Author : David Lomas

M3 Publishing > Articles by: David Lomas
9Oct
Twitter – Are you abiding by the rules?

Twitter – Are you abiding by the rules?

twitter_bird_with_signSince the rise of Twitter, new rules have had to be ‘drawn up’ on etiquette and proper usage, especially when it comes to business.

It’s not just about what you post, but also how you present your business through this powerful social medium.

Behaviour has always been the most powerful element of communication, yet few people understand this in sufficient detail.

It is not just about who you interact with, but about HOW you interact with them.

You need to ensure that not only is your twitter account visible, but that your own personality and behaviour is carefully managed.

This is vital nowadays as so many people can now see the way you interact with others via social media and well-used internet business forums like Linkedin.

It is so important how you are perceived by your chosen audience.

Twitter is a valuable place to communicate with others and if you are clever, to search for a find your target audience.

But there is a certain code of behaviour on twitter that it would be prudent to follow.

Especially if you want to win friends and influence people. The title of a book I read some 30 years ago, I seem to remember.

Your tweets or conversations should feel more personal, than the comments that you might post on your Linkedin profile.

This is much more effective and acceptable than pushing out a post that seems more like a marketing message.

I always used to say ‘Treat twitter as if you are at a cocktail party’ – By that I mean: introduce yourself, start a conversation with an engaging question and get to know a little about the people you meet.

If you stick to this principle, you won’t go far wrong.

Want to Become a Twitter Expert – Here are some tips to help you

  • Follow your customers,  your suppliers and your competitors’ followers
  • Find prominent people in your sector and connect them to your network
  • Decide carefully who to follow and don’t automatically follow everyone who follows you
  • Use keywords to search with search.twitter.com and find valuable and active connections.
  • Once you identify the right people, look at whom they are following and who is following them as your potential pool of people you can tap into.
  • Update your profile picture and twitter background to show your brand
  • Explain to people how you help them
  • Twitter is so much more than a sales marketing tool – it’s also good for recruitment – follow and engage with your next potential key salesman.

Success with Twitter is all about making sure your conversations are ‘engaging’, focused on others and not focused on you.

This open approach will help to engage with your followers and will eventually help them feel more integrated with you and your business.

David Lomas
08450 519374

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8Oct
Social Media Success Story – Mike Potts, Echo Acoustics

Social Media Success Story – Mike Potts, Echo Acoustics

socialmediaapprovedby Mike Potts, Echo Acoustics

“When I started out freelancing, I promoted my impending move on LinkedIn, before I made ‘the leap’.

Through that communication, I managed to secure some work before I’d even left my previous company!

In the following year or so LinkedIn has proved to be a goldmine of contacts and leads. My business turnover doubled in year two with a 50% turnover increase in year three and it is continuing to grow.

Linkedin is great, but it has to be used intelligently and followed up with personal contact.

People are more likely to employ or recommend you if they’ve actually met you and ideally, got to like you as well.

I mainly get my stories and content pushed out through now Property Aspects Magazine using Linkedin and Twitter.

Through this, I’ve attracted calls from complete strangers who have found me from as far afield as the Middle East, based on the content created, the way I’ve written my biography and the keywords I have used in there”.

Mike Potts is a client of M3 Media Publishing and you can find him at www.echo-acoustics.co.uk

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8Oct
How do you attract customers to your business?

How do you attract customers to your business?

audiencemenContent marketing can be an effective way to attract customers to your business as long as you follow the rules.

The quality of your content is important, as initially, it needs to help you ‘engage’ with your audience.

This needs to be done with a powerful headline before anything else.

The shorter the headline the better and try and get a word into it that catches the attention of your specific target audience.

“We are going to attract new customers”.

This has surely got to be the campaign slogan for any business, because if you do not attract customers you are potentially going backwards as a business and allowing your competitors an opportunity to step in and maybe overtake you.

Creating content to attract customers

Many business people tell me they have been offered poor quality content, by so-called SEO experts in the past and have then been told: “It is only for the search engines, it isn’t important”.

Well, take it from me, it damn well is!!

Never use crappy content, that is stuffed with keywords and from a factual point of view, is of little or no value at all.

Bad content will actually downgrade the page rank of your website!

Also, NEVER use duplicate content – it can have a serious effect on your wealth. As two major banks in the UK have recently experienced with what can only be a lack of good advice from their digital team.

Good stories about your business can become part of your ‘word of mouth’ marketing, because nowadays, as we all have access to social media, they can be ‘shared’ to many others, by whoever reads them.

But this is only likely to happen if your readers perceive what they read to be valuable.

Sharing content is so important nowadays.

Content marketing is not just filling articles with keywords and putting them on your website.

The key is producing ‘engaging’ content which is necessary when attracting customers. The second thing is to work at getting it ‘shared’ by others.

That is what the search engines really want to see, as it is one of the important ways that they actually measure the popularity and value of your website.

So, ensure that you provide relevant, useful and focused information for your readers or prospective customers, and they are more likely to read it, pass it around their social connections and then hopefully, come back for more!

If you want to learn how to tie in your social media activity to an effective content marketing strategy, please talk to me!

David Lomas

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29Sep
How Social Media can help the NW Property and Construction Sector

How Social Media can help the NW Property and Construction Sector

PropAspectstwittericonOur North West-focused Property Aspects Magazine is a digital publication that helps construction & Property related businesses in the Region to raise their profile in order to attract business.

It is used to publish and then distribute articles and PR-related stories across  the internet using social media.

We believe that many property and construction-related businesses are still set in a very traditional mindset – particularly when it comes to doing their marketing.

They may be missing some valuable opportunities.

They are, I am sure, surviving quite well without social media, but I do ask, How much more business would they have if they were embracing it?

