Author : David Lomas

M3 Publishing > Articles by: David Lomas
1Dec
RBS / M3 Connections EventRBS event proves popular with Manchester businesses

RBS event proves popular with Manchester businesses

Royal Bank of Scotland (future Williams & Glyn) Commercial Banking in Manchester hosted another Directors event last night in partnership with Content Marketing specialists, M3 Media Publishing.

This invitation-only event was attended by 40+ local business leaders and directors.

Presenting a workshop at the event, David Lomas explained the value of content to business and how to use it to gain trust with prospects. He illustrated some powerful facts on how real engagement can be made with your target audience and how trust is critical in attracting new business.

David Lomas of M3 Media discusses 'the value of content' with the audience of Directors

David Lomas of M3 Media discusses ‘the value of content’ with the audience

After the workshop, David commented “We are pleased to be working with Royal Bank of Scotland”. Our workshops address the positives of dealing with business growth and RBS have an untold wealth of experience to make things happen.

It is great to give business leaders the opportunity to get introduced to and to collaborate with other good-quality business owners.”

Robert Taylor, RBS Relationship Director, continued “The Business Connections event was a great way of adding value to our customers in and around Manchester. There was a great atmosphere on the night which meant that everybody was able to easily interact with one another and gain new business connections”.

Rob added: “My thanks go to the team at M3 Media Publishing for the thought-provoking presentation they delivered on the night, it was very well-received by everyone”.

For information about the Directors Connections events at RBS, please call M3 Media Publishing on 08450 519374.  Alternatively, please fill in your details below and one of our team will get in touch with you.

Name *

Business Name *

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25Nov
how do you build loyalty - create trustHow are you building Trust with your customers?

How are you building Trust with your customers?

Building and establishing trust with your customers is key to developing a good reputation and driving company success. There are a number of ways in which you can build trust with your customers, however in my opinion, simply being honest and open with them is the best and simplest policy.

Customers appreciate honesty – they want to know that they can rely on a company to deliver on their promises, especially when they are spending a lot of money on a product. Customers need to be assured that everything the company has told them about a product that they plan to buy, is accurate, without any misleading information.

Simply making sure that your customers are not misled in any way, such as through confusing advertising or misinformed staff members, can do wonders for your reputation.

When it comes to trust this will encourage your customers to keep coming back.

Not only that, but customers like to be able to rely on a company that will give them the help that they need, as and when they need it.  As a customer, I like to know that the organisations I do business with are willing to listen to my concerns and strive to ensure that I am satisfied.

Good standards of customer service are essential to building trust – customers are rarely likely to trust a company which is reluctant to provide them with good service. There is a good reason why successful companies make customer satisfaction a top priority – satisfied customers tend to be trusting customers, and a customer who trusts your company is much more likely to return more often and spend larger amounts of money than one who does not.

Building trust with your customers is also crucial for good word-of-mouth advertising – customers who trust you are more prone to having positive things to say to others about both you and your business.

David Lomas

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16Nov
International Trade on Metal Gears.M3 Media launch Export Experts Magazine

M3 Media launch Export Experts Magazine

M3 Media Publishing are delighted to have been asked to provide a digital export magazine as support for an exciting new Export Initiative being launched in the North West.

The Core Privilege Partnership will provide SME exporters and would-be exporters with a wide-range of support services from a group of experienced business partners in the region.

Digital Publishing experts M3 Media Publishing have been asked to create Export Experts Magazine through which The Core Privilege Partnership can communicate with businesses in the NW region that want to focus on exporting.

The initiative is the brainchild of export marketing expert John Holmes of Core Business Solutions.

John Holmes has over twenty years experience in project management, systems and business analysis and sales and marketing across a variety of business sectors, on a national and international basis.

Being highly skilled at budget planning & control, policy & procedure development and implementation, John has developed sales & marketing strategies for several global manufacturers and set up and managed distribution networks in over 70 countries.

John commented: “The move into overseas markets can represent an exciting phase in any company’s overall growth strategy and this new initiative can provide support for these businesses in key areas critical to their export success”.

How Core Privilege Partnership can help exporters

John explained: “The Core Privilege Partnership will supplement the great work already done by UKTI and will work closely with businesses that may benefit from our help”.

He added: “We have put together a great group of key export experts who individually can provide access to resources normally not available to many SME businesses. They will be well-positioned to hold the hand of the SME at the most crucial times during their export journey”.

