Sharing good quality content with any audience surely makes good business sense, doesn’t it? We all need to give out a valuable message to our audience to first gain their attention, in order to begin to engage with them.
This is similarly true when giving a speech or presentation, or even when we may make our 60-second introduction speech at a networking-style event.
It is Not About You
We must always try to grab the attention of our audience with a message or story that resonates with them.
If we start by talking about something that is relevant and ‘of value’ to our audience, then it provides us the opportunity, at a later stage, to ask them questions and use our stories to provide the answers that they may bee seeking to their individual challenges
The information you give out, initially, must stay relevant to your prospects’ current business issues, in order to catch their attention. It must not be focused or be directly relevant to your own product or service offering.
It is far better not to be talking about yourself at all. In fact the whole focus of your message must be on your prospects, not you!
This is exactly the same way that we should also position and focus our social media activity. Social media works far better when you try to engage with others and take an interest in them. The clue is in the name!
The Importance of Content
It is very important that the content that we push out to our contacts via social media has real value to our prospects. It must not be simply a blatant sales message about our products and services – we see too much of that already.
In this digital and social media world, asking questions and then sharing valuable information with others is the critical first stage of customer engagement
You need to ask the questions first to identify what information can be deemed ‘valuable’ to your prospect.
This sociable attitude will help you to initially discover the VALUE that your prospect will recognise and enable you to connect with them. At some stage they WILL want to hear more, I promise you.
Then, all you need to do, is to ensure that you have a supply of good quality, valuable content for your new audience!
CEO, M3 Media Publishing