One of our clients has been using the programme that we set him up with, alongside the content we create for him and his business in Property Aspects Magazine.

Only last month he told me that him and his new partner are sitting on over £1 million of quoted business which they have received as a result of our programme.

I was pleased and quite pleasantly shocked at the same time.

If any business is operating within the property and construction sector and looking to attract more customers and connections, they should consider looking into our unique social media programme.

Property Aspects Magazine – How does it help businesses in the Property and Construction sector?

The success of Property Aspects Magazine hinges on unique, well-written content that is produced for your business and which is focused on the particular target audience that you wish to reach.

The magazine is built in a way that these articles can be distributed very effectively to literally thousand of well-targeted and relevant businesses each month.  Enabling you to not only raise awareness of your business and services but also boosts your individual profile within your chosen social media forums.

Running alongside this magazine we run a series of events which are set up to strategically place you in front of our other business partners and prospects.

Effectively, a very clever social media programme, that could help you generate quality business leads.

For an explanation about how we work, please contact David Lomas on 08450 519374

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27Sep
Do you know what is meant by ‘attraction marketing’?

Do you know what is meant by ‘attraction marketing’?

Attraction-MarketingNowadays, as customers, we have access to an incredible amount of information online.

We are able to check out, in advance of our buying decision, any products and services that we might need. This also includes those products that we are offered through commercial marketing channels and, of course, any services that we may have been offered via sales or business development people.

In the past, we may have automatically agreed to a sales meeting in order to discuss and evaluate a product or service.

Then of course we may end up being sold to!

We now have a choice…

Many of us now tend to go and research the products that we are considering buying. We now have such easy access to the Internet and this provides us all with the ability to evaluate our impending purchase in advance.

More importantly, we now want to see what other people are saying about the businesses that we are looking to deal with – I call it ‘Trip Advisor Syndrome’.

Have we not at some point been influenced by ‘guest comments’ when choosing a hotel? I know I certainly have.

When we search for information, we are in effect, looking for someone to trust, someone to advise us correctly about making our decision to buy.

It is therefore important that when we market our businesses using content, that we firstly use it to gain ‘trust’ before anything else.

To do this, we have to give out advice and show that we are happy to help others, without ANY suggestion that we want something in return.

This can be done particularly well, by keeping the amount we say, to a minimum.

The phrase ‘less is more’ is very relevant in this situation.

To make a small, but valuable comment about a critical issue affecting a prospective customer, can really enhance your reputation.

It also gives your prospective customer real confidence in you and a positive impression of your ability.

In summary, my advice to you…

Keep it short and sweet and focus on the people you wish to meet!

David Lomas
M3 Media Publishing

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27Sep
Why could some people fail at content marketing?

Why could some people fail at content marketing?

Content MarketingContent marketing has become one of the latest buzzwords on the Internet over the last couple of years.

By now, most people do realise that good quality ‘content’ is fundamental to your marketing success.

Whether you are advertising your business, speaking at an event, presenting your offering at an exhibition or maybe getting your message out via social media, then you will need to create some sort of written, audio or visual content that you can use to attract your target audience.

What is ‘content marketing’ exactly?

Content marketing can be simply described as ‘Getting the relevant information to your chosen prospect, or customer at the right time’.

We have actually used this description to describe marketing for many years. The difference is that nowadays, in today’s ‘attraction marketing’ environment we have to alter the way we write and ‘present’ our content.

Most people fail at content marketing by pushing a sales message at their audience

We must no longer push out our sales message to people. We actually need to attract them to our expertise first, in order to gain their trust.

This means that the style of content and the value of the content we all produce, must be ‘attractive’ to our prospective customer. Then we have a much better chance of moving closer to a sale.

We must now show that we have some expertise in our customer’s sector, as well as just our own.

In this digital age  where many of us adopt a sort of ‘trip advisor syndrome’, it is vitally important that we get others to actually talk about us, in a positive way.

Within the articles we publish via our portfolio of magazines, we are able to position people as ‘knowledgeable’ and more importantly, influential in their chosen sector.

Isn’t one powerful statement from a credible source, endorsing someone’s abilities, far more effective than a person who is continually pushing out a sales message promoting all the services they can provide?

I believe so.

What is the key to producing good content?

The key to creating effective content is to ensure it engages with your specific target audience and offers them an insight into how you have helped others in their situation.

It is important to show that you understand your prospects business sector and the specific issues that they face.

David Lomas
M3 Media Publishing

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26Sep
Why is content from a 3rd-party so powerful?

Why is content from a 3rd-party so powerful?

web-site-contentThe real power in marketing yourself and your business using content, is to have it written and published by someone with real credibility in your sector.

If your prospects and customers can get to read and even see you, being asked for advice on issues relevant to them, it can create confidence in you and helps develop real trust.

All customers need to learn about you first, before they consider whether to conduct business with you. They then need to ‘like’ what they see in order to trust you.

It is actually your ‘behaviour’ that people are watching, even though many of us do not realise this.

More importantly, they prefer not to hear a sales message from you – they want to hear and see your expertise.

They just want to hear solid advice and to see your ‘understanding of their business’ and it will be much more powerful if it comes from an independent and credible source.

Within our portfolio of magazines, we are able to show your thoughts and your expertise with an assured confidence that sits comfortably with your audience.

It is the first step in attracting a customer – showing your expertise in their sector.

This is actually one of the most important issues for decision makers – that YOU understand THEIR business sector, not just your own.

This is what you must convey to your prospective customer in your content whether in your articles or on your website.

If you get some 3rd-party content, published and positioned elsewhere, in front of your chosen target audience, then all that remains is to complete the ‘route to the sale’ by using a ‘conversion technique’ that helps to trigger a response from your target audience.

I will cover the subject of ‘Internet Conversion’ another time.

Good luck with getting some 3rd-party content!

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