? What if you could be featured as an expert in a well-respected online publication with a strong digital following?

This works in several powerful ways:

  • it provides you with a solid, third-party recommendation
  • it enhances your credibility, highlighting your expertise in your chosen field; and
  • it addresses your audience’s concerns first and foremost, while connecting your name with the issues they are interested in

 

The prospects you seek are looking for something. M3 Media Publishing’s sector-specific portfolio of digital magazines and distribution channels can help them find it, by you leaving a trail of digital breadcrumbs and bringing them along your customer corridor, towards you.

Discover how, by contacting us.

 

For an accompanying read, please visit Have you Set out your Customer Corridor?

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28Jun
communication: david lomas & johnny mharHow Does M3 Plan To Help Businesses With Communication?

How Does M3 Plan To Help Businesses With Communication?

We understand how crucial it is to reach out and connect with audiences. We also know that this is made more effective if it involves more than one channel of communication. We have a portfolio of digital magazines containing expert opinion on matters.  These include HR, recruitment and leadership, property, construction and finance, exporting and international trade.

We also host our popular, invitation-only, Connections Events, in association with Royal Bank of Scotland (Future Williams & Glynn).  These events provide opportunities for us to strategically connect local business owners and leaders together.

Now we want to enhance how we help businesses engage with their customers by creating our very own media centre in the heart of Manchester.

The Ideal Location

Our new Manchester city centre postcode is, naturally M3, at Via Offices’ serviced business centre, Halifax House, on Deansgate, which provides specialised business accommodation and communications.

Via Offices is part of Via Group, who also provide IT and telecoms solutions.  Via Group’s CEO, Johnny Mhar, sees us, in turn, as being right for Halifax House.

“Our approach is very much in sync with how M3 goes about helping local businesses develop.  Via Group provides the physical means for businesses to operate at a level that is right for them. M3, meanwhile, helps them communicate with their intended audience and expand their customer-base

Johnny Mhar, Via Group

We feel that working with Via Group is the right fit for us, because we share their enthusiasm for helping businesses grow. Being in Halifax House puts us in the heart of a dynamic city and its business culture, which is where we feel we belong.

Opportunity and Expansion

The move is all about us improving our service and preparing for positive future developments.  M3 Media Centre will provide a base for our expanded creative and administrative team.  It will also give us the opportunity to provide on-site support, guidance and resources to our business clients and the Greater Manchester community. We are also planning seminars, to assist businesses to understand how communication and storytelling can benefit them.

Our aim is to ensure that business communications are seen and heard via the channels that will connect with their targeted audiences.

If you would like to discover more about how the Media Centre can help you to communicate your stories to your audience, please call 08450 519 374.  Alternatively, you can fill in your details below and our team will contact you.

David Lomas
M3 Media Publishing

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4Nov
Baker Tilly host M3 Connections event for business owners and directorsBaker Tilly hosts successful M3 Connections Event

Baker Tilly hosts successful M3 Connections Event

M3 Media Publishing recently held another of their very popular M3 Connections events at the recently-opened offices of  their strategic partners, Baker Tilly in Preston.

Guests were entertained by both David Lomas of M3 Media Group and well known speaker, Andrew Thorp* from Mojo Your Business who conducted a workshop around the question: ‘How do we find the pain in our prospects business – in order to be able to understand how to position our own offering?’

This question was put to the directors and business owners in the usual discussion-style presentation which David and Andrew like to use, in order to stimulate thoughts from the room and to encourage good audience participation.

The guests then start and quickly develop their individual discussions within small groups, made up of their fellow guests sitting at each table.

During these discussions, guests are able to learn much more about their fellow business leaders and the different issues that they face and as a result, make valuable connections.

This relaxed yet informative environment is condusive to forming great relationships with other businesses and plenty of valuable introductions were made on the night.

If you are a director or business owner and wish to be invited to one of these events, please let us know.

David Lomas
M3 Media Publishing

A word about our speaker…

Andrew Thorp speaks about Storytelling*A graduate of Manchester University, Andrew Thorp is a professional speaker and a communication skills trainer.

He is a co-founder of MojoLife and plays a key role in its leadership.

Andrew spent many years in the golf & leisure industry as a referee, tournament organiser, marketing manager and journalist.

Find out more about Andrew at Mojo Your Business

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