We talk a lot about the value of storytelling when it comes to engaging with an audience because we know that it works. And storytelling has real power to open up business opportunities.
Uncovering the Asbestos Threat
All Survey is a business specialising in conducting asbestos surveys. Gemma Voaden is lead asbestos surveyor with All Survey and in this role she has built up a clear picture of the scale of the issue.
At a recent M3 Connections event, she told a story to illustrate her work and how asbestos is a potentially widespread threat. A chain of charity shops asked All Survey to inspect its stores but felt pretty confident that they were in the clear. Gemma and her team went in, and discovered asbestos in 176 of the shops. Three had to be immediately closed for safety reasons.
When she recounted the story, it clicked immediately with her audience. M3 developed and published the story and distributed it through social media. Gemma continued to use it as a perfect example of the value in what her business does, and how asbestos surveys are very much in the public interest.
On the Accelerator
All Survey is one of 80 enterprises involved in the Entrepreneurial Spark business accelerator programme in Manchester. This is being run in partnership with NatWest and KPMG.
The programme recently ran a pitching competition called Acceler8 and All Survey was one of the winners. Gemma’s business is well suited to strong storytelling because it’s key subject matter, asbestos as an ongoing, hidden threat, has the potential to be immediately intriguing.
Gemma’s pitch was a bid for financial assistance in marketing All Survey so that her message about asbestos can reach key decision-makers.
“Asbestos is still around and it’s a deadly, hidden killer that kills over 5000 people per year in the UK today”, warns Gemma. “We want to set up the first UK Asbestos Register to reach more people with this message”
Future Storytelling With M3
NatWest has awarded All Survey a cash prize for its successful asbestos pitch. This will help All Survey to continue its work with M3 in developing its marketing message.
“The team at M3 Media Publishing know about storytelling and we have compelling stories to tell”
“Alongside Entrepreneurial Spark’s help in focusing our energies, we’ll be able to move that much closer to realising our goals”, concludes Gemma.
If you would like some assistance in getting your stories to your audience please contact us. Alternatively, if you fill in your details below, one of the M3 team will get in touch.