By now, most people do realise that good quality ‘content’ is fundamental to your marketing success.
Whether you are advertising your business, speaking at an event, presenting your offering at an exhibition or maybe getting your message out via social media, then you will need to create some sort of written, audio or visual content that you can use to attract your target audience.
What is ‘content marketing’ exactly?
Content marketing can be simply described as ‘Getting the relevant information to your chosen prospect, or customer at the right time’.
We have actually used this description to describe marketing for many years. The difference is that nowadays, in today’s ‘attraction marketing’ environment we have to alter the way we write and ‘present’ our content.
Most people fail at content marketing by pushing a sales message at their audience
We must no longer push out our sales message to people. We actually need to attract them to our expertise first, in order to gain their trust.
This means that the style of content and the value of the content we all produce, must be ‘attractive’ to our prospective customer. Then we have a much better chance of moving closer to a sale.
We must now show that we have some expertise in our customer’s sector, as well as just our own.
In this digital age where many of us adopt a sort of ‘trip advisor syndrome’, it is vitally important that we get others to actually talk about us, in a positive way.
Within the articles we publish via our portfolio of magazines, we are able to position people as ‘knowledgeable’ and more importantly, influential in their chosen sector.
Isn’t one powerful statement from a credible source, endorsing someone’s abilities, far more effective than a person who is continually pushing out a sales message promoting all the services they can provide?
I believe so.
What is the key to producing good content?
The key to creating effective content is to ensure it engages with your specific target audience and offers them an insight into how you have helped others in their situation.
It is important to show that you understand your prospects business sector and the specific issues that they face.
M3 Media Publishing