One of the strategic members of the Core Privilege Partnership is Chris Houghton MD at Freedom Logistics, who explained his involvement. Chris said: “I have personally been involved in Export for some 35 years and I am committed to delivering customer satisfaction. At my company, Freedom Logistics we put the customer at the heart of everything we do”.

“As a part of Core Partnership, I will have the ability to offer an enhanced range of logistics solutions to businesses that are looking to develop their overseas sales”.

Chris concluded: “Freedom Logistics provides integrated, flexible international freight & logistical support solutions by sea, air and road to commercial customers in a range of industries from food & drink to digital networks. We have considerable experience in the export sector and look forward to providing our expertise to other businesses.

The launch of the initiative will start with the publication of their online Export Experts Magazine, presently being created by digital experts M3 Media Publishing.

For more information about Core Privilege Partnership, please contact Martin Byrne via: Martin@corebs.co.uk

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16Nov
how are you building trust with othersAre you building trust with your audience?

Are you building trust with your audience?

One of the most important aspects of marketing is building trust with your audience. Without wishing to gain trust, there really is no reason to go any further with a marketing campaign – because who would buy from you?

So why would you want to waste money on marketing your products or services if your prospective customers don’t believe you can deliver?

In all the years that I have been developing content marketing campaigns for clients, I have found that nothing is as effective and important as developing a sense of trust in what their businesses have to offer.

Today’s consumer is much more aware of who they choose to deal with. They are wary of buying from unknown brands because they have learned the hard way that not all companies and products always do what they say they can.

Establishing a reputation with your content

Yes, we can get traffic to your website with catchy headlines and with well-written content but I also know that this is not enough to convert today’s consumer. In order to buy from you, I know that prospective customers need to believe that you are a reputable business, have a strong sense of ethics and provide products or services that are exactly what you say they are.

With online marketing, this takes a lot of work because they cannot see you, hear your voice or get non-verbal messages when communicating with you. I believe that if you give them something of substance, something they can learn from, then you can quickly establish yourself as a person of authority and that is someone they can trust.

Website Content must Resonate with Readers

This influences the type of content and messages that you should include on your website. It needs to go deeper into the minds of your visitor and resonate with them. This is of much more value to your web visitor than merely talking about your products or services.

I suggest you write about how you would address certain issues or problems they might be having and then illustrate how you helped one of your customers solve that particular issue. Once you ‘prove’ that you know what you are talking about and can offer them rock solid proof that you have helped others, they will begin to understand that you can do what you say you can.

If you can create a sense of trust in the fact that you know what you are talking about, I believe those visitors to your site will begin to trust in you. Remember, trust is the ultimate motivator for today’s buyer so that is what you need to focus on. If they trust you, they will decide to buy from you.

It’s really that simple.

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30Sep
m3 / RBS connections events for business owners and directorsRBS – A Bank with a Solid Customer Focus

RBS – A Bank with a Solid Customer Focus

RBS Group (future Williams & Glyn) Corporate Banking in Spinningfields, Manchester recently hosted another successful Connections event for their business customers.

These evening events are designed with their customers in mind, as they provide a great opportunity for Directors and business leaders to make some really valuable connections.

The main focus at the event was a business growth workshop, presented jointly by Andrew Thorp of Mojo Your Business and David Lomas who heads up M3 Media Publishing.

These two experienced speakers engaged the audience with ideas for using stories to improve your marketing. David highlighted how powerful the right sort of content can be to a business. A couple of very amusing stories from attendees, were heard during the workshop session.

David, who heads up M3 Media Publishing also spoke about the way the RBS (future Williams & Glyn) team were doing a superb job in creating business opportunities for their customers.

He commented: “Rob Taylor and his team do a great job hosting this event in Manchester. In my opinion, there is nothing more valuable to a business owner than to be put face-to-face with a prospective customer. When that meeting comes through an introduction from RBS, it adds real value and credibility to that connection”.

Rob Taylor, Client Services Director at RBS added: “We felt the event was a great success. The overriding value gained by attendees was the information gleaned from the workshop and the calibre of the guests that attended, and their willingness to engage in credible business discussion.

 

Are you a director or business owner who would like to come along to a future Connections Event and meet other successful business leaders and directors? If so, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch.

