Do you consider this a strange question?
It’s not really, if you understand how the internet works.
When writing content, I much prefer to communicate with ‘people’ rather than ‘search engines’.
If we follow the preachings of Google, and to survive on the internet, you need to pay attention, if not necessarily pay homage to them, we should be writing articles in a natural way.
Over the last 10 years I have seen the way Google has steadily been improving the way they respond to and in turn, value well-written content.
We have come a long way from all that heavily keyworded content, that in many cases made no sense whatsoever. These articles were written in many cases, to accommodate the requests of the search engines.
Things have improved from a Google perspective and good quality, informative content is now being deservedly recognised.
However, the majority of articles that I see on websites, that are written by ‘marketing or SEO agencies for ‘SEO purposes’ are dull and uninspiring, to say the least.
Grammatically, they may be well written, and I am sure that they contain the relevant keywords and phrases that will no doubt attract the search engines.
But from a customers perspective, they are as dull as dishwater.
Who cares? you may ask.
Well as website owners, we all should…
Why is it important to have ‘engaging content’?
Well, when you consider that, next to ‘unique & relevant content’, the most important factor that Google can measure on your website is ‘popularity’, then you may need to re-assess your content strategy.
I recently looked at one particular business who was paying an SEO agency for around 25+ articles each month – to be published on their website.
On the face of it, this is what the search engines wanted to see.
But when I looked at how many of these articles were actually being ‘shared’ by web visitors, the results were very disappointing.
From a count of say 50 articles, I only found a dozen of them had actually been ‘shared’ on social media and none of them more than 5 times!
When you realise that Google’s method of measuring the popularity or ‘value’ of a website is in the number of times ‘others share their content’, this is therefore a content strategy that is having a negative influence on their rankings.
The content was nicely written, but, frankly, it was dull.
So, if you are going to get your content written by others, ensure that they aim it at us humans and not just at the internet spiders.
Otherwise, enjoy your writing!
For help with using engaging content to gain the attention of your chosen target audience, please contact me via: david @m3publishing.co.uk