The quality of your content is important, as initially, it needs to help you ‘engage’ with your audience.
This needs to be done with a powerful headline before anything else.
The shorter the headline the better and try and get a word into it that catches the attention of your specific target audience.
“We are going to attract new customers”.
This has surely got to be the campaign slogan for any business, because if you do not attract customers you are potentially going backwards as a business and allowing your competitors an opportunity to step in and maybe overtake you.
Creating content to attract customers
Many business people tell me they have been offered poor quality content, by so-called SEO experts in the past and have then been told: “It is only for the search engines, it isn’t important”.
Well, take it from me, it damn well is!!
Never use crappy content, that is stuffed with keywords and from a factual point of view, is of little or no value at all.
Bad content will actually downgrade the page rank of your website!
Also, NEVER use duplicate content – it can have a serious effect on your wealth. As two major banks in the UK have recently experienced with what can only be a lack of good advice from their digital team.
Good stories about your business can become part of your ‘word of mouth’ marketing, because nowadays, as we all have access to social media, they can be ‘shared’ to many others, by whoever reads them.
But this is only likely to happen if your readers perceive what they read to be valuable.
Sharing content is so important nowadays.
Content marketing is not just filling articles with keywords and putting them on your website.
The key is producing ‘engaging’ content which is necessary when attracting customers. The second thing is to work at getting it ‘shared’ by others.
That is what the search engines really want to see, as it is one of the important ways that they actually measure the popularity and value of your website.
So, ensure that you provide relevant, useful and focused information for your readers or prospective customers, and they are more likely to read it, pass it around their social connections and then hopefully, come back for more!
If you want to learn how to tie in your social media activity to an effective content marketing strategy, please talk to me!