Name *

Business Name *

Email *

Telephone

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13Jul
Content marketing experts need to appreciate what Google are doing to improve results for quality contentUnderstanding Google’s ‘Phantom 2 Algorithm’

Understanding Google’s ‘Phantom 2 Algorithm’

Google has gladdened my heart yet again. This time with their ‘Phantom 2 Algorithm’. As someone who is passionate about good quality content, I would like to commend them in their drive to ensure we all provide quality content for our web visitors.

I will endeavour to explain about their latest algorithm, which has been referred to as ‘Phantom 2’.

This is because the effects were already being seen by some of us in the ‘content-driven’ sector, before it was announced publicly by the guys at Google.

The good news for me is that this algorithm will ensure that those websites containing massive amounts of dire content, stuffed with keywords and providing no discernible ‘quality of information’, will be seriously downgraded.

It also hits the “How to…’ articles that are used by many people as a pre-curser to a sales pitch and, in my opinion, not really providing us with the information that we may need when starting out on our ‘research paths’.

Businesses and brands that want to produce content for it’s ‘value to the customer’ will be rewarded. If they do the job properly, then visitors will be engaged and in turn, will stay on their websites for longer.

The end result being more business and I would suggest, maybe a higher customer spend in the end.

What is Google’s Phantom 2 algorithm looking for?

I have simplified the main things that the latest Google algorithm ‘Phantom2’ looks for:

  • Images
  • Videos
  • A wider use of vocabulary
  • Related words as well as key words
  • A higher word count per article.

Ideally we should write about topics that matter to our customers. – This does not mean that your content must be directly-related to your sales offering – in fact it shouldn’t.

This element of Google’s content strategy fits in perfectly with how we feel about content marketing at M3 Media Publishing. It is something that we have been doing for 12 years.

We believe that the first step you should take is in first getting the customer or web visitor to feel comfortable with you as an organisation. It is then possible to lead them to your door – along what I have previously referred to as my ‘Customer Corridor“.

Well-written content can do this. From there, once you have gained a level of trust with your prospect, you can more easily tempt him or her to find out what you are offering.

This effectively allows you to attract your customers, rather than pushing your message at them.

Perfect!

David Lomas

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23Jun
content marketing expert David Lomas of M3 Media PublishingM3 Connections Event reveals the Value of Trust

M3 Connections Event reveals the Value of Trust

The Value of Trust was the subject on everybody’s lips last night at the latest M3 Connections event, which was held in Spinningfield, Manchester at the offices of RBS – soon to be named Williams & Glyn.

This well-attended event for Directors and business owners was packed with tips and insights on how to value, create and promote ‘Trust’ with your prospects and customers.

A superb presentation from David Lomas on the value of trust and  a workshop which helped to find stories from the audience,  gave insights into the world of content marketing and social media. His talk provided some real in-depth knowledge on how to formulate your ‘Trust Strategy’ in order to influence your prospective customers in advance of your sales approach.

The event was actually broadcast live to the rest of the world using Periscope – an App which connects to your twitter audience in real time. Emphasising the innovative approach that David and his team have to social marketing and communication.

The discussions between the 40+ business leaders in the room continued for long after David’s presentation finished and guests commented on the value of the information they had gained.

The venue, on the 7th floor at RBS Spinningfields, Manchester, overlooks the city centre and provides a wonderful backdrop for a relaxed yet vibrant atmosphere. Many attendees commented that they had made some valuable connections during the evening.
 
If you are director or business leader based in Manchester or the North West and would like to make quality connections at a future event, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch with you.

Name *

Business Name *

Email *

Telephone

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16Jun
Is your business mobile ready for Google?Are you mobile-ready for Google?

Are you mobile-ready for Google?

With Google’s latest algorithm, which focuses on how mobile-ready your website should be, all businesses will need to get their act together, or may even disappear from the face of the earth!

OK, so it’s not actually, quite that bad – until your business may suddenly stop appearing in Google’s search results of course.

The subject of being Mobile-Ready, then becomes a matter that maybe needs to be given your very urgent attention.

Seriously though, we should all have mobile-friendly or mobile-ready websites by now – It is 2015, after all.

In fact, I would suggest that any business looking to compete and stand apart from their competition, should be looking even further ahead. We must all try and find new ways to stay ahead of the game.

Many businesses that I talk to will, as usual, be trying to play ‘catch-up’ upon hearing this news about mobile. But surely, they should want to get ahead of their competition – not just draw level.

You don’t want to be ‘as good’ as your competitors but strive to be ‘better than them’.

How do we adapt to ‘mobile’?

There are technical things that some SEO and Web guys will not be as good at as others. We therefore have to find the better ones out there

Getting the technical stuff right is really a matter of you first assessing and choosing the people that you use to look after your ‘webstuff’.

I would want to ensure that they will be dealing with your website ‘individually’, and not treating it like every other website they work on. Things like responsive design may not be right for everyone and all your web content may not easily be transferred from the large screen to the small mobile screen.

Therefore, going for the cheapest website design or SEO is not, in my humble opinion, the way to success!

Heading up my team at M3 Media Developments is Paul, who lectures in SEO – I know he is good and I do what HE tells me to do when it comes to SEO, because I consider he is the expert in his particular field.

I allow him free reign to develop all our websites and he can then focus his attention and his creative talent on building my business via improved lead acquisition and conversion rates.

That also means we both stay happy!

What can we do to get ahead in the mobile era?

The next stage of development will be ‘Mobile Apps’.

The one thing that Google will like even more than a mobile-friendly website, will be a mobile app.

My prediction is that “One day, all websites will be mobile Apps”

Some 10 years ago, I predicted that all websites would be based on blog platforms – and that is more or less the case now.

Why will Apps rule the world?

They will not ‘ALL’ rule the world of course, but the websites that deliver ‘valuable and relevant information’ direct to their recipient in super fast time, will be top dog when it comes to Google.

We will all have to stand out as individuals within our business sectors and have the requisite ‘background and experience’ that supports our claim to be an ‘expert’. This is ideally the information which needs to be in front of your prospects before your product or services.

At M3 Media Publishing we are presently creating a lightning-fast ‘mobile profile App’ which will enable you to create TRUST with your prospects before you meet them. Giving you the perfect edge over your competition.

David Lomas

Learn how we can position you as a trusted expert: Please call me on 08450 519374

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24Mar
m3 connections business eventBusiness event finds ‘trust’ vital to prospects

Business event finds ‘trust’ vital to prospects

The recent M3 Connections business event hosted by RBS Group Corporate Banking in Spinningfields Manchester was a great success.

With a few dozen selected business leaders participating in a business growth-related workshop, the room buzzed with a really positive chatter.
Speaker Garry Samuels conducted the workshop at this invitation-only business event, on behalf of David Lomas, who heads up the team at M3 Media Publishing and did a superb job.
The overriding value gained from the room was how important it is to create trust when prospecting.
 Many of the guests wanted to understand how to do this in advance of a meeting with a prospective customer.
As specialists in the field of customer acquisition, M3 Media Publishing do have considerable experience on the subject.
David Lomas commented: “With so many people wanting the answer to this question, I have decided to cover the issue in our next workshops at our next two events.

If you are director or business leader based in Manchester or the North West and would like to attend a future event, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch with you.

Name *

Business Name *

Email *

Telephone

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13Mar
M3 Connections business eventRBS Host M3 Business Event

RBS Host M3 Business Event

RBS Corporate Banking in Manchester have hosted the first business event in a series of Connections Events with Customer Acquisition specialists, M3 Media Publishing.

Held on Wednesday evening, this invitation-only event was attended by local business leaders and business directors.

Garry Samuels, Head of Business Strategy at M3 Media Publishing, was the speaker for the night and explained a few facts about their Prospect Engagement Programme.

He illustrated some powerful facts on how real engagement can be made with a target audience and how trust is critical to gaining new business.

“We are pleased to be working with Royal Bank of Scotland”, said Garry. “Our workshops address the positives of dealing with business growth and RBS have an untold wealth of experience to make things happen. It is great to give business leaders the opportunity to get introduced to and to collaborate with other good-quality business owners.”

Robert Taylor, RBS Relationship Director, continued “The M3 Connections event was a great way of adding value to customers and prospects that we work with, in and around Manchester. There was a great atmosphere on the night which meant that everybody was able to easily interact with one another and gain new business connections that could help them grow their business”.

Rob concluded: “My thanks go to the team at M3 Media Publishing for the superb, thought provoking presentation they delivered on the night.”

 

If you are director or business leader based in Manchester or the North West and would like to make quality connections at a future event, please call M3 Media Publishing on 08450 519374.

Alternatively, fill in your details below and one of the M3 team will get in touch with you.

Name *

Business Name *

Email *

Telephone

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